BizReport : Trends & Ideas

Trends & Ideas

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Tuesday, March 18, 2008

Marchex: Local Online Ads Continue to Rise

Look for more of the same in 2008. That, according to a new report from local online advertising solution Marchex, which predicts that local online advertising will continue to rise, national advertisers will move into local advertising and that advertisers will increase their use of geographical targeting. >>

Monday, March 17, 2008

1 in 3 videos viewed on YouTube

YouTube continues to hold on to the top spot for American video downloads. According to the latest information from comScore, YouTube accounted for 1 in 3 video downloads in the US during January. >>

Friday, March 14, 2008

Coupons: From clipping to clicking

A new service launched today by AOL could signal the end of coupon clipping and the beginning of coupon clicking. >>

Friday, March 14, 2008

Younger news readers don't read newspapers

The generation gap for newspapers continues to grow, and that is not good news for marketers focused on print publications. According to a recent comScore report, younger news readers are not getting their news fixes from newspapers. They are reading news online. >>

Friday, March 14, 2008

Mobile video ads to be served on The Weather Channel

The Weather Channel (TWC) is adding two new advertising sources for online marketers. First, video ads are being added to their mobile offerings for the coming year; then a new ad placement offering is available for local advertisers. According to TWC these placements should result in higher ROI for mobile marketers. >>

Friday, March 14, 2008

AOL/Bebo buy could create second-largest social platform

In a move that should help them secure a bigger slice of the social networking world, AOL has entered into an agreement to purchase social platform Bebo. The social platform boasts 40 million unique users worldwide; once joined with AOL's AIM and ICQ systems AOL that number will grow to 80 million uniques. >>

Thursday, March 13, 2008

Online auto insurance policy sales up

More consumers than ever are researching and purchasing their auto insurance online, according to a recent report from comScore. >>

Thursday, March 13, 2008

ANA: Marketers need to concentrate integration efforts

With so many advertising opportunities - print, radio, television, online, mobile, online video, search and the list goes on - many marketers are becoming well-versed in cross-channel campaigns. Integrating their marketing messages so that only one message is hear is crucial for advertisers but according to the Association of National Advertisers (ANA), more integration efforts need to be made. >>

Thursday, March 13, 2008

68% of Americans feel "disconnect anxiety"

Americans are quickly becoming a nation of always on consumers, making the Internet an even more viable option for a number of marketers. According to a recent study from Solutions Research Group, 27% of Americans feel "acute" anxiety when disconnected from the Internet or their mobiles; 68% feel some level of anxiety. >>

Wednesday, March 12, 2008

Increase payment methods, increase sales

More and more Americans are opting to use alternative payment methods online, according to a recent survey by Forrester Research, and retailers should be aware that implementing multiple payment methods could increase sales. >>

Wednesday, March 12, 2008

Large grocer signs on for mobile coupons

Packaged goods companies are beginning to adopt a more proactive stance to the mobile realm. With the help of CellFire, a mobile coupon company, many CPG brands including General Mills and Kimberly-Clark are testing a system which will deliver coupons to Kroger consumers via their mobiles. >>

Wednesday, March 12, 2008

Marketers cannot only target kids through television

Forget about catching a kid's attention with Saturday morning cartoons or after-school sit-coms. Today's marketers needs to do more because today's kids are superior multi-taskers and can often be found watching television, surfing the Internet and chatting on their mobiles at the same time. >>

Tuesday, March 11, 2008

Does online ageism exist?

Is web content aimed at all ages or is it being targeted mainly toward younger users? Recent data from Burst Media has the answer. >>

Tuesday, March 11, 2008

Digital magazine readers pay ads more attention

Consumers pay more attention to ads in digital magazines than they do their print counterparts, according to recent research, and most are very or extremely happy with their digital magazine experiences. >>

Tuesday, March 11, 2008

comScore: Bloggers consume high rates of online information

Here is one more reason to target bloggers or to advertise on highly trafficked blogs: turns out bloggers don't just provide content. They consume it. According to a recent comScore study, bloggers are heavy consumers of news and entertainment content. >>

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