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Thursday, May 24, 2007

Ad technology is patented for online video

Two online companies are racing to corner the market on embedded ads for online video. Get Interactive and Adjustables have each patented a different kind of ad embedding technology. Both patents would simplify the ability to embed ads and marketing messages within online video platforms. >>

Thursday, May 24, 2007

2006 a record year for online advertising

The latest Internet Advertising Revenue Report shows online advertising breaking records in both Q4 of 2006 and the year as a whole. In the U.S., online ad revenue reached $16.9 billion for the year. >>

Thursday, May 24, 2007

Consumers turn to online health information

Doctors may not make house calls, but consumers have found a way to get medical information at home. The Internet. According to recent research from comScore, online health information has shown 12% growth in Q1 2007. >>

Wednesday, May 23, 2007

80 more papers join Monster's group

The number of newspapers outsourcing job classifieds for their papers just keeps growing. The Associated Press is reporting that 80 additional newspapers have signed with Monster to provide job listings. >>

Wednesday, May 23, 2007

IAB has a timetable for comScore, Nielsen audits

Several weeks ago comScore and Nielsen//Netratings, two of the largest online metrics firms, committed to audits by the Interactive Advertising Bureau (IAB). Now the IAB says they have a timetable for those audits and are moving forward. >>

Tuesday, May 22, 2007

Print is a youth market

If you thought that the younger generation only read digital print, think again. According to new research from McPheters & Company the younger generation not only reads digitally, they also read traditional print publications. >>

Tuesday, May 22, 2007

Facebook traffic shows huge increase

MySpace may have social networking cornered, but other social networking platforms are gaining ground on the giant. According to new research from Hitwise, Facebook has shown more than 100% traffic increase since September 2006. >>

Monday, May 21, 2007

PayPal battles Google for online checkouts

When Google stepped into the online checkout race, other checkouts took notice. Now one, PayPal, is stepping up with new incentives for banks and technology providers that use PayPal Express Checkout over Google Checkout. >>

Monday, May 21, 2007

Visual Sciences, [x+1] team for analytics solution

Online marketers wanting a little more help with real-time analytics may want to check out a new partnership between Visual Sciences and [x+1]. The new application strengthens targeting and optimizes content for websites. >>

Thursday, May 17, 2007

Silver surfer numbers increase online

According to new research from Hitwise UK, silver surfers will become the largest represented group online by the end of the year. >>

Wednesday, May 16, 2007

Microsoft to turn search ads into display ads

Marketers wondering if paid search ads are "inventive" enough will likely be intrigued by a new offering that Microsoft is beginning to test. The new platform is said to turn standard search ads into full-blown display ads. >>

Wednesday, May 16, 2007

European travel sites see 6% increase

Spring and summer travel plans helped travel sites see a nice boost in March. According to the latest numbers from comScore, over half of the online European population (108 million users) visited a travel hub during the month. >>

Wednesday, May 16, 2007

Email landing page optimization research results released

New research from MarketingExperiments.com has identified ways in which to make email landing pages more effective. The research includes ways in which copy length affect landing page performance. >>

Tuesday, May 15, 2007

Ford will take more ads online

Look for a lot more online ads related to Ford's Lincoln and Mercury product lines. According to reports, the motor company has inked a significant deal with Specific Media, a behavioral targeting advertising network, to provide all of it's online advertising efforts. >>

Tuesday, May 15, 2007

Why marketers should target road warriors

There is a new reason to target traveling salesmen or those with long commutes to work. According to a recent study, the more time people spend in cars the more likely they are to want tech gadgets and spend time and money online. >>

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