BizReport : Trends & Ideas

Trends & Ideas

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Wednesday, June 04, 2008

IAB-Europe: Online European ad spend up 40%

More European advertisers are turning to the Internet to reach the consumer base. That, according to the recent Internet advertising report from the Interactive Advertising Bureau-Europe. According to the report, in 2007 online advertising increased by 40% to reach 11.2 billion Euros. >>

Wednesday, June 04, 2008

Does your landing page take too long to load?

If you answered either "Yes" or "I don't know" to that question, take a look at AlertSite's new offering. The platform allows marketers and online publishers to gauge how long it takes a landing page to load. >>

Tuesday, June 03, 2008

Brandcaster: Bringing coupons into the 21st century

Coupons are being brought to the Internet masses with a new online distribution network that aims to improve the performance, and accessibility, of these increasingly paperless marketing devices. >>

Tuesday, June 03, 2008

Marketers, do you own the conversation?

Social platforms, the Internet and mobile venues are changing when consumers connect with others, how they read and interact with news and why they choose different products. It has many marketers trying new ad platforms to reach those crucial demographics but the wrong advertising could have a negative effect on the consumer - and the brand. >>

Monday, June 02, 2008

Can you cross the mobile social demographic divide?

Though more consumers are logging on to the mobile web and many social networks are popping up, it appears that consumers aren't logging on in such high numbers. According to a recent report from Local Mobile Search, a division of Opus Research, only about 6% of US consumers have logged on to a mobile social network. >>

Monday, June 02, 2008

IAB hopes to help marketers cut down on buying errors

Buying ads anywhere can be confusing; buying ads on the Internet is perhaps the most confusing ad space, however. Why? Because many marketers don't understand what the different sites and ad networks are really offering. >>

Monday, June 02, 2008

How value-added mobile can increase revenue

With more Americans conducting business from their cars, from home, at client locations or in airports, there is a great demand for value-added mobile products. This is also an opportunity for added revenue for marketers who are in the mobile marketplace. One property which could enhance your mobile offerings is from LiquidSpace. >>

Friday, May 30, 2008

IAB: Internet ad revenue increase 26%

2007 may not have been a banner year for advertisers but it wasn't a loss, either. According to the IAB's recent Internet Advertising Report, online ad revenues in the US reached $21.2 billion in 2007. This is an increase of 26% for the year. >>

Friday, May 30, 2008

Report: How local websites are making money

Local websites are becoming more and more popular with consumers; local media websites are even more popular. According to a recent report from Borrell Associates, local media websites earned just under $9 billion in 2007. >>

Friday, May 30, 2008

BIGresearch: Minorities use more new media

In the US, minorities are leading the way to new media. According to BIGresearch's recent Simultaneous Media Survey, African Americans, Hispanics and Asians are using more new media; they also use new media differently than their Caucasian counterparts. >>

Thursday, May 29, 2008

itsmy.com gains traction worldwide

If you're thinking of entering the mobile space, mobile social network itsmy.com could be a good place to begin. According to the recent Opera Software Mobile Web report, itsmy.com is in the top 10 most visited mobile spaces. >>

Wednesday, May 28, 2008

Massive global expansion expected for online video

Online video is already attracting ad dollars, but some advertisers continue to believe that it’s a passing fad. However, a new forecast by ABI Research shows that online video is set to experience massive global expansion over the next few years. >>

Wednesday, May 28, 2008

Web browsing on smartphones increases

Can consumers using smartphones find, view and purchase from your website? If not, then perhaps data recently released by M:Metrics will persuade you to make this so. >>

Wednesday, May 28, 2008

Are ecommerce marketers taking full advantage of metrics?

According to one report, the answer to that question is a resounding no. A recent report from Marketing Sherpa indicates that ecommerce marketers are not taking full advantage of tools that would give them a clearer picture of their target consumers. By not taking advantage of that information marketers are doing their business a disservice. >>

Tuesday, May 27, 2008

Top executives turning to Internet

An in-depth study of America’s business elite has revealed they are increasingly turning to the Internet for news and information, especially on blogs and in podcasts or video. >>

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