BizReport : Social Marketing

Social Marketing

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Monday, September 22, 2008

Half of online travel consumers turn to web 2.0

No longer do online travel consumers turn solely to glossy websites, image galleries and magazine itineraries. These days, more and more travelers are turning to web 2.0 travel community-based destinations. >>

Monday, September 22, 2008

Catch Millennial eyes with electronic coupons

To get your printed coupon in front of a Millennial is hard work, to make them cut it out and use it is almost impossible. Why? Because the majority of Millennials get their information, and therefore marketing messages, online or via their mobile phones. >>

Friday, September 19, 2008

BuzzLogic invites conversation into ad network

Blogs may be the step-children of pure content sites, but advertisers are still willing to take a chance on blog advertising - as long as the blog in question touts a high level of influence. Enter BuzzLogic's new platform which places influential blogs directly in the paths of marketers. >>

Thursday, September 18, 2008

Millennials - Marketing to a new generation

Typically aged between 7 and 26, Millennials are a truly digital generation. They are, perhaps, the most technically literate generation to date and one that barely knows a world without email, texting and the Internet. So, how should marketers approach this new generation? >>

Wednesday, September 17, 2008

Study: Gen X/Y mothers use Internet differently

Online behavioral differences between Gen Y and Gen X mothers have been revealed in a recent study conducted by The Parenting Group and NewMediaMetrics. >>

Monday, September 15, 2008

Twitter as a marketing tool?

Can Twitter really be used by marketers? At first glance the mega-chatroom environment can be off-putting and the original branding of “what are you doing now?” somewhat pointless. However, marketers from across the spectrum are twittering to great effect. How? >>

Wednesday, September 10, 2008

SplashCast, Clearspring partner for social ad platform

Clearspring Tecnologies, a widget distribution and monetization service, and SplashCast, a company which connects advertisers with social outlets, have partnered to connect brands with social networks. >>

Tuesday, September 09, 2008

Social media use hampered by fear, apathy

Many companies know the benefits associated with the use of social media, but many aren’t ready to put their money where their mouth is, citing fear and apathy as key barriers to its use. >>

Tuesday, September 09, 2008

British bosses ban "social notworking"

Social networking may well be a popular online activity, but “not on our time” say European bosses who are beginning to impose bans on the productivity-sapping sites. >>

Tuesday, September 09, 2008

How to get the most from your blog

If you've begun a company blog to keep consumers and business associates up to date on the latest news about your products, you aren't alone. But, are you getting the most from your blog? Chance are, your blog could stand a little rejuvenation so that it becomes a must read instead of a place to waste a few minutes between meetings. >>

Monday, September 08, 2008

Report: New media is eroding email's effectiveness

Your email plans may need to be adjusted. According to a recent report from JupiterResearch, social networking, texting and mobile phones are eroding the effectiveness of the traditional email campaign. The report finds that 22% of consumers using email find social networking sites more useful then email. >>

Monday, September 08, 2008

Online communities must have influencers

So, you've begun - or are thinking of beginning - an online community surrounding your brand. Good decision. Now, before launching that community make sure influencer programs are in place to assist other community members. According to a recent report companies with influencer programs have a higher rate of loyalty. >>

Thursday, September 04, 2008

Online social networking? What's that?

Do you know what online social networking is? Of course you do. But did you realize that over half of adults across the globe haven’t a clue what it is? New statistics from Synovate tell a different story surrounding the hype about the future and uptake of online social networking. >>

Tuesday, August 26, 2008

Interpublic backs SocialVibe to link social nets with brand

Think the social realm is too large to harness for your brand? Consider a new offering from SocialVibe which allows social network users to endorse different brands. SocialVibe has partnered with Interpublic's Emerging Media Lab for the platform. >>

Monday, August 25, 2008

Are you getting the most from product reviews?

Product reviews are an increasingly important form of online advertising. From manufacturers offering product reviews to actual peer-to-peer review websites, consumers are talking about what they like and dislike about products. If you've launched product reviews on your ecommerce or manufacturing site, good for you. But, are you getting the most from those reviews? >>

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