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Friday, August 10, 2007
Branded children's websites rated by teachers
Stars for Kidz, a market research and consulting company specializing in children, tweens and teens, has released a list of the top five branded children’s websites that teachers have chosen for their learning content. >>
Thursday, August 09, 2007
Poor online video experience off-putting to users
With online video on the increase as a marketing tool, marketers need to focus on the quality of the video content, and its delivery, to ensure a flawless user experience. >>
Wednesday, August 08, 2007
Prepare websites for 'light shoppers' this Christmas
A British e-commerce consultancy is urging e-tailers to optimise their websites in readiness for the up-coming Christmas shopping season. >>
Wednesday, August 08, 2007
Gold rush ahead for Internet TV advertising
Internet television advertising revenue will equal 18 percent of all Internet advertising by 2011, according to new forecasts from Understanding & Solutions. >>
Wednesday, August 08, 2007
Yahoo! is a favorite for Japanese surfers
A recent report from comScore indicates that Yahoo! sites are beginning to edge out competitor Google with Japanese surfers. >>
Wednesday, August 08, 2007
US consumers increasingly turn to alternative media
A new study from Veronis Suhler Stevenson indicates consumers usage of media has declined for the first time in 10 years. The average consumer spent about 3,530 hours with media in 2006. >>
Wednesday, August 08, 2007
Newspaper readers prefer online access
New research, by the U.K.’s Association of Online Publishers, has determined that most newspaper readers consider online easier to access than print. >>
Tuesday, August 07, 2007
comScore's new metrix will profile tech preferences
In the race to profile and target users better, comScore has rolled out a new metrix system that tracks users´ technology and software preferences. By providing a detailed view of hardware, software and usage, comScore hopes to better prepare advertisers for targeting users. >>
Tuesday, August 07, 2007
Internet set to become U.S.'s leading ad medium
Private equity firm Veronis Suhler Stevenson forecasts that spending on Internet advertising will reach almost $62 billion in 2011, becoming the U.S.’s leading ad medium. >>
Tuesday, August 07, 2007
Survey finds friends as important as brands
Friends are as important as brands, according to MTV and Microsoft’s recently released findings from their global study into how kids and young adults interact with digital technology. >>
Tuesday, August 07, 2007
The global face of social networking
A new report from comScore reveals that several of the major social networking sites have experienced dramatic growth over the past year, and the trend is global. >>
Monday, August 06, 2007
Silver surfers are savvy online shoppers
Across Europe, more and more silver surfers are logging on and exploring the Internet, according to recently released research from the European Interactive Advertising Association. >>
Monday, August 06, 2007
Newspapers exploit Web 2.0 services to expand reach
A recent report from The Bivings Group indicates that more newspaper websites are drawing readers from the "extras" they offer - blogs, story comments, video and RSS feeds - than from the simple copy offered in print form. >>
Monday, August 06, 2007
Use of newsletter subscription incentives decreases
Very few marketers continue to offer incentives to consumers to sign up for newsletters, according to the findings from a new study produced by the Email Experience Council. >>
Friday, August 03, 2007
Most online magazine readers don't buy print copy
A recent partnership between Nielsen//NetRatings and Mediamark Research Inc. has spawned a database that provides unduplicated audience figures for newspapers, magazines and their online counterparts. >>
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Latest Headlines
- Keynote Systems: Mobile websites need improvement
- More ad opportunities via Google
- Yahoo Web Analytics tool launched
- IAB: Online ad spend up 15% so far
- Report: Local search, mobile search important to consumers
- Federated Media launches overhauled self-serve ad platform
- ZenithOptimedia revises global ad spend down... again
- Engaged online video viewers not averse to advertising
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