BizReport : Trends & Ideas

Trends & Ideas

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Thursday, January 24, 2008

Will the US writer's strike push more ad dollars online?

In the United States, television is in the midst of a months-long writers strike. Back in November, the Writer's Guild of America, unable to reach an agreement with The Alliance of Motion Pictures and Television Producers, went on strike. That means no new shows are being written and many television programs are now in danger of going "dark". With this news, should advertisers begin taking money from television ad campaigns and into the online realm? >>

Wednesday, January 23, 2008

Major game title ad-supported, free-to-play

In-game advertising gained momentum in 2007, and Electronic Arts have jumped on the bandwagon with the announcement of a major game title to be distributed as a free-to-play, ad-supported online game later this year. >>

Wednesday, January 23, 2008

Alacra launches a content ad-network

A new ad network is in town, or on the Internet, promising blogs and content sites another way to monetize their content. Alacra, a business solutions organization, launched their Premium Content Advertising Network (PCAN) this week. >>

Wednesday, January 23, 2008

Audience for video sharing sites nearly doubles

Over the last year the audience for video sharing websites has doubled according to the Pew Internet & American Life Project. Researchers found that 48% of adults said they had visited a video sharing site in December 2007. >>

Wednesday, January 23, 2008

Study: Women choose the Net for health information

Health information is big business, especially for women. According to a recent comScore study, 60% of women said they preferred getting health information from the Internet. Comparatively only about 51% chose to get information from friends or family members. >>

Tuesday, January 22, 2008

UK media websites attract worldwide visitors

Are you trying to reach a global audience? Are you looking for websites that attract global audiences? According to a new report from comScore, traditional media websites in the UK could be the answer. >>

Tuesday, January 22, 2008

Professional online videos attract more comments

A new report by Accustream iMedia Research has found that semi-professional and professional online video content attracts more viewer comments that amateur offerings. >>

Tuesday, January 22, 2008

Marketers to increase social network campaign tracking

Over three times as many marketers will track social networking efforts in 2008 compared with last year, according to a new report from global services firm, Sapient. >>

Tuesday, January 22, 2008

China almost world's largest online community

China is fast becoming the nation with the most people online, with some experts predicting it will overtake the U.S. online population early this year. >>

Monday, January 21, 2008

Local online advertising growth predicted

Local online advertising is predicted to grow at a faster rate than online advertising in general, as newspapers and directories show increasing interest. >>

Monday, January 21, 2008

Time Warner begins testing Pay-Per-Download service

Forget about flat fees for unlimited monthly services or downloads. Time Warner, the parent company of AOL, is considering a pay-per-download service and has begun testing it with consumers. >>

Monday, January 21, 2008

Marketers may benefit from turning to blogs

They aren't looking for new stories or exclusive contacts, but according to a recent survey journalists are increasingly turning to blogs - for tone and editorial ideas. This trend is an indication that marketers should take note of blogs, too. >>

Friday, January 18, 2008

Jupiter: Mobile search and display to reach 1.2 billion Euros

Marketers can expect to see a lot more from mobile marketing efforts over the next four years but it may not be enough. A new study from Jupiter Research predicts that by 2012 mobile search advertising and mobile display advertising will reach more than 1.2 billion Euros. >>

Friday, January 18, 2008

New ad network targets university students

College-aged consumers are one of the most sought after demographics in the world because of their free time and expendable cash. A new vertical ad network promises to give advertisers a better reach into the demographic. >>

Thursday, January 17, 2008

Online ads to overtake TV ads by 2010

The Internet Advertising Bureau predicts that Internet advertising could surpass television marketing as early as next year. >>

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