BizReport : Search Marketing

Search Marketing

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Friday, January 26, 2007

The new ad-serving platform, Vindico, offers more control to advertisers

Not to be left behind, Broadband Enterprises is setting up to launch their own ad-serving platform for videos and banners. The new program will compete with other platforms like Atlas, DoubleClick and aQuantive. >>

Friday, January 26, 2007

Ad revenue up 20% for MSN

Growth in display advertising helped push MSN over the $460 million mark in Q4, 2006. Q4 saw an increase of $77 million (20%) from display advertising over Q4 2005. >>

Thursday, January 25, 2007

MySpace Is A Top Search Term

The share of social network marketing was ruled in 2006 by Newscorp.'s MySpace. But, the social networking giant also ruled search queries; a new frontier for the site. >>

Thursday, January 25, 2007

Panama Launch Imminent

On February 5, 2007, Yahoo will launch its long awaited ad search system that it hopes will give its competitors a run for their money. >>

Wednesday, January 24, 2007

WhitePages.com Search Results Get Personal

While searching for a person’s contact details is possible from most search engines, a new people search on WhitePages.com will return far more targeted and relevant results. >>

Tuesday, January 23, 2007

Google Running Ads on Syndicated Music Videos

Watch Britney all day and Korn all night - if you find the right website. Google is expanding its test program of the video ad system to show online syndicated music videos from Sony and BMG music groups. >>

Tuesday, January 23, 2007

Consumers Trade Privacy for Personalization?

The results from the 2006 ChoiceStream Personalization Survey are in, and you may be surprised with the results. According to respondents, 57% of consumers said they were willing to give up some privacy in return for a personalized online experience. >>

Tuesday, January 23, 2007

Search Engines Clean Up

Don’t panic if you see your Yahoo page rank change, Yahoo Search recently underwent an index update. >>

Monday, January 22, 2007

Google, Microsoft Take Aim on Rapid Growth

Trying to anticipate the growth of online advertising, Google and Microsoft say they are building new data centers. The centers will help them deal with the expected boom in online advertising over the next few years. Together, the two online giants are expected to spend about $1 billion. >>

Monday, January 22, 2007

Google, Adscape Media in Buyout Talks

First it was search marketing, then the possibility of an outdoor digital ad network, now it looks as if Google's next foray could be into in-game advertising. >>

Friday, January 19, 2007

MIVA to Consolidate Search Ads

MIVA, a pay-per-click advertising network, is set to begin consolidating search, contextual text and in-line ads under one managing platform. The MIVA Monetization Center (MC) is set up to allow publishers the ability to manage all forms of online advertising in one place. >>

Thursday, January 18, 2007

Microsoft's Targeting Features to Predict Behavior

Microsoft is nearly ready to unveil their new adCenter model, hoping the new capabilities will help gain ground in the war over keywords. On Wednesday they previewed one new feature that boasts the ability to predict behavior, keyword performance and traffic. >>

Thursday, January 18, 2007

Internet Drawing Advertisers from TV & Print

The United States is not the only country pulling away from traditional advertising to new mediums. The countries in Europe are also fast moving to the Internet as the preferred ad medium. >>

Wednesday, January 17, 2007

Small Business Out of Search Ads?

Search advertising is expected to boom in 2007, but small and medium sized businesses may not be able to get in on the action. A new study indicates the bulk of search ads will go to larger companies and brands. >>

Wednesday, January 17, 2007

Software Could Enable Links in Product Placements

Think about it. What if a user could click on a phone, a watch or another accessory while watching streaming video and be taken to a website that sells the product? Would it enhance sales? Almost certainly. Is it possible? It may be soon. >>

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