BizReport : Research

Research

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Friday, August 03, 2007

France emerging as one of Europe's leading online advertisers

Despite the slow adoption of online marketing and advertising by French businesses, a new report finds that France is now emerging as one of the leading Internet advertisers in Europe. >>

Friday, August 03, 2007

Third of top electronic retailer websites underperforming

Website performance measuring company, Keynote Systems Inc., has released the findings of a new survey that shows which electronic retailer websites provide the best overall online experience. >>

Friday, August 03, 2007

Adults watch more TV and movies than teens

New research from IMMI sheds light on video and other media that is surprising. According to the results of a recent survey, adults are actually consuming more media than are their younger counterparts. >>

Friday, August 03, 2007

WebTrends adds engagement levels to metrics

Portland-based WebTrends has launched two new tools for marketers that not only measure traffic but also measures audience engagement. The tools may also give insight to the trend of shopping cart abandonment. >>

Thursday, August 02, 2007

Online local searches backed up with printed directory research

Local search grew 40 percent faster than general search this year, according to a new study by comScore, yet print directories still remain a valuable source of local businesses. >>

Thursday, August 02, 2007

NAA: newspaper website visits increase 7%

Online marketers may want to think twice before skipping over those newspaper websites. According to new research from the National Association of Advertisers (NAA), about 37% of the total Internet population visited newspaper websites in Q2. >>

Wednesday, August 01, 2007

U.S. online retail sales may break $200 billion barrier

After a modest start to the year, U.S. online consumer spending is back on the increase. The second quarter of 2007 has seen overall online consumer spending exceed $47 billion, an increase of 23 percent on the same quarter last year. >>

Wednesday, August 01, 2007

Combine search, display for best results

A recent study from comScore and Yahoo reads a bit like a recipe: combine search ads and display ads in an online environment, add online shoppers and watch revenue rise. >>

Wednesday, August 01, 2007

Marketers should investigate the "green teen" effect

Marketers looking for an in with the younger generation need only appeal to one specific group. That is the word from a recent report by JupiterResearch. According to the report "green teens" - those concerned about the environment - are leaders with their generation. >>

Wednesday, August 01, 2007

Growth in revenue, traffic for IAC

Along with a 6% revenue increase for Q2, InteractiveCorp (IAC) has seen a substantial increase in traffic to several of its websites. Much of the revenue increase was led by IAC's e-tailing sites, but search was also a big factor in the Q2 results. >>

Tuesday, July 31, 2007

Back to school is back to high-tech

Kids aren't content with a new spiral notebook, a few folders, new pencils and glue any longer. Back to school this year will be back to high-tech for many young consumers, which is a great ad opportunity for high-tech marketers. >>

Monday, July 30, 2007

Microsoft forms group to research ad and search technologies

Microsoft is on a mission to ensure can they develop effective and creative ways of delivering value for advertisers. To this end they have created a new group to be headed up by the former chief scientist for Microsoft's Search & Advertising Platform Group. >>

Monday, July 30, 2007

Interbrand survey finds Google most improved brand

Interbrand and Businessweek's annual survey of global brands shows that, this year, the search giant Google has been deemed the world’s most improved brand. >>

Monday, July 30, 2007

Magazines turn to the Internet for readers, revenue

More magazines are looking to the Internet to keep readers interested in their offerings. According to a recent report from the Magazine Publishers of America (MPA), magazines increased their digital initiatives by more than 135% this year. >>

Monday, July 30, 2007

Online booksellers benefit from Boomer generation

Used books are big business. Marketers and online retailers looking for more readers need only look into the boomer generation to find both according to a recent study from AbeBooks.com. Their poll revealed that so-called Silver Surfers buy used books online but are also interested in creating their own online bookstores. >>

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