BizReport : Trends & Ideas

Trends & Ideas

< previous | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 | next >

Thursday, February 28, 2008

DoubleClick brings HD to video ads

Advertisers can now create and deliver rich media video ads in high definition to further captivate audiences, thanks to DoubleClick’s latest feature. >>

Thursday, February 28, 2008

Video: Ten truths Google used to conquer the internet

Google developed ten key truths about the internet and the way businesses would view it. These realisations were central to the company’s meteoric rise and conquering of the internet, transforming it to the internet we know today. In these two shows, you'll find out what these ten truths are. >>

Thursday, February 28, 2008

Hearst taps Yahoo! Buzz for content distribution

Content publishers can chalk up a coup for Yahoo. Hearst Magazines Digital Media have tapped into Yahoo! Buzz, a content distribution hub, to serve up their magazine content to users on the web. The Buzz platform allows users to choose what content is the most buzzworthy. >>

Thursday, February 28, 2008

Hitflip, Oridian form ad swap

A new partnership between Hitflip, the largest DVD and CD exchange in Europe, and Oridian, an international advertising network, could serve up millions of ads to an in-market consumer group. The partnership could drive more traffic to publishers and media the world over. >>

Wednesday, February 27, 2008

CitySearch, Marchex enter content, advertising partnership

A new content and advertising partnership between IAC's CitySearch and Marchex, a local online ad company, could open up new consumers to both platform. The partnership will distribute CitySearch's content and ads to a new user base and will offer Marchex new content for its network. >>

Wednesday, February 27, 2008

WeeWorld allows teens to choose their ads

Teens are an increasingly important demographic for advertisers to consider. According to some reports, teens are some of the greatest influencers, helping parents choose everything from cars to computers. One website allows teens to choose their own advertising, so that the ads displayed on their social networking pages are a reflection of their likes. >>

Wednesday, February 27, 2008

Visits to magazine websites on the rise

Earlier this month, Magazine Publishers of America (MPA) released data that showed overall traffic to magazine websites grew at over three times that of the rate of growth for overall U.S. Internet traffic. >>

Wednesday, February 27, 2008

Google beta spends advertisers' budgets

Google has selected various advertisers to participate in a beta for a new AdWords feature that will ensure daily ad budgets are spent. >>

Wednesday, February 27, 2008

Forrester foresees future of music

Could the end of music as we know it be nigh? Forrester Research thinks so. >>

Tuesday, February 26, 2008

Yahoo opens up search platform

Website owners will soon be able to inject more information into their search results, as Yahoo plans to open up its search platform. >>

Tuesday, February 26, 2008

Kadoink takes widgets mobile

As more consumers use their mobiles to reach their online social networks, to research local eateries or grab a quick coupon before checking out more advertisers are also taking note and logging to the mobile web with their campaigns. So far, however, those campaigns have been limited to local mobile search or mobile social networking. >>

Tuesday, February 26, 2008

Kelsey Group: Interactive ad revenues to reach $147 billion

A new forecast from the Kelsey Group predicts that interactive advertising isn't going to slow down any time soon. >>

Tuesday, February 26, 2008

An ad network for early adopters

Early adopters, those consumers who are among the first to try a new product or service in the technology realm, are a much-wanted demographic for most advertisers. They are even more of wanted commodity if they are also influencers for their family or friend groups. A new advertising network could help target these early adopters. >>

Monday, February 25, 2008

Microsoft advances ad campaign measurement

Microsoft has announced a new approach to measuring ad effectiveness while giving marketers a more in-depth look at consumer behavior at various stages of interaction. >>

Monday, February 25, 2008

Which newspapers are the best investment?

Several studies have shown that the newspaper demographic, both online and offline readers, are many times more educated and have higher earning power. This makes the newspaper reading demographic a good demographic for most marketers, but which newspapers will serve up the greatest return on investment? >>

< previous | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 | next >