BizReport : Research

Research

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Friday, July 27, 2007

comScore launches new audience segmentation tool

Nielsen//NetRatings recently introduced new web audience measurement tools, and comScore has just made a similar move. >>

Friday, July 27, 2007

There are still obstacles to behavioral targeting

Targeting online ads according to past behavior is expected to reach the $1 billion mark in 2008, but according to some reports, there are still issues with this type of targeting. Is behavioral targeting right for your campaign? >>

Friday, July 27, 2007

Chat leads IM destination points

Instant messaging continues to grow with online users. According to research from Nielsen//Netratings Meebo.com is the most popular destination for IM fans, possibly because users don't have to download applications. >>

Friday, July 27, 2007

Marketers fail to manage opt-out requests

Many marketers believe minimizing churn, or the opting-out of email list members, to be their greatest challenge, according to recently released survey results. >>

Thursday, July 26, 2007

Real estate professionals favor search marketing

A survey of around 770 U.S. real estate professionals has concluded that search marketing is the most popular type of online advertising. >>

Thursday, July 26, 2007

First Latin American Internet usage report released

comScore has released the first report on Latin American Internet usage and discovered a preference for Microsoft sites over Google. >>

Thursday, July 26, 2007

Online video viewers prefer professional productions

Nearly 20 percent of online adults watch online video daily, according to the Pew Internet & American Life Project, and they prefer professionally produced material. >>

Thursday, July 26, 2007

Across the globe, kids want technology

It doesn't matter where they are from, the world's youth love technology. According to a new study from MTV and Microsoft, kids see mobile phones, iPods and handheld devices as status symbols and use them often. However, these kids aren't geeks and really don't care how the gadgets work. >>

Thursday, July 26, 2007

Luxury consumers want the experience

Forget about products. According to a new study from the Consumer Research Center of The Conference Board, when it comes to luxury consumers it is the experience that counts, not the product. >>

Wednesday, July 25, 2007

Fifth of global population online in 2011

The U.S., Western Europe, Canada and Japan all have mature online populations. Research predicts the proportionate decline in their shares of the overall online population as other nations' spending power and infrastructure development increases. >>

Wednesday, July 25, 2007

Quantcast: All metrics are not equal

With more publishers saying they aren't getting enough metric data, online measurement firm Quantcast believes they have the answer. A metric system that creates a census of sites visited and time spent. >>

Tuesday, July 24, 2007

Ad spend on sports websites to double

Television still commands the lion’s share of sports advertising budgets, and will do for the foreseeable future, but online and mobile channels are gaining in importance, found eMarketer. >>

Tuesday, July 24, 2007

Online newspapers experience record visitor numbers

Online newspapers have seen a rise in visitors and page views over the last year, and even the amount of time visitors spend on newspaper websites has increased. >>

Tuesday, July 24, 2007

Three-quarters of U.S. households have broadband

New research released by the Consumer Electronics Association has revealed that the majority of online U.S. households have broadband Internet access. >>

Tuesday, July 24, 2007

Users prefer general sites for pharma-research

A recent survey from Prospectiv indicates that users either don't know about or simply don't trust branded pharmaceutical websites. According to research users are more apt to research medical ailments and problems at a general health information website than within pharma-sites. >>

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