BizReport : Search Marketing

Search Marketing

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Monday, April 23, 2007

EPIC files FTC complaint against Google/DoubleClick merger

The Electronic Privacy Information Center (EPIC) wants the Federal Trade Commission (FTC) to investigate the ramifications of a Google/DoubleClick buyout before the merger is complete. >>

Monday, April 23, 2007

Ad campaign targets concerned DoubleClick clients

Interactive agency 24/7 Real Media has launched an ad campaign to attract marketers who aren’t happy with Google’s acquisition of DoubleClick. >>

Friday, April 20, 2007

Pay-per-click fraud rises to 14.8 percent

Pay-per-click (PPC) fraud figures, from the Click Fraud Index, were released this week. A modest rise in click fraud rate has pushed the latest figure to the highest in any quarter since tracking began a year ago. >>

Wednesday, April 18, 2007

Yahoo revenue falls in Q1

Revenue reports are in for Yahoo's Q1, but the results aren't quite what was expected. According to company reports, net income fell 11% in Q1 of 2007. >>

Wednesday, April 18, 2007

Google AdWords launches new bid control feature

Google AdWords has a new feature. It’s called “preferred cost bidding” and it’s aimed at saving advertisers time and help manage their budgets. >>

Friday, April 13, 2007

British companies reaping benefits of SEO

A new report by market research firm e-Consultancy and Neutralize (*\*) has revealed that U.K. companies are reaping the benefits of paid search engine optimization. >>

Thursday, April 12, 2007

PPC a favorite for e-tailers

Online retailers are finding that pay-per-click (PPC)and SEO programs are the best way to maximize their return on investment for advertising. According to a new study, e-tailers are pushing more of their advertising budgets into PPC advertising. They are also hoping that organic search results will boost revenue. >>

Wednesday, April 11, 2007

Google leads March search queries

Industries seeing a large burst of traffic should thank Google. Not only did Google lead the search-query pack in March, but the search engine is also the leading factor for visits to key industry websites. >>

Wednesday, April 11, 2007

Search spend to increase 25% in 2007

New research indicates a large growth spurt for search engine marketing throughout 2007. More than 25% of companies with annual revenues over $50 million say they plan to increase their search spend by 25% or more this year. >>

Wednesday, April 11, 2007

Yahoo closing click-through-rate gap on Google

While Yahoo’s click-through rates for search ads have risen in recent months, Google’s have fallen, suggesting Panama is paying off. >>

Tuesday, April 10, 2007

"Visits Per Visitor" changes web-rankings

The new visits metric from comScore is beginning to distinguish return visitors from one-time visitors. This, in turn, is changing how long-time online favorites look to the online audience. >>

Tuesday, April 10, 2007

Search function on social networking sites is popular with visitors

Marketers should not underestimate the importance of social sites as a marketing tool as around 4 out of 5 social site visitors use site's search function. >>

Tuesday, April 10, 2007

Yahoo search ad descriptions to be shortened

From June this year, Yahoo will be setting a new cut-off point for the number of characters allowed in its search ad descriptions. Yahoo currently allows an ad entry with a maximum of 190 characters per ad, but this will be more than halved to 70 characters. >>

Tuesday, April 10, 2007

Google, AOL launch new search advertising solution

Advertisers will be able to use Google's advertising system to buy ads targeted specifically to AOL sites such as MapQuest, Moviefone and the AOL.com portal under a program AOL launched on Monday this week. >>

Wednesday, April 04, 2007

Top 10 SEO ranking factors

SEOmoz have just released version two of their Search Engine Ranking Factors Guide. A panel of thirty-six search industry experts contributed to this year’s study in which they voted, and commented, on various ranking factors that make up Google’s ranking algorithm. >>

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