BizReport : Search Marketing

Search Marketing

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Monday, November 06, 2006

AdBrite Opens Auction Model

Online advertising network AdBrite is introducing a new advertising auction model they say will let advertisers bid on a per-impression basis. Ads can be targeted by keyword, geographic location, demographic and more. >>

Monday, November 06, 2006

Google Advertising in Newspapers

In a different move, it looks like Google will begin advertising in newspapers. The search giant and about 50 newspapers are launching a test program that will place ads that Google cannot find room for online in newspapers. >>

Monday, November 06, 2006

“Lifecycle” Manages Conversions

Rather than focusing on driving a small amount of traffic to boost online revenue, a new ad managing system from SmartSearch is focusing on managing the lifecycle of a campaign by increasing conversions. >>

Friday, November 03, 2006

Online Marketing in Second Place

If you aren’t already marketing on the web you should be. According to a new whitepaper from Omniture, online marketing ranks second as the preferential advertising medium behind only in-person advertising efforts for B2B campaigns. >>

Thursday, November 02, 2006

Ask.com Replacing MSN and Google

Search portal Lycos has asked Ask.com to replace MSN and Google as the organic search and paid listings provider on the portal’s sites. MSN Windows Live had provided all of the natural results while Google provided the paid search results. >>

Thursday, November 02, 2006

Kefta Offers Self-Serve Search

Improved advertising targeting, better landing pages, and other improved marketing elements are the draw behind Kefta’s new self-service personalized ad service platform. The smaller version of Dynamic Targeting is geared for small and medium sized businesses on the web. >>

Wednesday, November 01, 2006

Get More From Keyword Searches

Want to dramatically improve conversion and click through rates for your search advertising campaign? A new study from Advertising.com indicates that optimizing search is all in the keyword – and has some tips on boosting your search campaign return. >>

Monday, October 30, 2006

Branded Sites Beat Portals

Want to get the most from your online buck? A new study from the Online Publishers Association (OPA) indicates that marketers could get the most from their money by targeting branded micro-sites rather than online portals. >>

Friday, October 27, 2006

Marketers Must Convert Researchers to Buyers

New studies out covering the mobile phone and consumer electronics fields indicate that more and more consumers are researching purchases online before they buy in a brick-and-mortar store. Is there a way to convert these researchers into online buyers? >>

Thursday, October 26, 2006

Mobile Market Set To Explode?

A new study from Jupiter Research points to a surge for mobile advertising in the next five years. This, even though the research firm expects users to be resistant to the new medium for the next few years. >>

Wednesday, October 25, 2006

Online Research Boosts Electronics Sales

Want to sell more electronics? Joining in the search marketing craze could help your businesses sales according to new research from the Consumer Electronics Association (CEA). >>

Wednesday, October 25, 2006

Who Uses Mobile - And How

Europeans and Americans use the Internet – especially on mobile phones – differently. But for each segment of the community there is a way for online marketers to make the most of users. >>

Wednesday, October 25, 2006

Today’s Mom Going Online

Only 20% of moms say advertisers do a good job of reaching them. Instead, they turn to other moms for the bulk of their brand buying decisions and other information. But, the demographic has a huge potential to grow, especially for online advertisers. >>

Tuesday, October 24, 2006

Information Leads Local Search

Think more consumers are randomly searching for information from search engines? Not necessarily. Research from comScore indicates that about millions of consumers want specific information from online portals. Information on retailers, store locations and contact information and are letting the fingers do the walking online. >>

Monday, October 23, 2006

GM To Boost Digital Spending

Analysts are saying an advertising change is coming for General Motors. The auto company will begin shifting more advertising dollars into digital in the future, some are saying. >>

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