BizReport : Research

Research

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Monday, May 14, 2007

Study: 27% go online for fun

Online marketers have long wondered exactly how users spend their time online. A new Media-Screen study sheds light on the online activities of broadband users. According to the research more users are going online for entertainment than ever before. Can marketers take advantage of more users looking for fun video clips, playing games or social networking? >>

Monday, May 14, 2007

Gmail users are younger, richer than Yahoo

There may not be a lot of them, but according to research from Hitwise, the users of Google's Gmail platform are younger and richer than users of Yahoo's free email platform. This is a fact that email marketers should take note of. >>

Monday, May 14, 2007

UK mobile web audience 1/5th the PC-based audience

Marketers in the UK may want to pay a bit more attention to mobile web surfers. According to new research from comScore, the mobile web audience has grown to one-fifth the size of traditional PC-based surfers. >>

Friday, May 11, 2007

UK marketers spend more on display ads

Marketers in the UK spent 9% more on display advertising between March 2006 and March 2007 than the prior 12 months. That doesn't include search or classified spending. During the same time period, the general media spend increased only 5%. >>

Friday, May 11, 2007

Europeans click with video ads

Though click-through rates seem to be declining for paid search and email advertising, it appears as though the click-through rates for video advertising are on the rise. That, according to new research from AdTech. >>

Friday, May 11, 2007

U.S. small businesses favor email marketing for Mother's Day

New survey results from email marketing firm Constant Contact shows many U.S. small businesses predict a busy Mother’s Day period and will concentrate marketing efforts online. >>

Thursday, May 10, 2007

Local online auto advertising set to rise

Auto advertisers are set to continue to increase local online ad spending, to the detriment of print media and direct mail, says a new report. >>

Thursday, May 10, 2007

Why marketers need the newspaper demographic

Online marketers looking for a new demographic don't need to travel far and wide. They simply need to visit - and advertise with - a newspaper website. Why? Because newspaper readers are more likely to shop, research and interact online. And because the audience for newspaper websites is growing at nearly twice the rate of the general Internet audience. >>

Thursday, May 10, 2007

Google leads April search share

It seems no matter how hard they try, other search engines simply cannot catch up with Google's brand. According to the most recent research from Hitwise, Google accounted for more than 65% of all April searches. >>

Thursday, May 10, 2007

90 percent of Asian Americans go online

Key findings have recently been released about Asian American consumer behaviour, in particular their internet usage and ad language preferences. >>

Wednesday, May 09, 2007

Children help moms with online shopping

Results from a study of children between the ages of 8-14 years old show that children are helping their parents with a variety of online chores, including shopping. >>

Wednesday, May 09, 2007

aQuantive profits rise 87%

Online advertising revenue was good to aQuantive in Q1, with profits for the company reportedly raising 87%. Net income rose to $14.6 million while revenue was up to $142.6 million. >>

Wednesday, May 09, 2007

A third of U.K. firms ignoring consumer emails

Many U.K. businesses aren’t responding to customer emails fast enough, and some are ignoring them altogether. >>

Tuesday, May 08, 2007

Nielsen launches VideoCensus measurement tool

Online marketers wondering who is watching online video, when they are watching and what they are watching for now have a way to answer those burning questions. Nielsen//NetRatings has launched the VideoCensus tool, which measures audience size, engagement, activity and how the demographic is made up. >>

Tuesday, May 08, 2007

Lifestyle changes interest spring web surfers

With spring in full swing, American consumers are researching home improvements, new home and car purchases and spring/summer vacations. >>

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