BizReport : Trends & Ideas

Trends & Ideas

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Thursday, December 06, 2007

Survey: Shoppers want recommendations from etailers

Online shoppers don't simply want products. According to a recent survey by Choice Stream, shoppers also want etailers to provide recommendations about products. This is another indication that adding social features - reviews, message boards, blogs - to retailing websites is a must. >>

Thursday, December 06, 2007

Marketing tool matches behaviors to users, websites

If you think online advertising is 75% luck and 25% planning you aren't alone. Many marketers feel the same way when trying to predict which websites will gain the best campaign ROI or which ad consumers will engage with or react to. A new marketing tool from Compete, Inc. may change that. >>

Wednesday, December 05, 2007

TurnHere to create video ads for SuperPages.com

Another online directory is pulling out all the stops to help consumers and gain a bigger portion of the revenue gained from Internet Yellow Pages. Superpages.com and TurnHere are partnering to provide online video ads to users. With the agreement, the 18 million businesses who list within the Superpages site will be able to offer video ads as well as typical online directory information. >>

Tuesday, December 04, 2007

More workers "commute" via computer

It seems more and more workers in the US aren't traveling the highways on their way to work. Instead, they are traveling the information superhighway - the World Wide Web - on their daily commute. A recent survey from Citrix Online shows that 23% of American workers work from a computer rather than a physical office. >>

Monday, December 03, 2007

Study: Consumers respond to direct mail online

Direct mail may have a larger response rate than advertisers think. According to a recent Vertis Communications study users who read direct mailings are more apt (21%) to respond to offers via mailers websites. >>

Saturday, December 01, 2007

More evidence of gift card popularity

U.S. consumers would rather give than receive, and if a present must be bought for them they’d prefer it to be a gift card or cash, according to BIGresearch’s recent American Pulse Survey. >>

Friday, November 30, 2007

Adobe to launch ads in PDF files

A new ad platform is currently in Beta testing by Adobe and Yahoo which could change the way PDF publishers earn revenue. The platform would allow advertisements to be shown in Adobe's PDF file format. The opt-in service would host contextually targeted ads within the documents. >>

Friday, November 30, 2007

Report: Online marketing trends include 1:1 contact

Online marketing isn't just about drawing in new consumers any longer. Instead, marketers should use the 'Net to become better acquainted with current customers. This is one trend noted in a recent Adotas report on online marketing strategies. >>

Thursday, November 29, 2007

Business strategy should include engagement

A new study has found that businesses are increasingly looking to social networking and user-generated channels to improve their levels of customer engagement. >>

Thursday, November 29, 2007

Product videos increase purchase satisfaction

If satisfaction is the difference between expectation and service received, then there are a whole lot of unsatisfied online shoppers in the U.K. at present. >>

Thursday, November 29, 2007

Eyeblaster offers 60 ad-enabled games

Casual gamers may have a surprise the next time to log on to a favorite game. That is because gaming platform Eyeblaster has more than 60 casual games that are advertising enabled. >>

Thursday, November 29, 2007

Spotzer upgrades ready-made ad offerings

Do-it-yourself ad creation may have gotten a touch simpler with an upgrade offered by Spotzer. The online ad company offers ready-made video ads for small and medium sized business who could not otherwise afford video ads. >>

Thursday, November 29, 2007

Monetize PDF content with CPC ads

Yahoo and Adobe Systems have partnered to power a new revenue-making advertising service that will monetize Portable Document Format content. >>

Wednesday, November 28, 2007

Which books are marketing executives reading?

Recent research from Anderson Analytics threw up some interesting facts and figures about what members of the Marketing Executives Networking Group (MENG) perceive to be the current buzzwords and marketing trends. >>

Tuesday, November 27, 2007

Study: Product tours increase sales conversion rates

A recent study by Coremetrics, on behalf of SellPoint Inc., discovered that on-demand video tours of products can greatly increase sales conversion rates. >>

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