Research

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Monday, April 27, 2009

Research: Mobile 30% slower than Web

Online metrics firm Gomez and mobile web domain registrar domMobi have release a new study indicating that mobile web browsing is 30% slower than typical online browsing, a finding that should have mobile marketers changing their tune a bit about what should be placed online and what should be placed in the mobile space. >>

Friday, April 24, 2009

BIGresearch: 1 in 5 plan to shop online for Mother's Day gifts

Mother's Day is just around the corner and retailers are gearing up for the increased spending on gifts. However, research suggests that spending will drop over 10% compared to last year. >>

Friday, April 24, 2009

Recession-hit Brits go online for holiday deals

The British may have been bitten by recession, but that isn't stopping the travel bug biting, too. A new survey from Kayak.co.uk found that the majority of people in the U.K. still plan to travel abroad this year and many will turn to the Internet to find the best deal. >>

Friday, April 24, 2009

ExactTarget: Record number of marketers to integrate email, social media in '09

A recent study from Ball State University, the Email Marketer's Club and ExactTarget found that only 13% of email marketers are integrating social media into their campaigns. >>

Friday, April 24, 2009

Are homepage or domain ads your best bet?

There is some interesting new research out from Compete that could have marketers changing or at least adjusting their media buys. According to the information homepage ads on some sites may not have the best reach; the same can be said for big domain ads. Wait! So both homepage and domain ads are performing badly? >>

Friday, April 24, 2009

StrongMail launches cloud marketing platform

Transactional email platform StrongMail has launched a new service that pushes email into the 'clouds'. Called StrongMail Message Studio 5.0, the platform makes SaaS (Service as a Software) type platforms more economical for email marketers. >>

Thursday, April 23, 2009

Click Forensics: Q1 sees click fraud fall

There is good news and bad news for pay per click marketers and search consumers: the number of click fraud reports are down but click fraud is now beginning to morph. According to the latest research from Click Forensics, Q1 2009 saw click fraud decreased from an all-time high of 17.1% (Q4 2008) to 13.8%. >>

Thursday, April 23, 2009

Report: Engagement deepens with social, video content

No one can argue that the Internet hasn't changed over the past fifteen or so years, but some would say that not much has changed since the turn of the century. A new report from Nielsen disputes that, finding that engagement levels have changed greatly, in large part due to the advent of online video and social networks. >>

Thursday, April 23, 2009

Study: Branded campaigns raise ROI, decrease competitor sales

Online ad network Brand.net has release a new study showing the connection between well planned online ad campaigns, offline sales and decreased competitor sales. Results from the SalesLink study find that the online campaign for an AdAge50 CPG brand not online drove offline sales but also increased ROI by 200%. >>

Wednesday, April 22, 2009

Internet radio making waves

The online radio airwaves have been hotting up recently with reports of big increases in audience size and growth in revenues. This month, Internet radio ad company TargetSpot announced partnerships with ten new networks. >>

Wednesday, April 22, 2009

IAB: Social spam turns off social networkers

The constant barrage of requests to join groups and download applications is annoying users of social media sites such as Facebook and Bebo, according to new research carried out in the U.K. by the Internet Advertising Bureau. >>

Wednesday, April 22, 2009

Study: TV viewers multitask online

If you're still advertising on television only this study could be a wake-up call. According to new research from Integrated Media Measurement, Inc. viewers who watch Primetime television are going online during the same time period. This overlapping has the potential to be a big revenue boost for marketers operating cross-platform campaigns between television and online avenues. >>

Wednesday, April 22, 2009

Harris Interactive: Less than half of Americans use social media

Sometimes it feels like the world and his wife are Tweeting and Facebooking and you're the only one who isn't. However, new research from Harris Interactive proves otherwise. >>

Tuesday, April 21, 2009

Restaurant chain advertises paid Twitter position

Marketers are still getting to grips with social media and are finding it takes time and effort to keep up with fans' brand curiosity. Is it time for businesses to employ specific staff to develop and maintain social media campaigns? Pizza Hut seems to think so. >>

Tuesday, April 21, 2009

Harris Interactive: Consumers shoot the messengers

Two-thirds of Americans blame ad agencies for the economic meltdown and over half are putting the blame on media, according to new research from Harris Interactive. >>

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