BizReport : Research

Research

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Tuesday, August 26, 2008

Report: Games aren't just for boys any more

Forget about testosterone, it's all about estrogen. Or at least partially. According to a new report from the Casual Games Association, online gamers are increasingly women over the age of 30, which means a new marketing strategy is in need. >>

Monday, August 25, 2008

E-consultancy: UK email marketing spend to rise

The credit crunch and marketing budget restrictions can’t crush the popularity of email marketing among British marketers, in fact it positively fuels it. A new report forecasts that spending on email marketing in the UK is set to rise over the next year. >>

Monday, August 25, 2008

Women go online to research new homes

Women lead the way when it comes to researching property to buy online, according to a recent U.S. survey conducted by the National Polling Service on behalf of Obeo.com, and they desire as much visual input from real estate websites as they can get. >>

Friday, August 22, 2008

Online job searchers young, educated and African-American

Those most likely to be searching for jobs online are young, educated and 47% more likely to be African-American, according to new findings from Scarborough Research. >>

Friday, August 22, 2008

Study: Consumers still spending less

To get the most out of this strange economic year in the US, marketers are going to have to beef up their strategy. That may as well be the tagline of a recent Deloitte study, which indicates that consumers continue to spend less even as marketers are hoping the back-to-school rush will brighten their bottom lines. >>

Friday, August 22, 2008

ComScore: Germans are becoming gamers

If you're looking for a hot new video segment, look no further than the country of Germany. According to a recent comScore report about 30% of German consumers visited gaming websites in June and 22% played games via their mobiles. >>

Friday, August 22, 2008

Report: IP Blacklisting doesn't stop click fraud

Blacklisting may be a good solution when it comes to email marking but the same cannot be said for paid search or display ad campaigns. A new report indicates that IP blacklisting isn't a good solution for click fraud. >>

Thursday, August 21, 2008

Multi-channel retailers holding back online

Multi-channel retailers are holding back on investing in online technology, finds a new report from Retail Systems Research (RSR). “Playing well with others: E-commerce’s evolving role in the customer experience” found that store-based retailers have little understanding of how consumers use e-commerce. >>

Thursday, August 21, 2008

Online consumer magazines experience rise in traffic

Consumer magazine websites have experienced a rise in traffic for the second quarter in a row, according to the most recent figures released by the Magazine Publishers of America. >>

Thursday, August 21, 2008

comScore: Indian search market study released

comScore has released findings from its latest study into the online search market in India. Three guesses who has the major market share. >>

Thursday, August 21, 2008

Tremor: Content is the key for pre-roll video ROI

Content could be the reason your most recent video ad campaign didn't pull in the kind of return you were hoping for. According to a recent report from Tremor Media, when pre-roll ads are used content can either make or break the campaign. >>

Wednesday, August 20, 2008

Most popular young adult sites in UK finance focused

Apparently, it's not all about having fun online. Research among young, British adults reveals that financial management is front of mind when it comes to their reasons for going online. >>

Wednesday, August 20, 2008

OPA: Consumers act on local media ads

An Online Publishers Association study has revealed that consumers are more likely to respond to ads on local media websites compared to other local online sites. >>

Wednesday, August 20, 2008

Marshal: Spam sells

Ever wondered why the volume of spam continues to rise? Because, it seems, people are actually buying from them. Security company Marshal asked consumers what purchases they’d made from spam and a surprising number of people confessed. >>

Tuesday, August 19, 2008

To engage Hispanics, think bi-lingual

The number of Hispanic Internet users in the U.S. is expected to rise to around 21 million in the next couple of years. A recent study has discovered that a bi-lingual approach to social media is something marketers shouldn’t ignore. >>

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