BizReport : Search Marketing

Search Marketing

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Thursday, August 07, 2008

Google continues to dominate U.K. search

Google continues to reign supreme in the U.K., nudging its share of search up 0.5% to take it over the three-quarter mark. The gap between the search engine giant and its nearest rivals is now as big as it’s ever been. >>

Wednesday, August 06, 2008

Are you integrating SEM with offline channels?

Over half of search marketers are integrating their search efforts with offline marketing, according to a new study by iProspect and JupiterResearch. Lack of budgets and staff are stopping many from making the move. >>

Tuesday, August 05, 2008

Cobalt adds search tools to auto ad platform

Automotive advertisers have a few new tools with which to tweak their online advertising campaigns. Just in time for the fall buying season, Cobalt has rolled out a new set of tools for their PowerSearch platform to help auto marketers better reach the consumer base. Marketers can now choose from new keywords, change the way they bid on keywords for campaigns and increase consumer conversion rates in the parts/services categories. >>

Monday, August 04, 2008

Tweens use search to navigate 'Net

Search is an integral part of a tween’s online toolbox, according to a new study commissioned by DoubleClick Performics, and an online channel much overlooked by many marketing to youngsters. >>

Tuesday, July 29, 2008

Microsoft challenges Google's PageRank algorithm

Microsoft is challenging Google’s PageRank algorithm. Microsoft researchers recently published a white paper proposing a new method for computing page importance. >>

Wednesday, July 23, 2008

Google Aotearoa launched

Here in New Zealand we’re celebrating Te Wiki o te Reo Māori 2008. To mark the event, Google has launched a version of their search homepage in the language of New Zealand’s indigenous people. >>

Monday, July 21, 2008

Does search marketing increase brand awareness?

Unsurprisingly, Google says yes, search marketing does increase brand awareness no matter where it appears on a results page, and they have released the results of a recent study to bolster their case. >>

Monday, July 21, 2008

Twitter, Summarize deal could give Social Marketers more push

Social website Twitter has announced a deal to purchase Summarize, a search engine which specializes in indexing social networking site posts. This is an interesting step forward for the newbie on the social networking front because it further sets them apart from the social crowd while giving them the capabilities of the big social sites like MySpace and Facebook. >>

Friday, July 18, 2008

Search popular destination for wealthy consumers

Wealthy consumers are increasingly turning to the Internet to find the goods and services they need, but some marketers are still missing out. That is because they may be advertising in the wrong places. According to a recent report from The Luxury Institute, wealthy consumers are likely to turn to search engines first when looking for a product. >>

Thursday, July 17, 2008

Google’s market share nudges 90% down under

Google’s grip on the globe’s Internet searchers strengthened in June this year, according to new figures released by Hitwise. >>

Thursday, July 17, 2008

Google/Yahoo deal could come at cost to marketers

Nowadays it feels like just about everything is rising in price – oil, food, power. Now it looks like online marketers will be hit where it hurts with reports that the Google/Yahoo sponsored search deal will increase Yahoo keyword prices. >>

Wednesday, July 16, 2008

World's super-powers are super-spammers

The world’s super-powers are also the world’s super-spammers, according to new data released by IT security and control firm Sophos. >>

Tuesday, July 15, 2008

Live Search acquisition may improve search possibilities

Recently, Microsoft Live Search announced it was acquiring natural search engine Powerset. How the acquisition will effect both companies is yet to be seen but the implications are bright for both companies. >>

Monday, July 14, 2008

IAB launches help center for British search marketers

Changes to Google’s trademarked terms policy in the U.K. has led to the creation of a help center to guide British marketers through the maze of search marketing policies and best practices. >>

Monday, July 14, 2008

Me.dium launches social approach to search

What if a search engine could be powered by people, and not just by links and content? A new system launched this month by Me.dium is testing the water. >>

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