BizReport : Research

Research

< previous | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 | next >

Thursday, July 26, 2007

Across the globe, kids want technology

It doesn't matter where they are from, the world's youth love technology. According to a new study from MTV and Microsoft, kids see mobile phones, iPods and handheld devices as status symbols and use them often. However, these kids aren't geeks and really don't care how the gadgets work. >>

Thursday, July 26, 2007

Luxury consumers want the experience

Forget about products. According to a new study from the Consumer Research Center of The Conference Board, when it comes to luxury consumers it is the experience that counts, not the product. >>

Wednesday, July 25, 2007

Fifth of global population online in 2011

The U.S., Western Europe, Canada and Japan all have mature online populations. Research predicts the proportionate decline in their shares of the overall online population as other nations' spending power and infrastructure development increases. >>

Wednesday, July 25, 2007

Quantcast: All metrics are not equal

With more publishers saying they aren't getting enough metric data, online measurement firm Quantcast believes they have the answer. A metric system that creates a census of sites visited and time spent. >>

Tuesday, July 24, 2007

Ad spend on sports websites to double

Television still commands the lion’s share of sports advertising budgets, and will do for the foreseeable future, but online and mobile channels are gaining in importance, found eMarketer. >>

Tuesday, July 24, 2007

Online newspapers experience record visitor numbers

Online newspapers have seen a rise in visitors and page views over the last year, and even the amount of time visitors spend on newspaper websites has increased. >>

Tuesday, July 24, 2007

Three-quarters of U.S. households have broadband

New research released by the Consumer Electronics Association has revealed that the majority of online U.S. households have broadband Internet access. >>

Tuesday, July 24, 2007

Users prefer general sites for pharma-research

A recent survey from Prospectiv indicates that users either don't know about or simply don't trust branded pharmaceutical websites. According to research users are more apt to research medical ailments and problems at a general health information website than within pharma-sites. >>

Monday, July 23, 2007

British B2B marketers embrace email

Email marketing remains an essential part of the marketing mix for British B2B marketers with many increasing associated budgets over the last 12 months. >>

Monday, July 23, 2007

Not all in-game ads are equal

In-game ads represent an ideal opportunity for marketers to reach millions of users, especially those in the tough-to-target 18-34 year old age group. However, results of a new study show that not all in-game ads are as effective at grabbing attention as those that are placed on the "primary camera plane". >>

Monday, July 23, 2007

China’s online population to become world’s largest

The number of Internet users in China is slowly, but surely, catching up with those in the U.S., according to new figures released by the China Internet Network Information Centre. >>

Monday, July 23, 2007

Publishers fall short in branding site content

A recent study from the e-tailing group indicates that publishers are doing a good job of keeping their site content fresh and relatable. However, publishers are falling short in other categories that may hinder their revenue potential. >>

Friday, July 20, 2007

Homepages are most important to US marketers

Forget about RSS feeds. Forget about online video, blogs or social networking. US advertisers believe their own websites are their most effective online marketing tool, followed by email and search. >>

Thursday, July 19, 2007

Armies of bots raise click fraud rates

Traffic from botnets doubled from Q1 to Q2 of this year, according to a new data from Click Forensics’ Click Fraud Network. At the same time click fraud has risen. Coincidence? >>

Thursday, July 19, 2007

Broadband penetration affected by household income

Almost three-quarters of American households are now subscribed to broadband internet, but penetration is still quite dependant on household income. Even with more households signing on for broadband, advertisers need to be aware that by focusing only on broadband households they may be missing a large segment of the population. >>

< previous | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 | next >