BizReport : Search Marketing

Search Marketing

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Friday, March 05, 2010

Eyetracking test shows consumer indifference to real-time search results

It turns out that Google's real-time search may not be as useful to search engine optimization as previously thought, according to a new study from OneUpWeb. >>

Monday, March 01, 2010

Opera: Google dominates in mobile web search market

People's preference for Google appears to be translating from the traditional search domain to the mobile space, according to a new report from Opera Software. >>

Thursday, February 25, 2010

Study: Display ads push search

If you have display but no search or search but no display chances are your campaigns aren't performing to peak. That, according to new research from digital ad solution firm Eyeblaster. Their report indicates that search is stimulated by properly targeted display ads, especially in the consumer packaged goods category. >>

Monday, February 22, 2010

95% of traffic comes from first page of search results

New data from iCrossing proves what most SEO professionals have known since the inception of search engines - a brand's position on search engine result pages is everything. >>

Friday, February 19, 2010

Fortune 500 + Natural Search = SEO Fail

Despite the metrics and information available to optimize search engine optimization, Fortune 500 companies continue to struggle with the medium. According to the Conductor Research Q4 2009 report only about 25% of Fortune 500 keywords rank amongst the top 50 natural search results. The report further indicates that Big Business isn't linking paid search keywords to SEO campaigns. >>

Wednesday, February 17, 2010

Study finds link between search engine use and brand building

A recent study by Wunderman, BrandAsset Consulting, ZAAZ and Compete shows that a consumer's choice of search engine could give a glimpse into their psyche and affect brand loyalty. >>

Friday, February 12, 2010

Google enables businesses to enhance map presence

Google's experimentation with ad formats that use enhanced imagery along with their mapping program has resulted in a new paid, enhanced feature that allows small businesses to greatly bolster the content of their listings. >>

Thursday, February 11, 2010

eXelate indeX shows Apple's iPad haloing other products

The release of a new product usually creates buzz for a few days about said product. Marketers know this. The Holy Grail is for a new release to also spark interest in other brand products. According to the latest eXelate indeX report, Apple's iPad release announcement two weeks ago did just that. >>

Wednesday, February 10, 2010

Keyword bid optimization is next for Anchor Intelligence

Traffic quality solution provider Anchor Intelligence is set to launch a new phase in optimization: the keyword optimization system. Called ClearMark for Keywords, the platform allows online marketers to optimize keyword bids according to revenue estimates. >>

Thursday, February 04, 2010

Yield Software launches new tools

Two news tools released this week by Yield Software could help search marketers better develop and optimize campaigns. Yield Software is a next generation marketing tech firm; the new Yield Web Marketing Suite includes a free SEO analysis unit as well as a stand-alone Natural Search Optimization tab. >>

Wednesday, February 03, 2010

StartPage launches anonymous browsing product

When it comes to advertising targeting, privacy is a big stumbling block. Proponents of privacy insist that nearly all aspects of targeting are an invasion and should be harshly monitored. A new release from StartPage.com will likely appeal to privacy advocates as it is said to allow for truly anonymous online browsing. >>

Wednesday, February 03, 2010

The difference between search and social search

If you are like many small to medium sized businesses in 2010 you'll be upgrading search and social campaigns. But a new area is quickly evolving that must also be addressed: social search. Consumers have become so social over the past eighteen months that many are looking to social networks rather than search engines. >>

Monday, January 25, 2010

comScore: 46% jump in global search market in 2009

The search market shrugged off the recession in 2009 and experienced significant growth, according to comScore's latest study. >>

Thursday, January 21, 2010

Report: Q4 click fraud decreased 2% YoY

Although click fraud remains a big concern for online marketers there could be a light on the horizon. ClickForensics has released Q4 2009 numbers, which reveal a decrease of more than 2% year over year; click fraud for the quarter was only 15.3%. >>

Thursday, January 14, 2010

Brand Safety: How brands can recover from scandal

Alright, you've prepared for scandal by being proactive in how ads are placed on content sites and the types of keywords used for your products and services. Despite your best efforts, your brand has gotten dragged into the middle of a breaking celebrity scandal like the Tiger Woods episode in late 2009. What do you do? >>

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See also: Increase your traffic by employing search engine marketing strategies to boost your site's online presence.