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Friday, June 05, 2009

AdMob develops new iPhone units

Later this summer Apple's iPhone will release version 3.0 and not to be left behind, mobile marketer AdMob has developed new advertising units for the popular device. The new ad units will be available starting July 1 and will include social, search and rich media applications. >>

Friday, June 05, 2009

Record number of video views in April

YouTube viewing is up and that can only mean one thing - overall online video viewership is up, too. According to the latest numbers from metrics firm comScore, Americans watched nearly 17 billion video clips in April. >>

Friday, June 05, 2009

Tatto Media offers behavioral solution

Online advertising Tatto Media is quickly catching on with marketers. According to numbers from comScore, the networks has become the third largest advertising network worldwide, offering marketers a self-serve solution to behaviorally targeted ads. >>

Thursday, June 04, 2009

NRF forecasts Father's Day online spend to fall

The National Retail Federation says it's traditional socks, neckties and family entertainment for Father's Day this year, but the average spend among Americans will be down on last year. >>

Thursday, June 04, 2009

Tremor Media releases in-stream ads

Video advertising network Tremor Media has released new video formats that may help marketers better monetize clips. vChoice gives marketers the ability to advertise in-stream and give consumers the opportunity to view additional content from the same player. >>

Wednesday, June 03, 2009

ESA releases gaming demographic facts and figures

The popularity of computer and video games is rising and new reports show that not only are the numbers of gamers swelling, but their demographic diversity is broadening, too. >>

Wednesday, June 03, 2009

YPartnership study reveals online travelers' first port of call

What's the first site that holiday makers visit when selecting which destination to head for, which airline to use or which hotel/resort to stay at? New findings from YPartnership shine a light on online travelers' use of the Internet to plan and book trips. >>

Wednesday, June 03, 2009

Study: Exhibition industry embraces digital media

A study from The Center for Exhibition Industry Research (CEIR) has found that over half of corporate exhibitors and exhibition management professionals consider digital marketing to be a vital or lead tactic in the execution of live events. >>

Wednesday, June 03, 2009

Why all marketers should care about e-books

Whether you're into literature, a hot romance or a fictionalized account of a sports season, you've probably noticed that there are as many e-book titles as traditional titles. Those e-book numbers will only increase as we speed through the 21st century, according to a recent report from In-Stat. >>

Wednesday, June 03, 2009

Facebook, MySpace fight for top ranking

The two biggest social networks have distinctive offerings for marketers: engagement with video and engagement with site. According to a new report from Nielsen, MySpace continues to be the go-to social network for video, but Facebook has seem time spent on-site skyrocket by 700%. >>

Tuesday, June 02, 2009

Turkey has most engaged European Internet audience

While Germany may have the largest Internet audience in Europe, it is Turkey that has the most engaged online population, according to new data from comScore's World Metrix audience measurement service. >>

Tuesday, June 02, 2009

comScore introduces new digital audience measurement solution

comScore has this week announced the introduction of Media Metrix 360, a 'panel-centric hybrid' solution to digital audience measurement. >>

Tuesday, June 02, 2009

BuzzLogic launches conversational dashboard

Online ad network and platform BuzzLogic has launched the new Conversational Advertising Dashboard to marketers interested in getting more from the buzz surrounding their products. The dashboard offers marketers the ability target messages to social consumers. >>

Tuesday, June 02, 2009

Top categories for coupon use

When it comes to coupons, more consumers are using them. However, coupon clippers and printers are using coupons more when the coupons are in certain categories. According to research from Coupons, Inc., the top coupon categories in April were Cereals, Baking Ingredients and Entertainment. >>

Tuesday, June 02, 2009

Heavy searchers aren't engine-loyal

When it comes to searching, not just any search engine will do. In fact, according to a recent report from Nielsen, many search engines will do. Sound wrong? It isn't. Nielsen researchers found that when it comes to heavy searchers, nearly three-quarters use more than one search engine each month. >>

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