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Tuesday, April 21, 2009

Study: Television still tops with consumers

Don't flip that remote just yet. Online video may be a hot commodity but marketers shouldn't count out television advertising, especially as part of a cross promotional campaign. According to a recent report from the Council for Research Excellence (CRE) by Ball State University's Center for Media Design (CMD) and Sequent Partners young baby boomers are still consuming most of their weekly video from television sources. >>

Monday, April 20, 2009

Millennial Media introduces scorecard for mobile Internet advertisers

Reach and engagement have been put at the center of a new set of monthly, advertiser-focused metrics that will give a better understanding of the U.S. mobile ad market. >>

Monday, April 20, 2009

comScore: Top iPhone app is a game

The most popular iPhone and iPod Touch application has been downloaded by a third of all users, according to comScore, and almost half of the top 25 applications are games. >>

Monday, April 20, 2009

Information, not ads, important to consumers

Content isn't dead, not even content from the lagging newspaper market, but according to a new report content isn't being correctly monetized. The new report from Roper Public Affairs for the Custom Publishing Council finds that more than 90% of consumers are familiar with a custom publication and more than 66% report finding the information provided in custom publications to be helpful in making purchasing decisions. >>

Friday, April 17, 2009

Measure Twitter effectiveness by tracking retweets

Many marketers are finding it hard to measure, and therefore justify, social media. But with Twitter, at least, there's a way to track the effectiveness of your tweets - by tracking retweets. >>

Friday, April 17, 2009

Look for performance based mobile ads from JumpTap

Mobile search and advertising firm JumpTap has launched a new ad unit based on performance levels. tapMatch is a pay per click offering that gives mobile marketers the ability to target ads based upon mobile pages by keyword, content, location and demographic. >>

Friday, April 17, 2009

New Quantcast tool to enhance segmentation

Audience segmentation is the latest buzz phrase to hit online marketers. Rather than target ads based on age or content, segmenting the audience allows marketers to target within specific targeting categories. A new tool from Quantcast could help marketers increase the segmentation of their marketing campaigns. >>

Friday, April 17, 2009

comScore: US Hispanic online population reaches milestone

February 2009 marked a first for the online marketplace. For the first time the US Hispanic online population reached 20.3 million unique users; that is 11% of the total US online population. The Hispanic audience segment is now growing faster than the total US online population by half. >>

Thursday, April 16, 2009

Survey: Peers, not prices, persuade online shoppers

When researching a product or service online, consumers rate the opinions of their peers over price, found Avail Intelligence. >>

Thursday, April 16, 2009

84% of Americans influenced by online customer reviews

More research is out this week that shows the impact that online customer reviews have on consumers' buying decisions. >>

Thursday, April 16, 2009

Pew: Internet major source of U.S. election information

While television remains the top source for U.S. election news, the Internet now rivals newspapers, according to a new survey from the Pew Research Center's Internet and American Life Project. >>

Thursday, April 16, 2009

Proposed platform could charge consumers for content

A new platform could be a boon for publisher websites but consumers may balk at the idea. Media executives Steven Brill (American Lawyer Magazine), L. Gordon Crovitz (former The Wall Street Journal publisher) and Leo Hindery, Jr. (InterMedia Partners) have developed the enterprise which would charge consumers for content once they have reached a certain place on a content website. >>

Thursday, April 16, 2009

SearchIgnite: Paid search volatile in Q1

Along with the rest of the economy, including the stock market, paid search continues to have it's ups and down. According to the latest SearchIgnite research Q1 2009 was a very volatile quarter, which stabilized a little in March. >>

Wednesday, April 15, 2009

Make unsubscribing from email easy

Consumers are increasingly hitting the "Report as Spam" button when they receive email they perceive to be irrelevant, intrusive or simply lacking in value. To avoid being reported, marketers must make unsubscribe functions obvious and up-front, say email marketing experts. >>

Tuesday, April 14, 2009

comScore: Twitter not teeming with teens

First Facebook goes gray, and now Twitter is tweeting through its dentures. New figures from comScore suggest that the micro-blogging platform may be a lot more mature than it looks, and sometimes sounds. >>

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