BizReport : Trends & Ideas

Trends & Ideas

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Thursday, February 07, 2008

Target at-home chefs with kitchen-based ad network

The number of foodies, consumers very interested in gourmet foods, recipes, wines and the food industry, around the world grows every day. However, finding the right foodie at the right time can prove tough for many advertisers. Enter a new ad network which targets foodies where they live: online recipe and cooking websites. >>

Thursday, February 07, 2008

An ad platform specific to the iPhone

The Apple iPhone is changing a lot of things about connectivity. With the ability to surf the web, store photos, instant message and talk with one device, users have switched at high rates. Now advertisers have another reason to switch to iPhone services: an ad platform that is specific to iPhones. >>

Thursday, February 07, 2008

Microsoft demonstrates future of advertising

There was plenty to see at Microsoft’s latest Demo-Fest where cutting-edge technologies being developed at the company’s adCenter Labs were showcased. >>

Wednesday, February 06, 2008

Travel Ad Network expands to Canada, UK

Online publishers may get a boost from vertical advertising network, Travel Ad Network (TAN), with its expansion into Canada and the UK. TAN allows access to online travel ad inventory; the company launched in the US in 2003. >>

Wednesday, February 06, 2008

HOVR, TIL partner for mobile gaming deal

A deal between HOVR, a ad-supported mobile content and gaming service, and Times Internet Limited (TIL), part of India's The Times Group, could change the way ads are delivered to mobile gamers. GameZone offers free mobile gaming to Indian consumers through an ad-supported platform. >>

Wednesday, February 06, 2008

comScore: Yahoo accounts for 19% of display ads

Google may be making headlines for search engines and paid search but competitor Yahoo is the tops when it comes to display ads. According to a recent comScore report Yahoo delivered more display ads (nearly 19%) than any other online ad publisher. >>

Tuesday, February 05, 2008

Viewing television content online rises in popularity

Twelve months ago just 25 percent of U.S. Internet users said they had watched a favorite television show online. Solutions Research Group’s latest study has found that figure to have risen significantly. >>

Tuesday, February 05, 2008

Podcasting: A word in their ear

A new report from eMarketer analyzes the current and future podcasting audience in the U.S., and discovers that the numbers are sufficient enough to make marketers sit up and take notice. >>

Tuesday, February 05, 2008

Forrester: online shopping growth to slow

Consumers love shopping - whether in store or online. However, according to a recent Forrester Research study, online shopping growth is beginning to slow. Don't worry, though, etailers, plenty of shoppers will still be logging on. >>

Monday, February 04, 2008

Click Forensics: Click Fraud up 16%

According to the latest report from Click Forensics, click fraud rose more than 16% in Q4 2007; that is an increase of more than 2% from Q4 2006 and a 0.4% increase of Q3 2007. Fraudulent traffic from botnets increased 15% over Q3 2007. >>

Friday, February 01, 2008

Is mobile banking the next big trend?

Mobile bankers may think targeting upwardly-mobile consumers or Baby Boomers is the right way to go, but according to a recent Yankee Group report, that is dead wrong. The report suggests that low income users and prepaid users are the best prospects for mobile banking. >>

Friday, February 01, 2008

DMA: Etailers must integrate channels for brand awareness

So, you have a brick-and-mortar store, you have a website and online store and you have a branded microsite on a social network. But, are all of these channels integrated so that consumers are given the same message when they visit each individual hub? >>

Thursday, January 31, 2008

Marketers can track how social networking effects brand

Social networks, specifically user-owned blogs, are having a huge effect on blogs. Whether positive or negative - and especially if the postings are negative - marketers need to know what is being said about them. Which is where Relevant Noise, a technology from Zeta Interactive, can help. >>

Thursday, January 31, 2008

TruEffect offers alternative to third-party cookies

A new targeting platform could give marketers even more insight into user's interests, but will it also invade user privacy? That is the question many privacy advocates have about the TruEffect platform, which offers first-party cookies to marketers. >>

Wednesday, January 30, 2008

Online shopping expectations are rising

Having the right product at the right price isn't enough in today's online shopping realm. Ecommerce sites need much more according to a recent Allurent, Inc. survey. More than two-thirds of consumers surveyed said their online shopping expectations have risen since the 2006 holiday shopping season. >>

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