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Monday, June 04, 2007

Ad trade groups ask FTC for help

Two trade groups, leery of the recent online ad buyouts, have asked the Federal Trade Commission (FTC) for assistance in ensuring that online advertising competition remains strong. >>

Monday, June 04, 2007

Increase online presence to increase sales

Whether building an online shopping destination point or trying to increase the profile of a brick-and-mortar store, a recent study from WPP's Group M indicates building an online presence is the key. According to the study, both on-and-offline businesses will benefit from online brand exposure. >>

Sunday, June 03, 2007

Content not the main culprit for email non-deliverability

Email deliverability remains the biggest challenge for email marketers and a recent study found that email content isn’t necessarily the culprit for non-delivery. >>

Friday, June 01, 2007

Advertisers should target adult singles

According to the 2006 census, there are more than 89 million singles acting as the heads of households for just over 50% of US families. These singles are social, love media and marketers should take note. >>

Friday, June 01, 2007

Search engines have small results overlap

Not all search engines return the same, or even similar, results according to a new study by InfoSpace. >>

Thursday, May 31, 2007

Improve your content - boost ad sales

Content is king. Whether advertising on a news and information website, a personal blog or within the local attractions section of a tourist destination travelogue, the right content and the right ad can greatly impact advertisers' bottom lines. But first, you have to find the content. >>

Thursday, May 31, 2007

Reach globally via UK media hubs

Advertisers wanting to engage a global audience may want to consider advertising with UK media hubs. That is the indication from a recent comScore survey which reveals that the majority of traffic to UK media websites are from outside the United Kingdom. >>

Thursday, May 31, 2007

Broadband in 70 percent of U.S. homes by 2012, says report

The next five years will see U.S. households drop dial-up for broadband, says a new report from JupiterResearch. >>

Thursday, May 31, 2007

Survey confirms important page elements for SEO

A recent survey by German firm Sistrix analyzed the web page elements of websites ranked top in Google. >>

Wednesday, May 30, 2007

Gender split in attitude toward Google

More men than women consider Google is becoming too commercial, according to new research conducted in the U.K. by search agency bigmouthmedia. >>

Wednesday, May 30, 2007

U.K. online retailers aided by wider broadband access

The British online retail sector will be worth $55.7 billion by 2011, according to recent predictions by Verdict Research. >>

Wednesday, May 30, 2007

Newspapers online ad spend increases in Q1

Newspaper publishers had a bit of good news in the first quarter of 2007 - an increase in online ad spending. The year-over-year (YoY) Q1 spend increased by 22% to about $750 million. >>

Wednesday, May 30, 2007

Brands don't fare as well in virtual space

Second Life may be gaining a strong reputation online, but the brands using Second Life to gain a foothold in the virtual world are not. According to reports, big name brands like Coca-Cola and Reebok actually aren't faring well in the virtual world. >>

Tuesday, May 29, 2007

Podcast listeners respond to advertising

A survey in the U.K has shed some light on the habits of podcast listeners and their attitudes towards advertising. >>

Tuesday, May 29, 2007

Young adults prefer debit to credit for online payments

Online retailers need to implement a variety of payment options to ensure they are catering for younger consumers. >>

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