BizReport : Research

Research

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Tuesday, August 19, 2008

IAB video ad standards success

New research has revealed the positive impact that recently introduced Interactive Advertising Bureau video ad format standards have had on click-through rates, at least when it comes to male-oriented communities. >>

Tuesday, August 19, 2008

Study: Paid search benefits CPG brands

Paid search may not be the newest advertising area but it still has strength, especially in the Consumer Package Goods (CPG) segment. According to a recent study from Yahoo and MediaVest, paid search ads help to increase brand awareness and purchasing intent even if consumers aren't clicking the ads. >>

Tuesday, August 19, 2008

Study: To increase sales, target teachers

As kids head back to school and parents heave a sigh of relief, teachers are in a different state. The shopping state. According to a recent report from MDR, teachers are likely to be well-traveled, to purchase the latest high-tech gadgets and are brand loyal. All of these make teachers a good target for most marketers. >>

Tuesday, August 19, 2008

Online video, ad spend forecasts lowered by eMarketer

Don't start counting all of those revenue numbers just yet. Eight months into a year that was supposed to show huge boosts by online advertisers, one firm has lowered their forecast expectations. Late last week, eMarketer revised both their online advertising and online video spend numbers. >>

Monday, August 18, 2008

Limbo: Indian mobile phone subscribers get most ads

The number of advertising messages that a subscriber receives varies significantly depending on which country they live in. However, there is one constant and that is that text messaging is the most common mobile advertising format in use. >>

Monday, August 18, 2008

B2B marketing increases on social nets

As a business marketing to a business, is there a better place to be than a social network, even if that social network is a niche area? According to a recent eMarketer report, social networks are increasing their profile among B2B marketers. The report finds that in 2008 nearly $40 million will be spent on social network advertising by B2B marketers. >>

Friday, August 15, 2008

comScore amends reporting of ad network reach

Starting with August 2008 data, comScore will make changes to the way in which it reports an ad network’s reach. The new data will reflect both “potential reach” and “actual reach”. >>

Friday, August 15, 2008

UK: TV ad spend static, online soars

In the U.K., online advertising spending overtook that spent on mainstream television advertising last year. The finding is among many revealed in a recently released report from Britain’s Office of Communications (OfCom). >>

Friday, August 15, 2008

Study: Your voice could enhance your brand

Despite the fact that US consumers are spending less, there is a way to keep your brand from stumbling during this short recession. According to a new report from Aegis Group's Carat Insight, an identifiable voice can help to enhance your brand while an indistinguishable voice can do just the opposite. >>

Thursday, August 14, 2008

Global online video revenues to rocket

Global online video revenues are expected to almost quadruple from a projected $1.2bn this year, to $4.5bn by 2012, according to recent figures released by media research company In-Stat. Yet, a surprising number still prefer physical discs when purchasing movies or TV shows. >>

Thursday, August 14, 2008

Marketers to get ‘unrivaled insights’ into WOM

Wouldn’t you love to know what consumers are saying about your brands, whether they were discussing in forums, via email, surveys or on blogs? BzzAgent and Attensity are joining forces to offer marketers this type of monitoring. >>

Thursday, August 14, 2008

Facebook rules the social networking world

The Middle East and Africa experienced the biggest rise in the use of online social networking sites over the past year while the U.S. experienced the lowest, according to new data released by comScore. >>

Thursday, August 14, 2008

Why marketers shouldn't ignore the widget craze

Once thought of as a cool way to share online content with friends, the widget is quickly coming into its own and advertisers are taking note. However, advertiser adoption is still behind the adoption rate of consumers, which makes widgets even more important for marketers. Because so many consumers are using widgets, it makes sense to place ads or sponsor content in widgets. >>

Thursday, August 14, 2008

ScanScout, PointRoll partner for in-stream video solution

If you're interested in video advertising but aren't sure where to begin, check out the new partnership between PointRoll and ScanScout which gives marketers a suite of tools to use in distributing video ad content. PointRoll offers streaming video ads; ScanScout's video network allows marketers to target, optimize and deliver ads to consumers. >>

Thursday, August 14, 2008

Why SEO and PPC should have separate focus

As most marketers know, running different paid search campaigns to attract different demographics and geographies is standard practice; what many marketers don't realize is that paid search campaigns should also be changed for search engine optimization and pay per click campaigns. By optimizing different keywords for the two areas, marketers can get more bang for their buck. >>

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