BizReport : Research

Research

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Wednesday, August 15, 2007

Is the gamer demographic a good target?

A new report from BIGresearch profiles the gamer demographic, with a few interesting facts that may make the gaming demo a good fit for online marketers. Primarily, that gamers (aged 14+) are more in tune to media - movies, television, Internet and other media - than their counterparts. >>

Wednesday, August 15, 2007

Email marketing outstrips direct mail in U.K.

The volume of marketing emails sent in the U.K. has overtaken direct mail for the first time, according to the British Direct Marketing Association. >>

Tuesday, August 14, 2007

Yahoo takes top spot from Google in customer satisfaction survey

It’s all change at the top of the University of Michigan’s American Customer Satisfaction Index (ACSI) and, for the first time, Google isn’t out in front. >>

Tuesday, August 14, 2007

MySpace beta testing ad targeting program

According to a recent interview with News Corp.’s chief revenue officer, MySpace has been beta testing an ad targeting program that they intend to go public with, albeit on a limited scale, next week. >>

Tuesday, August 14, 2007

The rise and rise of U.S. online social network advertising

More and more U.S. ad dollars are being spent on advertising through online social network websites such as MySpace and Facebook, according to a recently released eMarketer report. >>

Tuesday, August 14, 2007

"Clubbing" demographic has high brand recall

Marketers may be a little surprised at the results of a recent Arbitron survey. According to researchers, bar hoppers have high brand recall. >>

Monday, August 13, 2007

Content more popular than search or commerce

Internet users are spending more time on content than communication and commerce, according to the latest findings by the Online Publishers Association. >>

Monday, August 13, 2007

Advertisers seek help at Yahoo's Traffic Quality Center

Online marketers who want to learn more about click fraud and possibly protect their online campaigns from such practices may find a friend in Yahoo. The search marketing giant recently launched the Traffic Quality Center which, among other things, educates marketers about online advertising campaigns. >>

Friday, August 10, 2007

Branded children's websites rated by teachers

Stars for Kidz, a market research and consulting company specializing in children, tweens and teens, has released a list of the top five branded children’s websites that teachers have chosen for their learning content. >>

Thursday, August 09, 2007

Poor online video experience off-putting to users

With online video on the increase as a marketing tool, marketers need to focus on the quality of the video content, and its delivery, to ensure a flawless user experience. >>

Wednesday, August 08, 2007

Prepare websites for 'light shoppers' this Christmas

A British e-commerce consultancy is urging e-tailers to optimise their websites in readiness for the up-coming Christmas shopping season. >>

Wednesday, August 08, 2007

Gold rush ahead for Internet TV advertising

Internet television advertising revenue will equal 18 percent of all Internet advertising by 2011, according to new forecasts from Understanding & Solutions. >>

Wednesday, August 08, 2007

Yahoo! is a favorite for Japanese surfers

A recent report from comScore indicates that Yahoo! sites are beginning to edge out competitor Google with Japanese surfers. >>

Wednesday, August 08, 2007

US consumers increasingly turn to alternative media

A new study from Veronis Suhler Stevenson indicates consumers usage of media has declined for the first time in 10 years. The average consumer spent about 3,530 hours with media in 2006. >>

Wednesday, August 08, 2007

Newspaper readers prefer online access

New research, by the U.K.’s Association of Online Publishers, has determined that most newspaper readers consider online easier to access than print. >>

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