BizReport : Research

Research

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Monday, July 16, 2007

UGC consumers outnumber UGC creators

Online marketers might do well to find popular creators of user generated content and advertise with them. That is because, according to a recent eMarketer report, UGC consumers are rabidly consuming the content of a few popular UGC creators. >>

Friday, July 13, 2007

Google, Apple lead the global online audience

Globally, May was a good month for e-tailers. According to research from comScore, the beginning of the summer holiday season and the Mother's Day holiday helped boost online retail traffic. >>

Friday, July 13, 2007

Younger generation can't live without Internet

New research indicates that in the future more companies will have to use the Internet to reach consumers. The study indicates a "Net Generation" - users who are currently between 16 and 29 years of age - who prefer the Internet to television. >>

Thursday, July 12, 2007

Travel planners outnumber bookers online

Consumers researching travel plans are outnumbering those that book travel online, says a new report from The Conference Board and TNS. >>

Thursday, July 12, 2007

Streaming/Downloading predicted to reach $2.6 billion

With more than 38% growth from video streams in 2006, the market is expected to grow even more this year according to recent research from Accustream. Spending in the category is expected to reach $1.3 billion this year, a 39% increase. >>

Thursday, July 12, 2007

U.K. online ad spend growth to slow

GroupM, a British media investment management firm, forecasts that growth in U.K. online advertising spend will slow over the next few years. >>

Wednesday, July 11, 2007

Online businesses need to mind their language

Despite the Internet breaking down barriers between markets a recent study finds that European companies do more business outside of their native countries than their American counterparts. >>

Wednesday, July 11, 2007

Women at a loss without web access

The Internet is fast becoming a woman’s best friend and a week without being able to log on would disrupt the lives of many females, according to a recent report from Burst Media. >>

Tuesday, July 10, 2007

MSN Live Search Club games boost query volume

Microsoft’s Live Search experienced a huge rise in traffic during June and some in the industry are reporting that it’s the result of a Live Search Club promotion. >>

Tuesday, July 10, 2007

Online spending power of Hispanic population increasing

A new report from JupiterResearch predicts that Hispanics will increase online spending more than any other ethnic group. >>

Tuesday, July 10, 2007

Offline as important as online WOM efforts

Marketers who are focusing all of there energies on online word-of-mouth efforts could be missing the boat according to a recent report from eMarketer. The report indicates that offline WOM efforts are as important as online. >>

Tuesday, July 10, 2007

Nielsen//Netratings unveils "visits" metrics

Chalk up another online measurement firm which is trading in the traditional pageview metric in favor of a visits measuring tool. Today, Nielsen//Netratings unveiled a visits metrics system which measures total minutes and total session spens with a website; the tool will supercede the prior rankings system. >>

Tuesday, July 10, 2007

Should advertisers target photo sharing sites?

With the news that Yahoo Photos was closing and the company would point users to Flickr, some may have thought that photo sharing sites had run their course. But new research from Hitwise indicates that photo sharing sites are, in fact, growing in popularity. But should marketers include these sites in their online campaigns? >>

Tuesday, July 10, 2007

Speed is of the essence for email customer service

Sloppy and slow email responses will cause many customers to check out the competition, according to a new survey in the U.K. by a British internet hosting firm. Audits are often in place for telephone and face-to-face customer service functions, but email communications are often overlooked. >>

Monday, July 09, 2007

Online shoppers don't forgive "out of stock" items

Many e-tailers are losing out on sales because items are out of stock. According to a recent study, if a user is turned away from an online store only three times, they likely will not return. >>

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