BizReport : Search Marketing

Search Marketing

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Monday, June 16, 2008

Google vs. Yahoo: Which users spend more?

Everyone with an Internet connection and even some who don't have one know that Google is the most highly trafficked search engine. What many marketers what to know, though, is which search users are the more prolific online shoppers and researchers. According to a recent Hitwise report, that also goes to Google. >>

Friday, June 13, 2008

Kayak.com launches display ad network

Kayak.com has recently added to its advertising options by launching display advertising for the Kayak Publishers Network. >>

Friday, June 13, 2008

Yahoo: Goodbye Microsoft, Hello Google

Yahoo has finally given Microsoft the heave-ho and before the phone had a chance to cool has entered into a partnership with arch rival Google. >>

Thursday, June 12, 2008

IDC: Internet ad revenue to double by 2012

Marketers can expect to spend much more money online in the next five years. This also means consumers will be seeing more online ads, so marketers should get inventive with the process. According to a recent IDC study, online ad revenue will surpass $51 billion by 2012. >>

Wednesday, June 11, 2008

Google expands Trends service

Marketers can now ascertain the relative popularity and seasonality of search terms thanks to an expansion of Google's Trends service. >>

Wednesday, June 11, 2008

Online ousts traditional media from marketing budgets

Online is taking a bigger chunk of the average marketing budget at the expense of some traditional media. Such are the findings of new research from lead generation company Clash Media and E-consultancy. >>

Tuesday, June 10, 2008

I.P. targeting finds expats surfing non-U.K. websites

Expatriates invariably visit websites based in their home countries to catch up on news or shop for favorite brands from “back home”. Global ad network Oridian has created a dedicated ad channel that will enable marketers to target this large audience. >>

Monday, June 09, 2008

Why an online search doesn't mean an online purchase

For years, marketers have thought that if a consumer searched for and found a product they would buy it. New research indicates that an online search doesn't necessarily mean an online or offline purchase. >>

Tuesday, June 03, 2008

Americans yet to book vacations go online

Despite the current economic environment many Americans plan to take a summer vacation, albeit closer to home and using more affordable transport than in previous years. However, many are yet to book their vacations and marketers need to know where to go to target these last-minute consumers. >>

Tuesday, June 03, 2008

Marketers, do you own the conversation?

Social platforms, the Internet and mobile venues are changing when consumers connect with others, how they read and interact with news and why they choose different products. It has many marketers trying new ad platforms to reach those crucial demographics but the wrong advertising could have a negative effect on the consumer - and the brand. >>

Monday, June 02, 2008

IAB hopes to help marketers cut down on buying errors

Buying ads anywhere can be confusing; buying ads on the Internet is perhaps the most confusing ad space, however. Why? Because many marketers don't understand what the different sites and ad networks are really offering. >>

Friday, May 30, 2008

IAB: Internet ad revenue increase 26%

2007 may not have been a banner year for advertisers but it wasn't a loss, either. According to the IAB's recent Internet Advertising Report, online ad revenues in the US reached $21.2 billion in 2007. This is an increase of 26% for the year. >>

Friday, May 23, 2008

Google widens search lead

Google is the only one of the large search engines to have increased its share of market over the last few months, despite a slight drop in searches by Americans, finds comScore. >>

Friday, May 23, 2008

Google plans Image Search display ads

Google plans to place display ads alongside their Image Search results as part of a suite of image-related experiments currently underway. >>

Tuesday, May 13, 2008

Will Yahoo Glue Pages stick?

Yahoo has launched a beta test of its latest search concept called Glue Pages, a more visually attractive presentation of search results. >>

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