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Wednesday, March 04, 2009

MessageLabs: Spammers use financial crisis

Consumers looking for financial information now have another hurdle to cross: search engine spam. Although not a new threat, MessageLabs Intelligence has found that spammers are now including links to search engines in their mailings which are focusing on the tough economic conditions facing consumers. The link then searches for the spammer's domain when consumers click on the link. >>

Wednesday, March 04, 2009

IAB asks for advertisers' input in new CPC guidelines

Just before releasing new guidelines for click measurement, the Interactive Advertising Bureau (IAB) is asking for advertisers to give their two cents. The IAB is asking online marketers to comment on three new guidelines for the measurement of cost per click advertising. >>

Wednesday, March 04, 2009

Study: Gen Y visits, doesn't join branded networks

According to a recent study Generation Y continues to be a question mark when it comes to social marketing. Researchers with the study found that while Generation Y visits branded or fan pages on social networks less than half actually join those sites. While visits are good, many marketers are banking on these consumers joining in - and buying more products later. >>

Tuesday, March 03, 2009

British e-tailers inconsistent with site accessibility

Many e-commerce websites in the U.K. have improved accessibility, found Webcredible's follow-up to last year's report, but some are doing worse than last year. >>

Monday, March 02, 2009

Is the recession forcing consumers to change shopping strategy?

A new survey by research consultancy Shoppercentric has found that the recession is forcing British shoppers to stop and reconsider where and how they shop. >>

Monday, March 02, 2009

Ads added to Google News

In today's tough economic climate, Google is determined to squeeze every penny it can out of its Internet properties, including Google News. >>

Saturday, February 28, 2009

Forrester: B2B buyers active in social media

If you're a B2B marketer, and you're not yet using social media, you are a little late arriving at the party, according to a new business report from Forrester Research. >>

Friday, February 27, 2009

Study finds search ad CTRs lower than previously thought

The results of a study into the rate of ad clicks on Dogpile.com have "astounded" a Penn State University assistant professor and call into question the current industry standard of a 25-30% paid search click through rate. >>

Friday, February 27, 2009

comScore: Search term spikes reflect Americans' economic anxieties

Concerns over job prospects and financial wellbeing are being reflected in search terms, according to data recently released by comScore. >>

Friday, February 27, 2009

Havas Digital partners Media6° for social graphing solution

A new partnership between Havas Digital and Media6°, a global social graphing company, could give marketers a better idea of what social consumers want. The partnership would give Havas Digital access to Media6° technology which maps social consumers, helping marketers to connect with a scalable consumer base. >>

Friday, February 27, 2009

Social calculator could help marketers rein in budgets

Do your online campaigns, especially the social marketing campaigns, seem to get out of control very quickly? A new tool from Buddy Media could help. The so-called 'social calculator' gives marketers the ability to manage their budgets by giving a cost analysis. >>

Friday, February 27, 2009

Survey: Small biz owners don't approve of US stimulus package

News headlines may be touting the latest US stimulus package as a great deal but small business owners aren't saying the same thing. According to a new survey from MerchantCircle only about 22% of small business owners like the plan and nearly half say their businesses are in danger of closing. >>

Thursday, February 26, 2009

Nielsen: America's video consumption at all time high

America's appetite for video isn't waning, according to new findings from Nielsen. If anything, it increased to record levels in the final quarter of 2008, as consumers digest programming on television, the Internet and their mobile devices. >>

Thursday, February 26, 2009

comScore: 'Light' users of PC Internet access mobile web more than 'heavy' users

Had someone asked me whether I thought 'heavy' or 'light' PC Internet users would be the most likely to access online content via the mobile web, I'd have gone with heavy, assuming that while not at their PCs they would still need their online fix. I'd have been wrong, according to comScore. >>

Thursday, February 26, 2009

Want more from TV? Try online video

A new report from Utarget.Fox indicates that television ad campaign returns can be lengthened by including online video in the campaign. Mediacom Communications, a UK-based cable operator, partners with Utarget.Fox for the results. Researchers found that the combination of online and offline campaigns extended the reach of the campaign as a whole. >>

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