Along with researching automobile purchases online, many online gamers approach their online peers and acquaintances to garner advice on various makes and models. >>

Monday, September 10, 2007

Marketing execs lack online video strategy knowledge

Over half of executives responding to a survey by PermissionTV admitted they had no comprehensive online video strategy in place. For some, this was due to lack of content and for others, lack of knowledge. >>

Monday, September 10, 2007

Luxury retailer celebrates centenary on YouTube

What is it about YouTube that convinced luxury retailer, Neiman Marcus Group Inc., to celebrate its centenary by placing a video ad on the user-generated video website’s homepage? >>

Friday, September 07, 2007

OPA re-designs and re-launches website

The Online Publishers Association has re-designed its website to expand the content and enhance the usability. >>

Friday, September 07, 2007

Men enjoy shopping experience more than women

Men and women have very different attitudes towards the retail experience, according to research in the U.K. by instant feedback company Fizzback. >>

Friday, September 07, 2007

Email overtakes telephone in workplace

It appears that the telephone is no longer the preferred communication tool in the workplace. Email has overtaken oral communication, according to the results of a recently released Datamonitor report. >>

Thursday, September 06, 2007

European management lacks Web 2.0 understanding

According to a Europe-wide survey, most businesses have yet to invest in Web 2.0 technologies, mainly due to a general lack of understanding. >>

Thursday, September 06, 2007

Five ways to improve your travel website

With the winter holidays just around the corner it’s time that businesses looked at optimizing their websites to minimize site abandonment. A recent e-consultancy report looked at how travel websites can better themselves. >>

Thursday, September 06, 2007

How to targets users at home, work and play

Advertisers who think they can only target users in one place - at home, at work or in a social setting - should think again. SeeSaw Networks has created a workshop series that will teach marketers how to target users at any point during their day. >>

Wednesday, September 05, 2007

Sports fans could be the most engaged consumer

A recent study from Solutions Research Group indicates that marketers should perhaps spend more time cultivating a relationship with sports fans. That is because, according to their research, sports fans are great multi-taskers. >>

Wednesday, September 05, 2007

Consumers don't need to react to remember

While the primary goal in online advertising is to elicit a measurable consumer response of some type, a new study has found that even consumers that don't interact with ads retain some level of detail. >>

Wednesday, September 05, 2007

Heavily formatted content dismissed as ads

The U.S. Census Bureau’s website was recently used to demonstrate that areas of a webpage that are heavily formatted are often overlooked by visitors. >>

Tuesday, September 04, 2007

Send them like Beckham

What on earth has caused the U.S. major league soccer website to attract over twice as many unique visitors this July as they did last year? >>

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