BizReport : Social Marketing

Social Marketing

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Monday, October 08, 2007

Which marketing methods do consumers trust the most?

A global study by Nielsen comes to the same conclusion as many recent similar studies when it comes to evaluating the most trusted advertising method among Internet users. >>

Monday, October 08, 2007

Facebook now favorite among U.S. college students

Facebook has risen to the top of U.S. college students’ favorites websites, putting the previous favorite, MySpace, down to third place and CollegeHumor down to fifth. >>

Friday, October 05, 2007

Facebook is growing fast in the UK

Users in the UK are increasingly turning to social networking sites according to a recent report from comScore. In August, comScore researchers found that social property Facebook was the fastest growing online destination point for UK users. >>

Tuesday, October 02, 2007

Online consumers turn to user reviews

Many online consumers take notice of user reviews, found a recent study, and their purchasing decisions are becoming increasingly dependent on them. >>

Tuesday, October 02, 2007

Do social networks hurt brand image?

At least one major corporation thinks social marketing efforts could hurt the brand image, and is proceeding with a lot of caution toward social marketing. >>

Monday, October 01, 2007

An anatomy of a passionista

New research from Yahoo and MediaVest suggests that harnessing the power of an online consumer’s passion can prove valuable to Internet marketers. >>

Thursday, September 27, 2007

Bud.tv flat but it won't be scrapped

Bud.tv is barely treading water with visitor numbers dwindling, but Anheuser-Busch doesn't intend giving up on its online video site just yet. >>

Tuesday, September 25, 2007

Facebook takes top spot in the U.K.

Facebook has risen from the U.K.’s third most popular social networking site in June, 2007, to take the top spot in August, according to Nielsen//NetRatings. >>

Monday, September 24, 2007

Influence of Internet on movie-goers

In June this year, Google and Nielsen joined forces to study the impact of the Internet on the movie-going public's decision making in the U.S. >>

Friday, September 21, 2007

Teens who visit MySpace and Facebook return more often

The most recent report from online metrics firm Nielsen//Netratings indicates that marketers may have more luck targeting users who visit more than one social networking hub. >>

Thursday, September 20, 2007

Google gets gadgets

Google is to provide advertisers and agencies with a more dynamic and imaginative way to interact with consumers. >>

Wednesday, September 19, 2007

Social networkers fake profile information

In light of recent moves toward enabling advertisers to target social networkers using personal information found in their profiles, a new survey questioning the authenticity of those profiles makes interesting reading. >>

Wednesday, September 19, 2007

GoFresh to launch new mobile ad platform

The world's first mobile - social advertising network is set to be launched in just a few days by GoFresh's itsmy.com mobile network. The platform offers advertisers the ability to target several different types of ads to mobile consumers. >>

Wednesday, September 19, 2007

Online retailers spruce up their websites

Online retailers are reacting to increasing discrimination toward website functionality and customer service by giving their online presence a major facelift. >>

Tuesday, September 18, 2007

MySpace profiles analyzed for ad targeting

Is it MySpace or TheirSpace? This may well be the question on many MySpace users’ keyboards as the social networking giant discloses plans for highly targeted ads in member profiles. >>

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