BizReport : Research

Research

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Tuesday, September 04, 2007

Entertainment leads European surfers online

The height of summertime fun led Europeans to look for relaxation online. According to new research from comScore, surfers from the UK, France and Germany were led online to shop, research travel destinations and decide on a movie. >>

Tuesday, September 04, 2007

Insurers are moving more ad dollars online

A new study from eMarketer indicates that the financial services industry - insurers, banks and credit companies - will begin moving more dollars online in the coming year. US insurers are expected to spend about $980 million this year (38% increase) and $1.38 billion (41% increase) in 2008. >>

Monday, September 03, 2007

Audience overlap among major search engines

June and July saw the leading search engines all experience healthy retention rates, although audience overlap rates also remained high. >>

Monday, September 03, 2007

Traditional advertising tactics fail on social networks

New research suggests that most marketers continue to use traditional marketing tactics on social networking sites, and it’s affecting their return on investment. >>

Friday, August 31, 2007

Three-quarters of U.S. youngsters have visited a blog

While a recent eMarketer study found that most British businesses don’t currently use blogs on a regular basis, new research by Synovate for MediaPost’s Marketing Daily is far more optimistic about the future of blogging in the U.S. >>

Friday, August 31, 2007

Invest in SEO says Chartered Institute of Marketing

The Chartered Institute of Marketing in the U.K has recently claimed what most online marketers already know - that search engine optimization is “vital” for business websites. >>

Friday, August 31, 2007

Online retailers outperform high street stores

A survey of hundreds of British online consumers found that online-only retailers are ahead of offline stores when it comes to customer service, price and delivery. >>

Friday, August 31, 2007

Search, travel and career sites see more visitors

The latest research from Nielsen//Netratings indicates that more visitors are visiting search, travel and career websites. In fact, visitors are returning many times to their favorite sites. >>

Friday, August 31, 2007

B2B advertisers are more aggressive than B2C marketers

A joint study from the Association of National Advertisers and BtoB indicates marketers focusing on business to business (B2B) sales are more aggressive in using new media than advertisers focusing on business to consumer (B2C) sales. >>

Thursday, August 30, 2007

Online advertising spend overtakes radio

The amount of money spent on online advertising in the U.S. is set to overtake that spent on radio advertising, according to an eMarketer study. >>

Thursday, August 30, 2007

Spoiled consumers demand cross-channel shopping

A new survey of U.S. consumers should serve as a wake-up call to online retailers who have yet to harmonize their on- and offline activities. >>

Thursday, August 30, 2007

China gets first international online payment service

The barriers between China’s 163 million Internet users and the rest of the world are slowly coming down. A Chinese online payment service has announced the launch of a new international service. >>

Thursday, August 30, 2007

As consumers turn to alternative media, so should advertisers

There is new evidence that advertisers should increasingly turn to alternative media. According a recent report from Veronis Suler Stevenson (VSS) the communications ad spend will begin turning from traditional media - newspapers, television and radio - in favor of online advertising options. >>

Thursday, August 30, 2007

End-users are increasingly turning to libraries

A recent study from Outsell Insights indicates that libraries may have more going for them than keeping kids informed. According to their research, from government workers to corporate employees, end-users are turning to libraries more often than ever to save time, money and assist in making decisions. This is another reason marketers should keep white-papers and other research in their own online libraries. >>

Wednesday, August 29, 2007

Ads in video preferable to subscription charges

Consumers are happy to view in-video advertising and prefer this method to paying a fee to watch videos, found a new study into online video advertising. >>

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