BizReport : Trends & Ideas

Trends & Ideas

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Friday, October 03, 2008

Are your video ads hot or not?

To find the most popular part of a book you simply let it fall open and it will part on the most-read page. But what can you do to discover which part of your online video or video ad is being watched again and again? By using the new YouTube Insight service, Hot Spots. >>

Friday, October 03, 2008

AdReaction Survey: Over content ads are acceptable

The last thing a marketer wants to do is intrude on a user's engagement with a content, social or gaming site. That could be brand suicide. According to the recent Dynamic Logic AdReaction 5 Study, over content ads aren't seen as intrusive to the user when done correctly. >>

Friday, October 03, 2008

Nokia allows ad targeting for 10 specific cities

If you think local advertising on mobiles is still a year or so away, think again. Nokia has launched a new metro targeting application which allows marketers to target ads specifically to 10 major cities in the United States. >>

Friday, October 03, 2008

How to increase the return on CSE spending

Consumer shopping engines (CSE) are becoming much more integral to ecommerce but many etailers are still unsure how to ensure the best return on their spending. While nothing beats the tried and true "try it and adjust" philosophy, here are two ways to increase the ROI of CSE spending from the start. >>

Thursday, October 02, 2008

Canadians keen to download coupons

Canadians are very interested in downloading coupons from the Internet, but a lack of retailers offering this option and the reluctance of some bricks-and-mortar stores to accept self-printed coupons, is holding back the practice. >>

Thursday, October 02, 2008

Report: Affiliate marketers may use adware deceptively

Are your affiliates really doing their job? According to a recent report from Ben Edelman, an adware researcher and Harvard Assistant Professor, they may not be. Ben found that some affiliate marketers are deceptively using adware to take credit for sales they aren't responsible for. >>

Thursday, October 02, 2008

Two ways to let email boost recession profits

The sky may not exactly be falling, but the economy keeps getting tighter. This week in the US the House of Representatives couldn't pass a bailout bill to help struggling economic firms, which sent the stock market into a bit of a tailspin. With no end to this struggling economy in sight, is there a way to recession proof your next ad campaign? >>

Thursday, October 02, 2008

Study: Local targeting is key

It isn't just local businesses who want to target local traffic. According to a newly released report from Sterling Market Intelligence and Marchex, national brands are interested in local targeting but the infrastructure to do so doesn't seem to be in place. The study found that about 40% of the national advertisers surveyed were interested in local targeting but most are simply unsure how to implement the metrics they can find about local advertising. >>

Wednesday, October 01, 2008

Forbes.com guarantees audience reach and frequency

Forbes.com is building on its 'Brand Increase Guarantee' by introducing a new ad program, 'Total Guarantee', that guarantees marketers a combination of reach, average frequency and ad effectiveness. >>

Wednesday, October 01, 2008

How to turn a forum into a social media hub

Most marketers know the power of an online forum. Forums can answer consumer questions, share tips and tricks and give the consumer a greater loyalty to the brand. But, can a simple forum be easily tweaked to form a social media outlet that will appeal to even more users? >>

Wednesday, October 01, 2008

Is On Networks increased syndication deal good for marketers?

This week, On Networks announced that their digital AllScreen Syndication Networks is able to syndicate any television show and accompanying ad to viewers in the US and Europe. With more than 100 million viewers in their network it sounds like a good idea for marketers, right? >>

Tuesday, September 30, 2008

U.S. online video audience doubles

The number of consumers in the U.S. that watch video content online has doubled over the last 12 months, a new report has found, with growing numbers of younger viewers turning to the Internet for movies and television shows. >>

Tuesday, September 30, 2008

How to boost your next online campaign response

Consumers are a fickle bunch; this is true in the online and offline world. But, there are a few tricks you can use in your next online campaign to help boost response rates - thereby boosting campaign ROI. MarketingSherpa found in a recent study that there are three near-sure-fire ways to improve campaign response. >>

Tuesday, September 30, 2008

ClipBlast, Clearspring partner to distribute widgets

Widgets are becoming more and more mainstream as more consumers add the content tables to their social profiles and more advertisers begin to delve into the area. Now video search engine ClipBlast has partnered with widget network Clearspring to distribute widgets. >>

Tuesday, September 30, 2008

FrameMedia adds ads, news to photo loops

You've probably seen by now the digital photo frames that friends and family are adding to their computers. FrameMedia is adding a little something extra to those loops and marketers should pay close attention. FrameMedia is one arm of Interpublic's Initiative; they are adding content and ads to the picture loops. >>

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