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Tuesday, February 17, 2009

Tellabs: Mobile net to grow despite economic gloom

Over the next couple of years, consumers intend to dramatically increase their use of mobile data services as they become a necessity rather than a luxury, according to a survey by The Nielsen Company for Tellabs Inc.. >>

Tuesday, February 17, 2009

Online dating pulls in more ads

As more and more consumers turn to online dating services to find their perfect match advertisers are logging on to perfect their ad campaigns. According to research from Nielsen Online more advertisers are turning to dating websites to find a larger consumer base. >>

Tuesday, February 17, 2009

IDG TechNetwork, Collective Media partner for display ads

Collective's AMP platform will manage and monetize the display ads on IDGs TechNetwork, giving the sites in the network the ability to maximize branding, lead generation and targeting. >>

Monday, February 16, 2009

Study: African America women believe they are misunderstood

Online marketers take note: you're not reaching African American women and, in fact, many believe you don't understand them. According to a recent report from Lattimer Communications more than 85% of African America women surveyed said that advertisers need to do more to understand them. >>

Monday, February 16, 2009

Survey: More etailers are optimizing

Standard offers like free shipping and 10% off for loyal shoppers aren't enough any longer and many online merchants are adjusting their offer base because of this. According to a recent survey from the e-tailing group merchants are optimizing their sites to including refined search information, guided navigation and landing page sorts to make shopping easier for consumers. >>

Friday, February 13, 2009

comScore: US Ecommerce down but up

A mixed message from metrics firm comScore for etailers. According to the company US ecommerce was down about 3% in Q4 2008 but for the entire year, ecommerce actually grew about 6%. Why the difference? The stock market crash is likely the culprit; before the market deflated consumers were still spending and after most consumers vastly cut back. >>

Friday, February 13, 2009

Anthem platform upgrades to include email, IM and social apps

Mobile-social corporation Intercasting has upgraded the Anthem platform to smarten up mobiles. The upgrade includes services for email, instant messenging and other social applications which can be used via mobile devices. >>

Friday, February 13, 2009

TubeMogul: direct navigation drives video views

Here's an interesting tidbit: it turns out video search engines aren't leading many consumers to online video clips. According to a report from TubeMogul the majority of online video views are driven by social networks or through direct navigation. >>

Thursday, February 12, 2009

Security fears stop U.K. shoppers going online

A new survey from GfK, on behalf of CyberSource, found that just over two-thirds of shoppers in the U.K. don't shop online, citing security risks as their main concern. >>

Thursday, February 12, 2009

4INFO launches mobile SMS ad server

4INFO, a text messenging provider, has launched a new service for mobile marketers: AdHaven. The new platform helps mobile publishers and operators to monetize their content through SMS test ads. Users can manage campaigns through the platform. >>

Thursday, February 12, 2009

Report: Gen Xers most likely to shop, research online

Many marketers may think the younger the consumers the more likely they are to buy online, but a new report from the Pew Internet and American Life Project disputes that thinking. According to the report Generation X - those between the ages of 33 and 44 - are most likely to be online shoppers, online product researchers and online bankers. >>

Wednesday, February 11, 2009

ANA: Marketing outlook worse than predicted

A new study by the Association of National Advertisers makes for worrying reading. Marketers will be making more cost and budget cuts than previously predicted as the recession bites the marketing industry. >>

Wednesday, February 11, 2009

Report: Daytime television viewers are loyal

Overall viewership for daytime television may be down, but according to a new report from EPoll Research the viewers sticking with daytime TV are exactly what marketers need. Research with FastTrack Television Weekday found that daytime television viewers, who are predominantly female, are loyal to their programs. Researchers further found that watchers of soap operas are more likely to watch entire programming sets than watchers of other daytime fodder, such as judge shows, games shows or talk shows. >>

Wednesday, February 11, 2009

Two more sites join Travel Ad Network

Travel marketers wanting to reach more in-market consumers have another reason to sign on with the Travel Ad Network (TAN): two more travel destinations have joined. This week TAN announced that both PlanetEye and ExpertFlyer had joined the network, giving marketers access to travelers planning and researching their next destination. >>

Wednesday, February 11, 2009

FatTail launches PageGage platform for publishers

A new solution from FatTail could help publishers better monetize their websites by automating inventory forecasts and proposal generation. The solution can predict how campaigns will perform and offers dynamic pricing so that publishers have more input on campaigns. >>

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