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Wednesday, May 20, 2009

Study: Consumers less responsive to advertising

New research from marketing effectiveness tracking company, The Fournaise Marketing Group, shows that consumers were less responsive to ads during the first quarter of 2009 compared with the same period last year. >>

Wednesday, May 20, 2009

Ad-ology: Keep advertising in tough times

Ceasing to advertise during economically challenging times could harm your business, according to recent research from Ad-ology Research. >>

Tuesday, May 19, 2009

Nielsen: Mommy bloggers - the ones to watch

Mommy bloggers are an online force to be reckoned with, and their numbers are rising both in the online shopping world and across social media. Nielsen has recently published a list of what it considers to be the top Power Mom bloggers. >>

Tuesday, May 19, 2009

Brightkite: Mobile users exposed to more ad formats

Over a third of US mobile phone owners recalled seeing ads on their cell phones in Q1 2009. However, users of smartphones, such as the iPhone, had a higher recollection of ads, according to new research from Brightkite and GfK Technology. >>

Thursday, May 14, 2009

Get the most from green ads

An expanded metrix from comScore could help marketers get a better grasp on green communities, consumers and advertising campaigns. comScore has released the Green Expanded Category to show marketers where green consumers live online. >>

Thursday, May 14, 2009

Got Apps? They do

While applications (apps) are a fast-growing obsession with many online consumers, most marketers are still a bit in the dark about how to go about creating and installing an app that will engage the consumer rather than turning the consumer off. Enter Appssavvy, which connects brand marketers and advertising agencies with app developers. >>

Wednesday, May 13, 2009

Report: US mobile revenue tops $10 billion

According to a new report from Chetan Sharma Consulting mobile data revenue topped $10 billion in the US during Q1 2009. The report finds that nearly 66% of US mobile subscribers are using some kind of non-voice service during the research period. Also for the first time, mobile subscription rates in the US topped 90%. >>

Wednesday, May 13, 2009

Hitwise: Paid search sinks fast

Many online marketers are turning to paid search to help them through the recent economic downturn, but a new report from Hitwise may put a damper on that move. Researchers tracking paid search for the month leading up to May 9 found that paid search declined by 26% overall. >>

Wednesday, May 13, 2009

Lyris acquires UK's Facultas

Online marketing hub Lyris has Facultas, a long time partner in the UK. Facultas is a full service email marketing company, which now gives Lyris a global foothold in the areas of email, search and content management sectors of the online world. >>

Wednesday, May 13, 2009

UK mobile advertising industry growth strong

Two recent reports on the UK's mobile advertising industry show that, despite marketers cutting budgets and global financial distress, both the number of advertisers and the amount being spent is higher than previously expected. >>

Wednesday, May 13, 2009

Report: Interactive marketing to top $25 billion

Within the next year interactive marketing efforts will increase by 11%, to reach $25.6 billion. The report, from Forrester Research, predicts that by 2014 the interactive spend will top $50 billion. >>

Wednesday, May 13, 2009

ShortTail Media platform creates new ad inventory

A new partnership between ShortTail Media, Schematic and Visible Measures could help marketers monetize not only video but other content on a website. The platform, called Digital 30, gives marketers the ability to distribute video spots online and also monetizes search or headline links leading to the video content. >>

Wednesday, May 13, 2009

IAB releases click measurement guidelines

After years of research and planning, the first click measurement guidelines have been release by the Interactive Advertising Bureau (IAB). Why create guidelines for click measurement? >>

Wednesday, May 13, 2009

Report: Newspaper circulation sinks

If the news that several big name newspapers were ceasing print publication weren't enough, there is more bad news for the newspaper industry. According to a recent Audit Bureau of Circulations, for the six months leading up to March 31 daily papers were losing subscribers at a 7% rate. >>

Tuesday, May 12, 2009

OFT: British mistrust of Internet holding back online market

Online shopping isn't exactly new-fangled and mysterious anymore. It's become part of everyday life for many people around the globe. However, years down the line, consumers still have a lack of trust in the Internet, particularly in the U.K. >>

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