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Friday, February 19, 2010

Report: 25% of small businesses are in the social space

Move over nationwide brands, small businesses are headed to the social space. According to a recent report 25% of small businesses now have a branded social network page and 41% are using social networks to advertise and promote their businesses. >>

Friday, February 19, 2010

Report: $83 billion lost because of bad customer service

The customer is always right. It's an age-old saying that retailers live by. But, according to a recent report customer service, specifically bad customer service, is costing businesses billions of dollars each year. Analysts from Greenfield Online, Datamonitor/Ovum and Genesys found that more than $80 billion is lost each year because of bad customer experiences. >>

Thursday, February 18, 2010

Google takes fizz out of Coca-Cola in global brand value ranking

Coca-Cola has been left feeling a bit flat after being overtaken by Google in the race to be the biggest brand on the planet, according to BrandFinance. >>

Thursday, February 18, 2010

PopCap Games: Typical social gamer is female and forty-three

Over the last couple of years studies have shown how the numbers of women involved in gaming, online and console, have increased. PopCap Games' new research in the U.S. and U.K. shows how games on social networks are also experiencing a rise in audiences of females, mostly from older demographics. >>

Thursday, February 18, 2010

Visible Measures releases Super Bowl social video viewing study

Visible Measures, a viral video tracking and measurement firm, has just released preliminary results of its Super Bowl Ads Study and found Doritos to be the most-viewed brand in social video. >>

Thursday, February 18, 2010

Nielsen: What consumers will - and won't - pay for content

When it comes to traffic, publishers know that fresh content is the key. Consumers no longer what a tiny soundbite, they want a lot of content and they want it all the time. But, what kind of content is worth paying for and what isn't? That is a question many publishers are still trying to answer. >>

Thursday, February 18, 2010

Viewpoints, Foresee Results partner for customer satisfaction metrics

Wonder no more about how satisfied consumers are in your online community. Viewpoints and Foresee Results have partnered to measure satisfaction, which should help brands and publishers connect in at a deeper level with users. >>

Thursday, February 18, 2010

Launch your apps - without Apple

Hoping to push into Apple's dominance of the app market, a group to telecom providers are banding together for app development. The telecoms have formed the Wholesale Applications Community, an open platform which developers can use to create and launch apps. >>

Wednesday, February 17, 2010

What are Americans doing on the mobile web?

Mobile phones are now firmly embedded in the day to day lives of Americans and use of the mobile Internet is also rising. A new study of mobile Internet use by PR firm Ruder Finn discovered how much time Americans are spending with it and what they use it for. >>

Wednesday, February 17, 2010

Study finds link between search engine use and brand building

A recent study by Wunderman, BrandAsset Consulting, ZAAZ and Compete shows that a consumer's choice of search engine could give a glimpse into their psyche and affect brand loyalty. >>

Wednesday, February 17, 2010

comScore: Consumers' use of Internet climbs to new heights

In the twelve months to November, 2009, the online sectors showed sturdy growth, according to comScore's Digital Year in Review. Most of the growth can be attributed to an increase in consumer use of digital channels. >>

Wednesday, February 17, 2010

Tips for increased recommendation engagement

When it comes to recommendations, logic states that any recommendation is enough. That is actually a fallacy. Bad recommendation content, irrelevant recommendations or recommendations from unreliable sources can actually hurt not only conversions but the brand itself. Here are some tips for bettering the recommendations on your website. >>

Wednesday, February 17, 2010

mediaForge launches post-engagement metrics platform

A new engagement-based retargeting ad platform should help marketers truly see how consumers are engaging - or not - with ads. This week mediaForge launched a platform which tracks post-engagement conversions, giving marketers greater insight into what happens after the click. >>

Tuesday, February 16, 2010

Seniors expect quick answers via online customer service channels

A recent survey of over 500 U.S. online consumers aged 65 and over found that seniors aren't averse to using new technology to engage with customer service but, whichever they use, they expect a prompt response. >>

Tuesday, February 16, 2010

Women who play online social games won't pay for the pleasure

A new report from Q Interactive found that online social games are popular with women, but they don't like being labeled "gamers" and don't even think of asking them to pay to play. >>

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