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Tuesday, March 24, 2009

Survey: British shoppers to spend more online this Christmas

It's never too soon to start contemplating Christmas, and where better to start than looking at some online spend predictions for the coming year. A recent survey from British e-business consultancy Logan Tod is forecasting that consumers in the U.K. plan to increase their online shopping this year. >>

Tuesday, March 24, 2009

Eyeblaster: How to better convert consumers

Getting online consumers 'in the door', so to speak, doesn't seem to be the problem for etailers and online marketers these days. Getting consumers to convert once they've entered a storefront, however, is still a confusing prospect for many. New research from Eyeblaster sheds light on how to increase direct response performance. >>

Tuesday, March 24, 2009

Lightspeed: Consumers are united about discounts

Younger consumers may prefer online video, the older generation may prefer email and banners and those in the middle may like a variety of ads but one thing is the same no matter what the age group: online consumers want deals. According to a recent report from Lightspeed Research and the UK's Internet Advertising Bureau consumers of all ages are interested in discounts. >>

Tuesday, March 24, 2009

7-Eleven takes Slurpee's viral

If you're looking for a good example of how to create a viral campaign from a branded micro-site, look no further than the new site launched by 7-Eleven. As North American's head into the Spring and Summer months this new campaign, which encourages consumers to use the site to see how their favorite Slurpee changes their look, is certain to bring consumers back time after time. >>

Tuesday, March 24, 2009

Report: Internet use among U.S. Hispanics continues to rise

A new report concludes that more can be done by marketers to target U.S. Hispanic Internet users, as broadband penetration closes the gap between their numbers online versus the total U.S. population. >>

Tuesday, March 24, 2009

ActiveAds launched by ValueClick

Online advertising company ValueClick has launched a new set of banner ads which could make it simpler for marketers to quickly adjust campaigns for better targeting. Called ActiveAds, the banner ad units allow marketers to target consumers based on a variety of different viewer data. >>

Monday, March 23, 2009

Report: Three R's influence online shoppers

School children may learn more than their 'Three R's' - Read, wRiting and aRithmethic - these days but the Three R's are still influencing online shoppers. According to a new report from Bazaarvoice and JupiterResearch online Ratings, Recommendations and Reviews continue to greatly influence the buying decisions of online shoppers. >>

Monday, March 23, 2009

New search tool sifts for greater relevancy

There is a new search tool from the Financial Time Group which could give search marketers a new direction in relevant search. The tool sifts through news headlines and then returns results based on a number of targeting tools including geography, themes and even the relationship between people. >>

Monday, March 23, 2009

Nielsen tracks Twitter's tremendous growth

The micro-blogging platform, Twitter, has witnessed an exponential increase in unique visitors over the last year, its speed of growth vastly outperforming any of the other sites in Nielsen's Member Communities category. >>

Friday, March 20, 2009

Report: U.S. SMBs to change spending habits

A new study shows that SMBs across the U.S. are spending an increasingly significant wedge of their marketing budget online, a trend which is set to continue. >>

Friday, March 20, 2009

British SMBs all a-Twitter

Twitter, the 54th most-visited site in the U.K., is becoming increasingly popular with small businesses, according to a recent survey conducted by mobile phone company O2. >>

Friday, March 20, 2009

Ipsos: Consumers want video to be free

With more and more consumers logging on to the Internet to share and stream video clips marketers are following suit. However a recent report from Ipsos MediaCT's MOTION program indicates that while advertising may be acceptable, consumers are not in favor of paying for this type of content. >>

Friday, March 20, 2009

Burst Media's adConductor helps build reach

A new inventory exchange program from Burst Media's adConductor helps publishers, advertisers and advertising networks quickly build reach amongst consumers. The platform gives online properties the ability to serve billions of ad impressions monthly without meeting a required commitment or seating. >>

Thursday, March 19, 2009

Adfusion: Brand-focused storytelling popular with consumers

When article-based ad network Adfusion asked consumers whether they were likely to read and act upon articles that contained brand and product information, the results were surprising - many said they would. >>

Thursday, March 19, 2009

New banner ad units make celebrity endorsements affordable

Recent surveys have shown that while consumers are being turned off by companies that sponsor sporting celebrities, especially those companies that are receiving bail out funds or are struggling financially, endorsement by famous athletes does increase brand favorability and purchase intent. >>

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