BizReport : Trends & Ideas

Trends & Ideas

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Monday, September 29, 2008

Nielsen Mobile: Texting vs. talking

The average U.S. mobile phone subscriber now sends and receives more text messages than voice calls, finds Nielsen Mobile in recent research, with a typical U.S. teen sending and receiving over 1,700 text messages every month. >>

Monday, September 29, 2008

Report: How to better target men online

Women may be the most sought after demographic for advertisers because of the sheer number of products that they purchase each year, but men shouldn't be ignored. The problem is, many researchers aren't sure where to find product-minded men or how to target them. A new study from comScore and Leo Burnett could shed light on that. >>

Monday, September 29, 2008

How to integrate social and email campaigns

Social networking may not have reached the tipping point quite yet, but it is nearly there. With so many consumers logging on to social networks, is there a way to coordinate social and email campaigns for a greater campaign ROI? There are several possible ways to integrate these campaigns. >>

Friday, September 26, 2008

MySpace launches self-serve ad platform

Controlling your social network advertising may get simpler with the addition of MySpace's self-service ad platform, launched in public beta this week. The platform is available for use by individuals and companies to promote themselves on the MySpace network. >>

Friday, September 26, 2008

Interwoven allows targeting of unknown web visitors

Think you can only target ads to users who have logged on to your website before? Think again. Interwoven has expanded their targeting platform to allow marketers to target both known and unknown visitors, which should help deepen customer engagement. >>

Friday, September 26, 2008

Is crowdsourcing the next step in brand building?

More and more brands are turning to social networks and community message boards to virally spread their message to the masses. Crowdsourcing is a relatively new trend in this area which takes the thoughts of a large group of people in the form of an open call. >>

Thursday, September 25, 2008

Yahoo gives APT an upgrade

Yahoo has upgraded its advertising platform and promises to revolutionize online display advertising making it cheaper and easier for publishers and advertisers. >>

Thursday, September 25, 2008

Rich media added to AdBrite network

Simple display isn't so simple any longer thanks to the addition of rich media to AdBrite's network. This week, AdBrite announced the addition of rich media units which can be purchased and sold through the platform. >>

Thursday, September 25, 2008

Moniker.com launches Domain MaxLock

Protecting your identity online is just as important as protecting your identity offline; in some cases it is moreso because brands and companies can be badly hurt, sometime irreparably, due to a single malicious attack. They say that one upset consumer will tell 100 people about their experience while one happy consumer will tell no one; that is more true every day, so brands need to protect their online identities from the start. >>

Wednesday, September 24, 2008

Yankelovich: It takes more than green marketing

Going green may be the politically correct way to go but according to a recent study from Yankelovich, marketers need to do more than advertise their green products because consumers still aren't buying green simply because the product is green. They study found that only about one-third of consumers surveyed felt "much more concerned" about the environment now that last year. >>

Wednesday, September 24, 2008

Contextual advertising platform - now in Spanish.

A new offering from Lucid Media could help marketers targeting the Hispanic population. This week, Lucid Media released a Spanish-language version of it's ClickSense contextual advertising platform. In the US, Hispanic Internet users are expected to reach more than 20 million by 2010 and researchers have found that a bi-lingual approach is the way to go. >>

Tuesday, September 23, 2008

Technorati: Blogs are media

Across the globe, 184 million people have started a blog and over three-quarters of active Internet users read blogs. Technorati’s annual “State of the Blogosphere” report reveals the latest figures behind blogging in a week-long series of releases. >>

Tuesday, September 23, 2008

Focalyst: Baby Boomers want to give something back

It appears that the “Me Generation” isn’t as self-centered as first thought. Focalyst’s latest report on Baby Boomers shows many have an altogether altruistic attitude. >>

Tuesday, September 23, 2008

JupiterResearch: MySpace, Facebook need different approaches

If you think all social marketing applications and platforms are the same, think again. According to a recent report from JupiterResearch, users on MySpace and Facebook interact - and react - to the platforms differently and advertisers should take note of that when beginning a social campaign. >>

Monday, September 22, 2008

Comcast Spotlight, Mixpo enter video ad agreement

Small to medium sized businesses may get a boost from a new agreement between Comcast Spotlight, the ad sales division of Comcast Cable, and Mixpo, an online advertising company. The agreement makes it simple to take an existing on-air video ad into the online video ad space. >>

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