BizReport : Social Marketing

Social Marketing

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Monday, January 07, 2008

Multicultural marketers embrace social and mobile marketing

A new survey from the Association of National Advertisers has found that, while multicultural marketers lag behind general market counterparts when it comes to the use of websites, search and blogs, they lead the way when it comes to mobile marketing and social networks. >>

Thursday, January 03, 2008

Americans turn to Internet for entertainment

A recent survey found that many Americans watch television shows online and that many also use their mobile phones for entertainment. >>

Wednesday, January 02, 2008

Social marketers may develop deeper bonds with consumers

Social network marketing efforts may fulfill more than the simple buying needs of consumers. According to a recent study from Communispace, social marketers may develop deep bonds with consumers because of the social aspect of their marketing plans. >>

Wednesday, January 02, 2008

eMarketer: Social spending to increase in '08

Don't look for the social marketing trend to lose popularity as we move into 2008. According to a recent eMarketer forecast, social network advertising will increase by about 70% in the New Year. >>

Thursday, December 20, 2007

Pew identifies social networking gender split

Social networks are fuelling the rise in number of teenagers with personal information online, according to research by the Pew Internet & American Life Project. >>

Thursday, December 20, 2007

Online shoppers turn to departmental sites and share their experiences

More shoppers are turning to online venues in 2007 but you may be surprised who is benefiting the most. Department store websites, according to a recent report from online analytics firm Cormetrics, have seen the largest growth year over year. Department store ecommerce sites grew 37% YoY. >>

Thursday, December 20, 2007

Social marketers may benefit from "Sonar" platform

Advertising on blogs is still relatively knew in the online advertising world. Many advertisers and brands have been reluctant to incorporate these platforms because of the lack of control. A new platform from RelevantNoise could change that by giving advertisers more control. >>

Wednesday, December 19, 2007

Social media use to take off

Three-quarters of all broadband users will use social media in 2012, forecasts Strategy Analytics, as user-generated content increasingly competes with professional media. >>

Wednesday, December 19, 2007

Alloy, Zwinky team for teen ad network

Zwinky, an online avatar making hub targeting the teen market, and Alloy Media + Marketing have teamed up to create an online advertising network focused on the teen market. Teen.com launched earlier this month and allows marketers to target teens with display ads. >>

Tuesday, December 18, 2007

WOM absent from communication strategy

The importance of word-of-mouth is being seriously underestimated by many communicators and is often overlooked as a valuable component to a communications strategy, finds an annual survey by Ketchum. >>

Tuesday, December 18, 2007

More socializing for TopShop

In March this year, one of Britain’s largest fashion stores, TopShop, entered the world of social networking with a profile page on MySpace. The success of this move has led the fashion store to explore another big social network. >>

Tuesday, December 18, 2007

eMarketer: Social marketing to surpass $2 billion in '08

One trend that is likely to continue into 2008 is the social marketing trend. According to a recent eMarketer report, social network advertising will nearly double in 2008 to reach more than $2 billion for the year. >>

Sunday, December 16, 2007

Social-networking - approach with caution

The buzz surrounding social-networking, along with the mega-successes of the likes of Facebook, MySpace and Bebo, is hard to ignore, but a new report suggests that businesses take a step back and not get swept along in the crowds clamoring to take advantage of this new channel. >>

Friday, December 14, 2007

Can commercial messages seep deeper into social?

Users of social networking sites may be coming round to the idea of commercialization if the results of a recent American Marketing Association survey are considered. >>

Friday, December 14, 2007

Outsell: Social marketing spend to top $80 million

It appears that social networking isn't just for users any more. According to a new report from Outsell Insights, marketers are pushing more advertising dollars into the social space. >>

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