BizReport : Search Marketing

Search Marketing

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Tuesday, June 12, 2007

Study: multiple ads lead to conversions

Consumers aren't converting simply because of the last ad that they saw online. According to a recent study, users are more likely to convert when they have seen multiple ads across multiple platforms. >>

Monday, June 11, 2007

ROI measurement on the rise among search marketers

iProspect’s "Search Marketer Measurement & Performance Study", conducted by JupiterResearch, has revealed a 9 percent rise in the number of search marketers measuring ROI. >>

Wednesday, June 06, 2007

E-commerce sites heavy users of paid search advertising

Retail and comparison shopping sites are the heaviest users of paid search advertising, according to a new report from comScore. >>

Wednesday, June 06, 2007

Search engines boost retail site traffic

Paid search and search engine optimization may be the best options for driving traffic to e-tail websites. According to a recent Hitwise study, nearly one-quarter of the traffic to retail websites in May was driven by search engines. >>

Wednesday, June 06, 2007

Marketers may need to rethink SEO

Traditional search engine optimization methods may have worked to increase website traffic in 2005 or 2006, but users' search habits are changing and marketers may need to change how they target the market through search. >>

Tuesday, June 05, 2007

Ask.com goes 3D

First there was AskJeeves.com, then simply Ask.com, and now there’s Ask 3D as the search engine reinvents itself once again. >>

Tuesday, June 05, 2007

Yahoo introduces quality-based pricing

Yahoo Search Marketing has begun to roll out the next phase of Panama and has this week announced the introduction of quality-based pricing. >>

Friday, June 01, 2007

AdSense to be integrated into Google Maps

Reports out of various Google Developer Days claim that AdSense could soon be integrated into Google Maps. >>

Friday, June 01, 2007

Search engines have small results overlap

Not all search engines return the same, or even similar, results according to a new study by InfoSpace. >>

Thursday, May 31, 2007

Survey confirms important page elements for SEO

A recent survey by German firm Sistrix analyzed the web page elements of websites ranked top in Google. >>

Wednesday, May 30, 2007

Gender split in attitude toward Google

More men than women consider Google is becoming too commercial, according to new research conducted in the U.K. by search agency bigmouthmedia. >>

Monday, May 28, 2007

Google increases U.S. search market share in April

The most recent market analysis has confirmed previous reports that Google’s U.S. search market share has risen sharply during April. >>

Wednesday, May 23, 2007

IAB has a timetable for comScore, Nielsen audits

Several weeks ago comScore and Nielsen//Netratings, two of the largest online metrics firms, committed to audits by the Interactive Advertising Bureau (IAB). Now the IAB says they have a timetable for those audits and are moving forward. >>

Tuesday, May 22, 2007

Yahoo shows slight increase in search wars

The latest numbers are in and it looks like Yahoo has posted a slight gain in the amount of monthly searches performed on the portal. Google, however, remains entrenched in the number one search position. >>

Friday, May 18, 2007

WPP snatches up 24/7 Real Media

Yahoo bought out Right Media, AOL snatched up AdTech and Google bought out DoubleClick. Add another media buyout to the list as WPP Group has purchased 24/7 Real Media. >>

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