BizReport : Research

Research

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Monday, October 01, 2007

Welcome emails - first impressions count

Are your welcome emails doing their job properly and in a timely manner? The findings of a recent study by the Email Experience Council suggest that more attention to detail is needed if email marketers are to create a good first impression. >>

Monday, October 01, 2007

DMA: Multichannel ads should be transparent

According to a recent study from the Direct Marketing Association, consumers want multichannel advertising campaigns to be transparent. This is a change for merchants, who in the past felt that Internet pricing and promoting should be different from brick-and-mortar models. >>

Friday, September 28, 2007

Pew: Broadband gap will be hard to close

More users in the US are signing on to get broadband Internet every day. But according to recent research from the Pew Internet & American Life Project, the gap of those who have broadband access now and those who do not have broadband access will be hard to close over the coming years. >>

Friday, September 28, 2007

Are shoppers leaving comparison sites behind?

A recent survey from UK-based Quidco indicates that shoppers are changing they way they shop online. One in three UK users have stopped using the sites altogether. Does that mean shopping comparison sites will soon be gone from the web? >>

Friday, September 28, 2007

Should marketers go "green" to win consumers?

There have been many advertising campaigns launched in recent months that have focused on the environmental benefits of products. But a recent study from Ipsos Reid indicates that these "green" campaigns aren't winning consumers over. Is this a wasted effort? >>

Thursday, September 27, 2007

Internet popular with hobbyists

A telephone survey conducted earlier this year, as part of the Pew Internet and American Life Project research, found that a large percentage of Internet users look for information on their hobbies online. >>

Thursday, September 27, 2007

Changes ahead for MSN Live Search

Beginning this week, and for the next month or so, Microsoft is rolling out changes to the way Live Search makes queries and how results are displayed, in a bid to snatch some of Google’s share of the search market. >>

Thursday, September 27, 2007

Digitas: Widgets are better than mobile

Don't forget about mobile, but concentrate on widgets. That is the thought behind a recent report about interactive agency Digitas. According to the company widgets are catching on much faster with advertisers while mobile platforms are still marginalized. >>

Wednesday, September 26, 2007

Online television to rise in popularity in the U.K.

The British are slowly switching demand from traditional television, satellite and cable to more on-demand solutions, according to entertainment market analysts Screen Digest. >>

Wednesday, September 26, 2007

U.S. e-tailers failing in key areas of customer service

A mystery shopping exercise, conducted across one hundred of the U.S.’s top online retailers, revealed that there is much room for improvement in customer service departments. >>

Wednesday, September 26, 2007

New metrix shows where ads are viewed online

A new measurement application from comScore promises to tell advertisers where and how some ads are viewed online. The Ad Metrix Publisher is said to tell marketers where display ads are viewed and give a profile of the users who view the ads. >>

Tuesday, September 25, 2007

Online shoppers in the U.S. on the rise

A 2005 survey into U.S. online shopping has been updated, and the findings show a marked increase in the number of online shoppers. >>

Tuesday, September 25, 2007

Facebook takes top spot in the U.K.

Facebook has risen from the U.K.’s third most popular social networking site in June, 2007, to take the top spot in August, according to Nielsen//NetRatings. >>

Tuesday, September 25, 2007

New tool and update from Google

A new tool has been launched by Google AdWords that will automate the process of monitoring and adjusting cost-per-click (CPC) bids to enable advertisers to achieve more conversions for a lower cost. >>

Tuesday, September 25, 2007

Targeted surveys impact sales

Simply cold calling users who logged on to a website or requested information is not the way to go. According to a recent report from Marketing Sherpa, integrating online surveys to the mix will impact advertisers ROI. >>

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