BizReport : Trends & Ideas

Trends & Ideas

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Tuesday, February 19, 2008

M:Metrics: Mobile gamers are playing old games

Millions of users are playing mobile games but according to a recent M:Metrics report, they aren't downloading new games. The report notes that while more than 98 million users are playing mobile games, most are playing games native to their mobile phone, indicating a huge upsurge of possibility for downloaded mobile games. >>

Tuesday, February 19, 2008

Google serves up video ads with search results

As part of Google’s Universal Search development, they have begun testing video ads to add to the current mix of text and image links served up with search results. >>

Monday, February 18, 2008

Big-4 Publishers launch online ad network

Four big-time publishers aren't giving up the ad wars without a fight. Gannett Company, Hearst Corporation, Tribune Company and the New York Times Company have formed their own advertising network called quadrantONE. >>

Monday, February 18, 2008

Survey: Online shoppers want better integration

Integrating online and offline aspects of your retail store is an increasingly important aspect of business. According to a recent survey from Sterling Commerce, online and offline shoppers from high-income brackets and who are students, are more likely to buy from hubs that offer integrated options. >>

Monday, February 18, 2008

Viewers spend 800+ minutes/month with online video

There are three distinct viewer groups for online video according to a recent comScore and Media Contacts study and all three segments are specific behavioral profiles. >>

Thursday, February 14, 2008

Nielsen: 85% of consumers shopped online in 2007

Over the past two years, online shopping has seen a 40% surge in growth. According to a recent Nielsen Online report, more than 80% of online consumers shopped online in 2007, bringing total use over the past two years to the 40% growth mark. >>

Wednesday, February 13, 2008

Nokia launches a mobile ad network

Mobile phone developer Nokia has launched a premium advertising network. The Nokia Media Network includes mobile publishers like AccuWeather, Reuters and Hearst signed on to provide content for mobile users. >>

Wednesday, February 13, 2008

Study: Some click-through rates may be distorted

Every click may not be created equally. According to a recent Starcom USA study, some so-called "heavy clickers" are distorting the click through rates that companies are receiving. Researchers from Starcom USA, Tacoda and comScore found that heavy clickers account for half of the click-throughs for display ads. >>

Wednesday, February 13, 2008

Yahoo buys leading online video platform

In the midst of Microsoft's buy-out bid, Yahoo has today announced their acquisition of a leading online video platform enabling them to offer enhanced video and online advertising experiences. >>

Tuesday, February 12, 2008

New Platform Measures The Brain to Test Ad Engagement

There is a new metric to consider when finalizing your next advertising campaign: the brain metric. The platform at NeuroFocus, a research firm, analyzes the brainwaves of participants to determine how these consumers are reacting to the ad. >>

Tuesday, February 12, 2008

The online/in-store answer for etailers

Ecommerce hubs are working hard to improve their websites to increase user engagement and revenue. But the best solution could be as simple as in-store pick-up. Some indicators point to pick-up being the key for future online shopping. >>

Monday, February 11, 2008

Etailers, consumers want more than product information

Today's online shopper, much like their offline counterparts, aren't loyal to a particular store. Instead, they are loyal to brands. But this isn't the only change coming for etailers. According to ecommerce consulting firm Optaros, consumers want more than product information, good prices and great products. >>

Monday, February 11, 2008

Rapt, Publicis Groupe partner for analysis

Online marketers can expect to see improved transparency in their ad campaigns thanks to a partnership between Rapt, an advertising analysis firm, and Publicis Groupe Media. Publicis will incorporate Rapt's yield management platform to compare inventory and pricing strategies across the online marketplace. >>

Monday, February 11, 2008

Who is logging on to career websites?

Advertising to in-market consumers is a great way to increase the ROI of any campaign. But where do you find in-market consumers? One place is career websites, because consumers looking for jobs are also seeking items to improve their lives. >>

Sunday, February 10, 2008

Billions of online videos watched last December

The number of videos watched online in the U.S. rose to the highest number ever recorded during December 2007, according to recently released comScore figures. >>

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