BizReport : Search Marketing

Search Marketing

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Tuesday, April 10, 2007

Yahoo search ad descriptions to be shortened

From June this year, Yahoo will be setting a new cut-off point for the number of characters allowed in its search ad descriptions. Yahoo currently allows an ad entry with a maximum of 190 characters per ad, but this will be more than halved to 70 characters. >>

Tuesday, April 10, 2007

Google, AOL launch new search advertising solution

Advertisers will be able to use Google's advertising system to buy ads targeted specifically to AOL sites such as MapQuest, Moviefone and the AOL.com portal under a program AOL launched on Monday this week. >>

Wednesday, April 04, 2007

Top 10 SEO ranking factors

SEOmoz have just released version two of their Search Engine Ranking Factors Guide. A panel of thirty-six search industry experts contributed to this year’s study in which they voted, and commented, on various ranking factors that make up Google’s ranking algorithm. >>

Wednesday, April 04, 2007

Both Microsoft and Google bid for DoubleClick

Microsoft now has some competition in their bid for online advertising firm DoubleClick. With Google reportedly in the picture, the final cost of the ad server could go through the roof. >>

Tuesday, April 03, 2007

Survey: Merchants to focus on targeting

The E-Tailing Group has released the results of their 6th Annual Merchant Survey. According to the survey, better targeting is the key to improved conversion rates and Return on Investment (ROI). >>

Wednesday, March 28, 2007

Study: Marketers uncomfortable with emerging interative channels

Forrester Research has released new research into marketer's attitudes towards emerging interactive and social channels. >>

Monday, March 26, 2007

Search and Ad platforms uniting at Microsoft

With search dominated by Google, many providers are looking for a solution. Microsoft is uniting search and advertising platforms in an effort to provide consumers and advertisers with a one-stop location, trying to raise their profile in the industry. >>

Thursday, March 22, 2007

Google tests pay-per-action ads

In a sign that a new model may soon be released, search giant Google has released another beta test of their new pay-per-action (PPA) platform. The platform allows advertisers to pay for specific actions by users rather than paying only for click-throughs. >>

Wednesday, March 21, 2007

Local ads allowed on metro mapping site

Local advertisers looking for a new way to interact with users may have found it with a city mapping website. HopStop.com provides maps and walking directions for mass transiters, and now local advertisers can offer coupons and other ads to HopStop visitors. >>

Wednesday, March 21, 2007

Google continues search dominance

Whether it is simply name recognition or a feeling that their search results are better, Google continues it's dominance of search queries. According to the latest information from Nielsen//Netratings, Google accounted for more than 56% of February searches. >>

Tuesday, March 20, 2007

Click fraud a problem for China's top search engine

Reports claim that China’s largest search engine, Baidu, has a serious click fraud problem, and advertisers may take their budgets elsewhere. >>

Tuesday, March 20, 2007

Google, Yahoo control the bulk of online ads

Advertisers may get a little bit more for their money at smaller portals - more control, specifically - but still, most marketers prefer to deal with the large portals. According to a new report from eMarketer, Google, Yahoo, MSN and AOL account for more than 66% of ad dollars in 2007. >>

Monday, March 19, 2007

Brand names outperform non-branded terms for PPC advertising

Brand names as keywords are more effective in paid search advertising than non-branded terms and phrases, says Travelocity's chief marketing officer. >>

Thursday, March 15, 2007

Platform allows publishers to choose ad rates

The rollout of ContextWeb's new "Open PO" ad pricing model is complete and holds a few surprises. Chiefly, the ability of publishers to choose the rates at which their ads are sold online. >>

Wednesday, March 14, 2007

Study: Offline media prompts online search

A new survey finds that the majority of consumers are motivated to search for online products after seeing ads and articles in traditional print media. >>

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