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Monday, May 28, 2007
Online shoppers want information during buying process
The provision of information throughout the buying process is a key way to convert browsers into purchasers, says a new report. >>
Friday, May 25, 2007
Local advertisers may benefit most from online video
Small businesses and local advertisers could gain the most from the fever surrounding online video, according to a new report from The Kelsey Group. >>
Friday, May 25, 2007
Most students ignorant of brand's country of origin
A brand’s country of origin could have a positive impact on brand equity, yet a new study has discovered that many U.S. college students have no clue as to where their favourite brands come from. >>
Friday, May 25, 2007
British online shoppers angry at e-tailer tactics
Online shoppers in Britain are becoming increasingly annoyed by the sneaky practices of some online retailers, causing some to abandon their purchases. >>
Friday, May 25, 2007
Spam levels rise but users are savvier
U.S. internet users are receiving more spam in their inboxes than ever before, but they’re not nearly as concerned as they were a few years ago, finds a new report. >>
Friday, May 25, 2007
Should online marketers begin dating?
Online dating is an incredibly fast-growing segment of the Internet. Dating sites received more than 2 million unique visitors from the Nordic countries of Denmark, Finland, Norway and Sweden in Q1 alone. But, is that a good enough reason to advertise within dating sites?
Yes. If the ad is targeted correctly.
>>
Thursday, May 24, 2007
AOL blocks images in web-based mail
AOL has joined other web-based email services by disabling images by default, forcing some email marketers to rethink email content and format. >>
Thursday, May 24, 2007
Ad technology is patented for online video
Two online companies are racing to corner the market on embedded ads for online video. Get Interactive and Adjustables have each patented a different kind of ad embedding technology. Both patents would simplify the ability to embed ads and marketing messages within online video platforms. >>
Thursday, May 24, 2007
2006 a record year for online advertising
The latest Internet Advertising Revenue Report shows online advertising breaking records in both Q4 of 2006 and the year as a whole. In the U.S., online ad revenue reached $16.9 billion for the year. >>
Thursday, May 24, 2007
Consumers turn to online health information
Doctors may not make house calls, but consumers have found a way to get medical information at home. The Internet. According to recent research from comScore, online health information has shown 12% growth in Q1 2007. >>
Wednesday, May 23, 2007
80 more papers join Monster's group
The number of newspapers outsourcing job classifieds for their papers just keeps growing. The Associated Press is reporting that 80 additional newspapers have signed with Monster to provide job listings. >>
Wednesday, May 23, 2007
IAB has a timetable for comScore, Nielsen audits
Several weeks ago comScore and Nielsen//Netratings, two of the largest online metrics firms, committed to audits by the Interactive Advertising Bureau (IAB). Now the IAB says they have a timetable for those audits and are moving forward. >>
Tuesday, May 22, 2007
Print is a youth market
If you thought that the younger generation only read digital print, think again. According to new research from McPheters & Company the younger generation not only reads digitally, they also read traditional print publications. >>
Tuesday, May 22, 2007
Facebook traffic shows huge increase
MySpace may have social networking cornered, but other social networking platforms are gaining ground on the giant. According to new research from Hitwise, Facebook has shown more than 100% traffic increase since September 2006. >>
Monday, May 21, 2007
PayPal battles Google for online checkouts
When Google stepped into the online checkout race, other checkouts took notice. Now one, PayPal, is stepping up with new incentives for banks and technology providers that use PayPal Express Checkout over Google Checkout. >>
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Latest Headlines
- Keynote Systems: Mobile websites need improvement
- More ad opportunities via Google
- Yahoo Web Analytics tool launched
- IAB: Online ad spend up 15% so far
- Report: Local search, mobile search important to consumers
- Federated Media launches overhauled self-serve ad platform
- ZenithOptimedia revises global ad spend down... again
- Engaged online video viewers not averse to advertising
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