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Tuesday, April 07, 2009

Study: Discovery drives social media use

Integrated marketing agency TMW took a closer look at why Internet users use social media and found self-development to be a key driver. >>

Tuesday, April 07, 2009

eROI: Email marketers fail to track results

Almost 20% of email marketers in the U.S. have no way of knowing whether or not their email campaigns have been successful, according to a new survey from interactive and email marketing agency eROI. >>

Tuesday, April 07, 2009

Can-SPAM, now Can-m-SPAM

A new bill has been introduced in the US Senate to help block mobile spam. The proposed m-SPAM act is aimed at reducing unsolicited text messages by increasing government oversight of commercial mobile messaging. >>

Tuesday, April 07, 2009

Is behavioral targeting really anonymous?

Practically since behavioral targeting became a norm setting in online marketing proponents and opponents have argued the anonymous factor. Companies and platforms offering behavioral targeting insist that there is no privacy risk in tracking anonymous users' online actions; privacy advocates disagree. And now two university researchers have found that this private data may not be so private. >>

Tuesday, April 07, 2009

Report: Female gaming habits accelerate

A new survey from MI6, a marketing professionals organization, and E-Poll market Research has found a few new trends in gaming that could make or break your next in-game ad campaign.. One of the most interesting finds is that mobiles, specifically the iPhone, are beginning to push the gaming market. >>

Tuesday, April 07, 2009

Survey: Employees want more company information

Businesses may be more transparent than ever with their employees, but employees still want a bit more information. That according to a recent survey by Heyman Associates. Researchers found that while 71% of employees felt they had the right amount of information about their employers, they would still like just a bit more. >>

Monday, April 06, 2009

Online ads fade into background

A study that measured advertising effectiveness throughout multiple media using AdWorks methodology and eye-tracking software has found ads in magazines and on television are more effective than those online. >>

Monday, April 06, 2009

Burst Media: Coupon use up 34%

If you aren't using online coupons to entice consumers yet, you could be missing out. According to a new report from Burst Media consumers are now using coupons 34% more often than just six months ago. Researchers further found that 70% of women report they would print and redeem an online coupon if they are interested in a product. >>

Monday, April 06, 2009

Spam increases for Google's Postini unit

According to a recent report spam levels from January to March 2009 have increased for those using Google's Postini message and virus protection service. The report finds that Postini has seen spam emails increase to about 57 emails per day from mid-March to April. >>

Saturday, April 04, 2009

MessageLabs: Malware Increases 200% in Q1

There is a new threat for consumers with older Internet browsers that could effect online marketers and etailers. According to a report from MessageLabs the number of websites blocked (globally) for hosting malicious content rose by more than 197% for Q1 2009; this is the highest level since October 2008. The problem? Some website owners may not understand why their content is considered malicious. >>

Friday, April 03, 2009

Report: Internet ad revenues outstrip radio

Revenues from Internet advertising surpassed those from radio advertising last year, according to the recently released 2008 Internet Advertising Revenue Report from the Interactive Advertising Bureau and PricewaterhouseCoopers. >>

Friday, April 03, 2009

U.K. leads the way in online advertising

Despite the overall advertising spend in the U.K. falling 3.5% to $25.7 billion in 2008, online advertising spend experienced growth - the only marketing medium to do so. >>

Friday, April 03, 2009

Study: Youngsters get hip to coupon clipping

Clipping coupons from newspapers remains a popular activity, and more than 90 million Americans, or 78% of retail shoppers, continue to clip paper coupons. However, younger consumers, seeing the money-saving benefits of coupons, aren't stung with the stigma of using coupons and are looking to the Internet. >>

Thursday, April 02, 2009

Study: Online travel sites not living up to expectations

EasyJet.com and Lastminute.com are among several large online travel websites that are failing to meet customer expectations, according to new research by Global Reviews. But even some of the top-rated sites in the survey barely managed to scrape through. >>

Thursday, April 02, 2009

Yield Software launches automated suite for SEO/SEM

Online technology company Yield Software has launched a new suite of products for search engine marketing and optimization and is backing up the suite with a free 30 day trial for marketers. The suite, geared for small and medium sized businesses, gives marketers an economical solution to search engine optimization and the problem of lagging traffic. >>

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