Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
Trends & Ideas
< previous | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 | next >
Friday, July 25, 2008
NeoEdge Networks intro's makegoods to online advertising
Another online network has turned to guaranteeing results to attract new business. Last month BzzAgent guaranteed impact with their word-of-mouth strategies, now ad network NeoEdge is guaranteeing ad performance. >>
Friday, July 25, 2008
Should you rethink your gaming mindset?
Marketers are quickly jumping on the gaming bandwagon but if you aren't careful, you could be missing the boat - even if you're placing ads in-game. Why? Because according to experts at the OMMA Gaming session, gamers aren't who you think they are. >>
Thursday, July 24, 2008
What's the difference between Gen X and Gen Y?
The differences between Gen X and Gen Y’s use of digital technology have been made a little clearer, thanks to a recently released report from Forrester Research. The new insights should help marketers play the advertising generation game. >>
Thursday, July 24, 2008
Study: Teens buy online but prefer reality to the virtual world
Virtual worlds may be garnering a lot of headlines across the US, but according to at least one report, these headlines may be a bit premature - at least for the teen segment. According to a new report from OTX and The Intelligence Group, teens actually prefer real world interaction to the virtual worlds offered online. >>
Wednesday, July 23, 2008
Downloads killing the video store?
For how much longer will video stores be a feature in the mall? Not long if a recent CinemaNow survey is to be believed. >>
Wednesday, July 23, 2008
Google Aotearoa launched
Here in New Zealand we’re celebrating Te Wiki o te Reo Māori 2008. To mark the event, Google has launched a version of their search homepage in the language of New Zealand’s indigenous people. >>
Wednesday, July 23, 2008
Nielsen: Offline retailers must have an online strategy
Even local businesses need to invest some of their marketing budgets on a solid website, an online advertising campaign and a little bit of content production. That, according to a new report from Nielsen Online. The metrics firm reports that online strategies are linked closely to offline retail dollars. >>
Wednesday, July 23, 2008
How widgets can increase content, ad revenue
Widgets, new just a year ago, are now becoming old hat to online marketers, but content providers still haven’t used the modules to the maximum of potential. Consumers continue to download widgets to their social spaces but they are also placing widgets on their desktops to receive news and sports headlines, weather information and even entertainment information. >>
Tuesday, July 22, 2008
Enter the gaming grandmothers
American gamers are getting older and more women are participating, skewing the stereotypical teen image. New data from the Entertainment Software Association found that even your grandmother may be enjoying a second life. >>
Tuesday, July 22, 2008
ValueClick adds predictive behavioral targeting tool
A new targeting tool is set for release from ValueClick. The tool is a predictive behavioral targeting tool which provides marketers with anonymous consumer behavior and then predicts future behaviors based on the past information. >>
Monday, July 21, 2008
Coupons: Paper used more than pixels
Coupons are currently popular with households of all types across the U.S. in an economy where consumers are feeling the pinch. Many are turning to the Internet for discounts, but while coupon-clicking is more popular today than ever before, paper remains more popular than pixels. >>
Friday, July 18, 2008
Search popular destination for wealthy consumers
Wealthy consumers are increasingly turning to the Internet to find the goods and services they need, but some marketers are still missing out. That is because they may be advertising in the wrong places. According to a recent report from The Luxury Institute, wealthy consumers are likely to turn to search engines first when looking for a product. >>
Thursday, July 17, 2008
Online ads begin to show recessionistic numbers
Until the last couple of months, online ad spending seemed to be the only advertising spending that was remaining at a steady pace. This is true no longer. According to a new report by PubMatic, online advertising spending is beginning to decline just like advertising spending has been declining offline. >>
Wednesday, July 16, 2008
Airlines turn to ads to pay fuel bills
Everywhere you look on an aircraft - including the covered passageway to the entrance, the toilet and even the overhead lockers - there's an advert. Just when you thought the airlines couldn't squeeze another one in, they do. But where? >>
Wednesday, July 16, 2008
M&A Report: Social trumps Mobile for advertisers
Advertisers are always looking for a solution to the dreaded ROI problem and this usually means marketers are among the first to jump onto new platforms. This seems to have been a mistake according to a recent report from Petsky Prunier. >>
< previous | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 | next >
Latest Headlines
- Consumers find ads in long-form online video 'reasonable'
- NeoEdge Networks intro's makegoods to online advertising
- Report: Mobile maps draw in users
- Should you rethink your gaming mindset?
- AdBrite opens to behavioral targeting
- 1 in 5 shop online in the U.K.
- Intrusive ads (still) annoy consumers
- What's the difference between Gen X and Gen Y?
Featured White Papers:

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:

Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>

Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.