BizReport : Search Marketing

Search Marketing

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Monday, September 17, 2007

Yellow Book USA trials online video advertising

A live advertiser video trial has been launched by Yellow Book USA. The national U.S yellow pages and online local search business will trial the service via Yellowbook.com. >>

Monday, September 17, 2007

Google enables AdWords for mobile search

Google has opened up AdWords to Google Mobile Search, but if you don’t want to take advantage of this new opportunity you need to opt out. >>

Thursday, September 13, 2007

Behavioral advertising attracts more consumer attention

Behavioral targeting is more effective than contextual advertising, according to new study by Revenue Science. >>

Wednesday, September 12, 2007

Yahoo signs advertising deal with Bebo

Yahoo bags itself a social networking website as it strives to build the biggest and most comprehensive online advertising network >>

Tuesday, September 11, 2007

What are they searching for in the U.K.?

The online search habits of Internet users in the U.K. have been scrutinized in a recently released study from Nielsen//NetRatings. >>

Wednesday, September 05, 2007

Yahoo to purchase high ranking ad network

The wheeling and dealing continues as Yahoo becomes the latest Internet giant to purchase an advertising network. >>

Monday, September 03, 2007

Audience overlap among major search engines

June and July saw the leading search engines all experience healthy retention rates, although audience overlap rates also remained high. >>

Friday, August 31, 2007

Invest in SEO says Chartered Institute of Marketing

The Chartered Institute of Marketing in the U.K has recently claimed what most online marketers already know - that search engine optimization is “vital” for business websites. >>

Wednesday, August 29, 2007

Is a niche search engine the right choice?

As marketers begin to reach out to very specific consumer groups, whether through targeted advertising or by targeting a specific social network, they are beginning to see the beauty of the Internet. A highly targeted ad, in the right place, can have a high ROI. A new search engine could help marketers even more by targeting users interested in music and videos. >>

Tuesday, August 28, 2007

Subprime advertising on the decrease

A potential mortgage crisis could see ad spending by the financial services sector decrease substantially and, even now, much of the subprime advertising has begun to disappear. >>

Tuesday, August 28, 2007

Does Yahoo Search hold the key to online spending?

SiCap Industries, a retailer of natural health remedies with a bustling online business, is crediting Yahoo's search engine with increasing their bottom line. That is because, according to the company, Yahoo searchers spend about 30% more than other consumers. >>

Monday, August 27, 2007

British consumers wary of price comparison websites

More and more consumers are turning away from shopping comparison websites as they become aware that many are not as impartial as they first appear. >>

Thursday, August 23, 2007

Search marketers should target soccer moms

Forget about targeting young adults or women over 40, new research from ROI Research, DoubleClick Performics and Microsoft indicates that soccer moms are the best target for search marketers. According to the report moms are planning trips, researching products and buying items online. >>

Tuesday, August 21, 2007

Search marketers may benefit from including offline channels

A new study from iProspect sheds light on how important offline channels are to online marketers. According to the study, roughly 67% of searches were driven by offline channels - television, newspaper or radio. >>

Tuesday, August 21, 2007

Compete rolls out a new search analytics tool

A new search analytics tool promises a bit more information for search marketers. Compete Search Analytics allows marketers to view information from billions of monthly search queries to adjust their own paid search campaigns. >>

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