BizReport : Trends & Ideas

Trends & Ideas

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Tuesday, July 01, 2008

ZenithOptimedia decreases 2008 ad spend forecasts again

ZenithOptimedia has downgraded its 2008 ad growth forecasts for some countries, but overall global ad spending continues to rise, especially online. >>

Monday, June 30, 2008

Online ad spend growing at "phenomenal rate"

Ten percent of all advertising spending across all media will be on online ads according to recent forecasts released by IDC. >>

Monday, June 30, 2008

Online video a hit with car buyers

With sales of new cars slowing down across the U.S. there is still a glimmer of hope for the automobile sector in the form of online video. >>

Monday, June 30, 2008

Cashback website receives record number of visitors

A British website dedicated to providing consumers with guaranteed maximum cashback offers on Internet purchases has seen a record increase in business over the last six months. >>

Monday, June 30, 2008

NetPop: Consumers go online for entertainment news

Pop culture is a crazy, revenue driving machine but did you know that those addicted to pop culture turn to the Internet first for their entertainment news? According to a new report from NetPop, 36% of time spent with entertainment is spent via computer. >>

Monday, June 30, 2008

Adify launches segmentation service

Finding the right vertical advertising network is a tough sell for most marketers. Finding the right vertical ad network and being assured of what ad space is still available is even tougher. Enter a new solution from Adify while segments the vertical ad space so marketers know what is available from publishers and websites at a moment's notice. >>

Friday, June 27, 2008

First luxury brand runs MySpace ad campaign

The renowned French jeweler and watchmaker Cartier has become the first luxury brand to launch an ad campaign on social network MySpace. How does MySpace merit being host to such high-class 'bling'? >>

Friday, June 27, 2008

YouTube remains top online video website

The site that has become synonymous with online video, YouTube, remains the number one destination according to recent figures released by Hitwise. >>

Friday, June 27, 2008

Peer39 launches semantic ad platform

Search marketers looking for a little more punch in their campaigns may want to check a new start-up called Peer39. The company is launching a semantic advertising platform said to match content meaning within search terms. >>

Thursday, June 26, 2008

Offline WOM more effective than online buzz

A new study released this week found that offline word of mouth is much more credible and positive than online word of mouth. >>

Thursday, June 26, 2008

Report: Boomers may take social networks from kids

Move over, kids, your grandparents may be taking up more of your computer time. According to a recent report from USC's Annenberg School for Communication and the AARP American consumers over the age of 50 are turning to social networks and other Web 2.0 platforms in huge numbers. >>

Thursday, June 26, 2008

Kelsey Group: Local Online Video Ad Revenues To Reach $1.5 Billion

Local advertisers are going to be increasing their use of video in the coming years. According to a new forecast from The Kelsey Group, local online video advertising revenues will reach $1.5 billion by 2012. To give that number some reference in 2007 local online video advertisers spent just under $11 million. >>

Wednesday, June 25, 2008

Consumers rely heavily on review/evaluation sites

According to the findings of a recent survey by Opinion Research Corporation, search engines are still the preferred tool for researching products and services online. However, product reviews and evaluations pack more purchase decision punch. >>

Wednesday, June 25, 2008

Google launches Ad Planner beta

Google has announced a research and media planning tool to make buying online display ads less challenging for media buyers. >>

Wednesday, June 25, 2008

Break Media: Men are prime candidates for video

Marketers may want to concentrate a bit more on targeting men with their video campaigns. Break Media has reported that men aged 18 - 34 are watching more video (television, movies, clips and UGC) online than offline. >>

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