Trends & Ideas

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Friday, March 19, 2010

X+1 smart-tags content, websites

Need more bang from your advertising content buck? Forget about paying bloggers or badly thought-out advertorial copy. A new offering from x+1 gives marketers the ability to tag website content making the Internet a virtual company website filled with product information, tools and offers. >>

Friday, March 19, 2010

Teens turn to tech to solve personal issues

The Internet is a virtual agony aunt, according to a new survey of British youths which found that the vast majority of teens log on for advice and support instead of turning to their parents. >>

Friday, March 19, 2010

New tool helps etailers navigate online marketplaces

How many etailers do you know who've built and quickly abandoned an eBay, Amazon or Etsy store? Too many to count? As an entrepreneur you've probably met even more of these failed etailers, but the problem probably wasn't lack of trying. It was likely lack of understanding how the storefront and consumer base work. A new tool from Channel Intelligence could help etailers better navigate and earn in virtual marketplaces through better performance. >>

Thursday, March 18, 2010

Retrevo: Social media an obsession for some

It seems that those engaged with social media just can't keep their minds on everyday life if they feel there's a message that needs their attention. Bizarrely, some are even prepared to stop during an intimate moment to answer the call of social. >>

Thursday, March 18, 2010

Keyword Competitor offers daily keyword updates

Have you ever wondered how the keywords used by your competitors are doing? Wonder no more, thanks to the Keyword Competitor. The platform gives PPC marketers the ability to see what keywords competitors are using and how those keywords stack up against campaigns. The information is offered in real time, giving keyword advertisers a true glimpse of what consumers are and are not responding to. >>

Thursday, March 18, 2010

Avast identifies malvertising strain

And, from the I-Didn't-Want-To-Hear-This section: there is a new malvertising strain which can infect consumer computers even if they don't click the infected link. Avast Antivirus identified the 'JS:Prontexti' malware straing this week; the virus is infecting display ads served by publishers and ad services including Google, Yahoo and Fox. >>

Thursday, March 18, 2010

Twitter pushing upstream news content - just barely

Another reason for publishers to set up social media accounts: social networks are pushing more and more traffic upstream to news and content hubs. A new report from Hitwise analyst Heather Hopkins points out that Twitter's upstream traffic to news/content hubs has increased by more than 50% over the last year. >>

Wednesday, March 17, 2010

Gen Y to lead shopping recovery

Don't rely on the Boomers to spend us out of the latest recession. While they may have led the way after the previous two, it's now Generation X's and Y's turn, according to new research. >>

Wednesday, March 17, 2010

comScore, VideoEgg: Online video lifts brand

Video can no longer be ignored - by consumers or marketers. That is the takeaway from a new joint study, releasing today. Video ad network VideoEgg and metrics firm comScore partnered for a close look into online video. The results of their joint study point to one thing: rich media, especially video, lift brand recognition and recall as well as engagement figures. For marketers the takeaway is clear: video can help overcome even a sagging economy. >>

Wednesday, March 17, 2010

Analog Analytics offers hyper-local options for advertisers

There is a new option for local online publishers: local coupons, gift certificates and deal options targeted to the local readership. The platform from Analog Analytics gives publishers and marketers the ability to connect on a local level with consumers to increase click throughs and engagement. >>

Wednesday, March 17, 2010

In-Text ads push Vibrant Media growth

Despite the tight economic times worldwide contextual ad firm Vibrant Media is posting record growth numbers, and that growth is thanks to in-text advertising. You know, those little pop-up, hyper-linked ads? Consumers are beginning to click those ads as a way to navigate the World Wide Web, and Vibrant is banking on the trend continuing. >>

Tuesday, March 16, 2010

StrongMail moves into social with new release

A new offering from Strongmail could make it simpler for social marketers to connect with influencers. This month the online marketing hub released its Social Studio application which gives marketers the ability to connect with social consumers through the email marketplace. >>

Tuesday, March 16, 2010

Mobile consumers show high social tendencies

Over the last year, the number of mobile social networkers have grown by triple digits. According to a recent comScore report mobile visits to Facebook and Twitter, the two largest social networks, have grown by more than 100% (access to Facebook) and nearly 350% (Twitter access) respectively. Access by smartphones alone have increased by more than 30%. >>

Monday, March 15, 2010

Smartphone users loyal to brand

New research from Crowd Science shows that smartphone users, specifically Android and iPhone consumers, are loyal to their brand of choice. But that leaves a large consumer base which could be swayed one way or the other - good news for marketers. >>

Monday, March 15, 2010

CMO Council: Loyalty programs fail because they don't connect

Is your marketing message, specifically your marketing message for loyalty program members, precise? If not, you're likely confusing, annoying or alienating loyalty club members. Which may cause them to drop the program or - worse - stop shopping with you altogether. That according to a recent report from the CMO Council. >>

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