BizReport : Search Marketing

Search Marketing

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Monday, April 07, 2008

Search rankings: Aim high says iProspect

The importance of achieving a high search result position continues to increase, according to new study findings from iProspect. >>

Monday, April 07, 2008

Yahoo's AMP to drive online ad revenues

Microsoft has issued Yahoo with an ultimatum - seal the deal in three weeks or risk a hostile takeover. But, could Yahoo have an ace up their sleeve to convince shareholders that Microsoft has undervalued their worth? >>

Monday, April 07, 2008

HealthPricer tightens search process

Comparison search engines are growing more popular with online shoppers every day, but in many cases consumers become frustrated with the generic listings because the product they are searching for isn't necessarily returned in the query results. HealthPricer, a healthcare products comparison search engine, has revamped their search features - and the revamp could benefit marketers as well. >>

Friday, April 04, 2008

MerchantCircle launches "Verified" program

Local search has been a booming category for online marketers for several months but many consumers still have questions about just who is behind those online businesses they click to from a search engine. A new platform from MerchantCircle could help consumers feel more at home with local businesses because it verifies the businesses found through a search query. >>

Thursday, April 03, 2008

Report: Marketers have trust issues with online advertising media

Many marketers just don’t trust online advertising media, causing a large proportion to avoid online marketing altogether. >>

Friday, March 21, 2008

Magnify360 allows on-site behavioral targeting

Targeting consumers based on past behaviors is nothing new. Differentiating between two behaviors from the same consumer is, but that is exactly what is offered through the Magnify360 platform. In most cases behavioral targeting is used only on advertising but the Magnify360 platform targets within marketers' websites. >>

Thursday, March 20, 2008

comScore: Emerging markets key to online growth

In 1996, US users accounted for 66% of the world's Internet population. That is only one of many things that have changed in the past twelve years. According to a recent comScore report, only 22% of the world's online population is now from the US and emerging markets are pushing growth in the digital realm. >>

Wednesday, March 19, 2008

iPhone users make most of mobile web

iPhone users are making sure they get the maximum out of their devices, with a large number browsing the mobile web and watching mobile TV. >>

Tuesday, March 18, 2008

Yahoo, Click Forensics team up to tackle click fraud

Yahoo has become the first search engine to work with a third party click-tracking company to ensure online advertisers are getting what they pay for. >>

Friday, March 14, 2008

Community category added to OPA reporting

A fifth category has been added to the Online Publishers Association’s Internet Activity Index which reflects the importance of social networking websites. >>

Thursday, March 13, 2008

Google announces Ad Manager

Just one day after the completion of the $3.1 billion DoubleClick Inc. acquisition, Google has announced a new, and free, ad serving platform. >>

Thursday, March 13, 2008

68% of Americans feel "disconnect anxiety"

Americans are quickly becoming a nation of always on consumers, making the Internet an even more viable option for a number of marketers. According to a recent study from Solutions Research Group, 27% of Americans feel "acute" anxiety when disconnected from the Internet or their mobiles; 68% feel some level of anxiety. >>

Wednesday, March 12, 2008

Yell.com launches netReach ad network

Britain’s leading directory publisher, Yell.com, will launch its own ad network this month to provide their clients with an expanded web presence. >>

Friday, March 07, 2008

Sponsored links influence online shoppers

The latest results from BIGresearch's Simultaneous Media Survey indicate that paid search may be more beneficial than etailers think. According to the survey about 90% of online shoppers are influenced to buy because of sponsored search links. >>

Thursday, March 06, 2008

CPC for video ads from Advertising.com

Advertising.com announces it is bringing cost-per-click to video advertising with a new product based on their AdLearn technology. >>

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