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Tuesday, May 05, 2009

Stay in touch with consumers during recession via socnets

New research has found that economic woes are causing consumers to change the way they spend their time, as well as their money. Social networking continues to play a big part in their lives and savvy businesses will be forging relationships now ready for when the economy recovers. >>

Tuesday, May 05, 2009

MMA announces steady rise in membership

The growth in interest in mobile marketing is being reflected in a boost in members of the Mobile Marketing Association which has already added several more members, some of which are big brands. >>

Tuesday, May 05, 2009

Jivox launches publisher portal

Online video advertising service Jivox has launched a new portal that could be a benefit to online publishers. The platform allows local media publishers, such as local television news stations or local newspapers, to build online revenue by allowing these publishers to create and manage video campaigns from a single platform. >>

Tuesday, May 05, 2009

The display, pharmaceutical connection

Pharma marketers may want to invest a bit more time and effort into the display portion of their online advertising campaigns. According to a recent study from metrics firms comScore and Crossix, as well as Yahoo, online display ads are driving significant traffic to pharma marketers websites. >>

Tuesday, May 05, 2009

Report: Mobile ad spend slows

Over the next few years more marketers will turn to mobile advertising, but the growth rate is expected to quickly begin slowing. According to a recent report from Interpublic's Magna unit in the United State mobile marketers are expected to spend $229 million in the mobile space in 2009, a 26% increase year over year (YoY). >>

Monday, May 04, 2009

Localeze offers 'Confidence' score

Local marketers could get a boost from a new Localeze offering. The Localeze Confidence Score launched a few days ago taking up the position of 'more relevant' search results. The tool bases search results on queries from consumers looking for an online business listing. >>

Monday, May 04, 2009

Are you using video correctly?

More online marketers are turning to online video to engage the sometimes fickle online audience each month. But, are these marketers getting the most from their video campaigns? In many cases no according to Fliqz CEO Benjamin Wayne. Why is that? According to Mr. Wayne it is because marketers still aren't sure what to do with video. >>

Monday, May 04, 2009

BoldChat: Live chat fosters positive vibes among online shoppers

Over three-quarters of U.S. shoppers surveyed for BoldChat's research into the effectiveness of live chat technology said the most common reason for initiating the service was when experiencing problems during check-out. >>

Monday, May 04, 2009

comScore: Growth of local search outpacing regular search

According to new figures from comScore, the use of search tools to find local businesses, products or services grew 58% last year to reach an annual total of 15.7 billion searches. >>

Friday, May 01, 2009

Shop.org: What attracts consumers to a particular online retailer?

While online shoppers still rank price as a significant deciding factor when choosing which online retailer to buy from, a recent NRF and Shop.org study found that other elements also come into play. >>

Friday, May 01, 2009

Printed newspapers to decline at faster rate than initially anticipated

This year has already witnessed the closing down of several newspapers and decreases in publication runs for others. Now, according to one expert, as recession-hit advertisers shift spending away from daily newspapers, print versions could become a thing of the past more rapidly that previously thought. >>

Friday, May 01, 2009

Study: Matures most interested in going green

Green may be a big buzzword on the news and in watercooler conversations, but a new study from Generate Insight consumers may be talking about going green but only a few are actually taking action. Researchers found that Mature consumers (age 55+) are actually most likely to 'always recycle'. >>

Friday, May 01, 2009

Fetchback: Retargeting can outperform search

According to a new study from online ad retargeter Fetchback retargeting ads can increase campaign ROI up to 100% more than paid search. The study found that marketers using retargeted ads saw ROI increases anywhere from 74% to 112% over paid search campaigns. >>

Thursday, April 30, 2009

CES: Consumers want Internet access via their TVs

The practice of surfing the Internet while sat in front of the television has been steadily increasing and so the convergence of PCs with TVs seems inevitable. A study released this week by the Consumer Electronics Association concludes that consumers are already showing an interest in Internet-enabled televisions. >>

Thursday, April 30, 2009

Study finds smartphone users engage with mobile web ads

A recent study into the usage patterns of smartphone users in the U.S. found that their devices were increasingly being absorbed into the very fabric of their day to day lives and that these users were taking action on mobile web ads. >>

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