BizReport : Research

Research

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Wednesday, June 06, 2007

E-commerce sites heavy users of paid search advertising

Retail and comparison shopping sites are the heaviest users of paid search advertising, according to a new report from comScore. >>

Wednesday, June 06, 2007

Local media focus marketing efforts online

A new report from Borrell Associates indicates that the battle for local advertising dollars is increasingly headed online. According to the report, because more advertisers are turning to the web more local media outlets (television, newspapers, radio stations and businesses) are selling online ads in the hopes of pulling in new local users. >>

Wednesday, June 06, 2007

Marketers may need to rethink SEO

Traditional search engine optimization methods may have worked to increase website traffic in 2005 or 2006, but users' search habits are changing and marketers may need to change how they target the market through search. >>

Tuesday, June 05, 2007

U.K. top online ad spender in Europe

The U.K. accounted for the largest ad spend in Europe last year, according to a new report from the Interactive Advertising Bureau (Europe). >>

Tuesday, June 05, 2007

Europeans online longer, more often than Americans

Marketers with a good online presence will likely benefit from European users. According to a new study, Europeans go online more often and stay online for longer periods of time than Americans. >>

Tuesday, June 05, 2007

Narrowstep records 122% revenue growth

Online video naysayers should take note. One broadband video provider is raking in the dough, recording a 122% revenue increase for their fiscal year, which ended in February. Narrowstep showed revenue increases of 122% ($6 million) and a distribution increase of 192% ($4.4 million) for the fiscal year. >>

Monday, June 04, 2007

Ad trade groups ask FTC for help

Two trade groups, leery of the recent online ad buyouts, have asked the Federal Trade Commission (FTC) for assistance in ensuring that online advertising competition remains strong. >>

Monday, June 04, 2007

Increase online presence to increase sales

Whether building an online shopping destination point or trying to increase the profile of a brick-and-mortar store, a recent study from WPP's Group M indicates building an online presence is the key. According to the study, both on-and-offline businesses will benefit from online brand exposure. >>

Sunday, June 03, 2007

Content not the main culprit for email non-deliverability

Email deliverability remains the biggest challenge for email marketers and a recent study found that email content isn’t necessarily the culprit for non-delivery. >>

Friday, June 01, 2007

Advertisers should target adult singles

According to the 2006 census, there are more than 89 million singles acting as the heads of households for just over 50% of US families. These singles are social, love media and marketers should take note. >>

Friday, June 01, 2007

Search engines have small results overlap

Not all search engines return the same, or even similar, results according to a new study by InfoSpace. >>

Thursday, May 31, 2007

Improve your content - boost ad sales

Content is king. Whether advertising on a news and information website, a personal blog or within the local attractions section of a tourist destination travelogue, the right content and the right ad can greatly impact advertisers' bottom lines. But first, you have to find the content. >>

Thursday, May 31, 2007

Reach globally via UK media hubs

Advertisers wanting to engage a global audience may want to consider advertising with UK media hubs. That is the indication from a recent comScore survey which reveals that the majority of traffic to UK media websites are from outside the United Kingdom. >>

Thursday, May 31, 2007

Broadband in 70 percent of U.S. homes by 2012, says report

The next five years will see U.S. households drop dial-up for broadband, says a new report from JupiterResearch. >>

Thursday, May 31, 2007

Survey confirms important page elements for SEO

A recent survey by German firm Sistrix analyzed the web page elements of websites ranked top in Google. >>

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