BizReport : Social Marketing

Social Marketing

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Thursday, June 19, 2008

Reports: Summer is a great time for social marketing

School is out. Kids have time to go online - and so do adults. According to two recent reports, summer just might be the best time to enter the social network marketplace. >>

Wednesday, June 18, 2008

Forrester: All social nets are not created equally

When it comes to social marketing, advertisers need to do a little more research. Sure there are any number of consumer-based social nets, all of which are increasing their unique user-base each month; there are also more of these networks appearing each day. But the fact that a social network is popular with consumers or touts their new capabilities, it doesn't automatically indicate it will be good for business. >>

Tuesday, June 10, 2008

Here come the Hyperconnected

If you're an American or Chinese male working in I.T. or banking, are aged under 35 and reading this on your iPhone you're probably part of a growing segment of society that use numerous communications channels to the max. >>

Friday, June 06, 2008

Sometrics launches social ad platform

Advertising on social networks may become much simpler with a new offering from Sometrics. Their new ad-serving platform is specifically targeted to social marketers and social consumers. >>

Tuesday, June 03, 2008

Americans yet to book vacations go online

Despite the current economic environment many Americans plan to take a summer vacation, albeit closer to home and using more affordable transport than in previous years. However, many are yet to book their vacations and marketers need to know where to go to target these last-minute consumers. >>

Tuesday, June 03, 2008

Poll: Consumers aren't connecting with social ads

Though consumers are connecting to social networks in record numbers, the ads in those spaces aren't connecting with them. According to a recent poll from Prospectiv, upwards of 90% of consumers say the ads on social networks aren't "speaking" to them. What can a marketer do to change that trend? >>

Tuesday, June 03, 2008

Marketers, do you own the conversation?

Social platforms, the Internet and mobile venues are changing when consumers connect with others, how they read and interact with news and why they choose different products. It has many marketers trying new ad platforms to reach those crucial demographics but the wrong advertising could have a negative effect on the consumer - and the brand. >>

Monday, June 02, 2008

Can you cross the mobile social demographic divide?

Though more consumers are logging on to the mobile web and many social networks are popping up, it appears that consumers aren't logging on in such high numbers. According to a recent report from Local Mobile Search, a division of Opus Research, only about 6% of US consumers have logged on to a mobile social network. >>

Monday, June 02, 2008

IAB hopes to help marketers cut down on buying errors

Buying ads anywhere can be confusing; buying ads on the Internet is perhaps the most confusing ad space, however. Why? Because many marketers don't understand what the different sites and ad networks are really offering. >>

Friday, May 30, 2008

PriceUniverse.com: Future of price comparison

A new website lets consumers decide the price they are prepared to pay for a product while helping online retailers to realize increased sales. >>

Thursday, May 29, 2008

Site bounces, shopping cart abandonments rise

More consumers abandoned shopping carts and clicked off e-commerce sites after just one click during the first quarter of this year than the same period a year ago, according to MarketLive’s recent Performance Index. >>

Thursday, May 29, 2008

itsmy.com gains traction worldwide

If you're thinking of entering the mobile space, mobile social network itsmy.com could be a good place to begin. According to the recent Opera Software Mobile Web report, itsmy.com is in the top 10 most visited mobile spaces. >>

Wednesday, May 28, 2008

Massive global expansion expected for online video

Online video is already attracting ad dollars, but some advertisers continue to believe that it’s a passing fad. However, a new forecast by ABI Research shows that online video is set to experience massive global expansion over the next few years. >>

Wednesday, May 28, 2008

In-Stat: Millenials are socially mobile

Mobile-social marketers take note: according to a recent In-Stat report, the millenial generation is increasingly mobile. The report indicates that millenials are increasingly logging on to mobile social platforms. >>

Tuesday, May 27, 2008

Charities lackadaisical online

Research carried out by British firms nfpSynergy and MissionFish has found that U.K. charities aren’t keeping up with 21st century donors. >>

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