BizReport : Trends & Ideas

Trends & Ideas

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Thursday, September 25, 2008

Rich media added to AdBrite network

Simple display isn't so simple any longer thanks to the addition of rich media to AdBrite's network. This week, AdBrite announced the addition of rich media units which can be purchased and sold through the platform. >>

Thursday, September 25, 2008

Moniker.com launches Domain MaxLock

Protecting your identity online is just as important as protecting your identity offline; in some cases it is moreso because brands and companies can be badly hurt, sometime irreparably, due to a single malicious attack. They say that one upset consumer will tell 100 people about their experience while one happy consumer will tell no one; that is more true every day, so brands need to protect their online identities from the start. >>

Wednesday, September 24, 2008

Yankelovich: It takes more than green marketing

Going green may be the politically correct way to go but according to a recent study from Yankelovich, marketers need to do more than advertise their green products because consumers still aren't buying green simply because the product is green. They study found that only about one-third of consumers surveyed felt "much more concerned" about the environment now that last year. >>

Wednesday, September 24, 2008

Contextual advertising platform - now in Spanish.

A new offering from Lucid Media could help marketers targeting the Hispanic population. This week, Lucid Media released a Spanish-language version of it's ClickSense contextual advertising platform. In the US, Hispanic Internet users are expected to reach more than 20 million by 2010 and researchers have found that a bi-lingual approach is the way to go. >>

Tuesday, September 23, 2008

Technorati: Blogs are media

Across the globe, 184 million people have started a blog and over three-quarters of active Internet users read blogs. Technorati’s annual “State of the Blogosphere” report reveals the latest figures behind blogging in a week-long series of releases. >>

Tuesday, September 23, 2008

Focalyst: Baby Boomers want to give something back

It appears that the “Me Generation” isn’t as self-centered as first thought. Focalyst’s latest report on Baby Boomers shows many have an altogether altruistic attitude. >>

Tuesday, September 23, 2008

JupiterResearch: MySpace, Facebook need different approaches

If you think all social marketing applications and platforms are the same, think again. According to a recent report from JupiterResearch, users on MySpace and Facebook interact - and react - to the platforms differently and advertisers should take note of that when beginning a social campaign. >>

Monday, September 22, 2008

Comcast Spotlight, Mixpo enter video ad agreement

Small to medium sized businesses may get a boost from a new agreement between Comcast Spotlight, the ad sales division of Comcast Cable, and Mixpo, an online advertising company. The agreement makes it simple to take an existing on-air video ad into the online video ad space. >>

Monday, September 22, 2008

LinkedIn responds to ad demand with ad network

Advertisers can now target the desirable InCrowds on business social networking site LinkedIn, thanks to their partnership with ad network Collective Media. >>

Monday, September 22, 2008

Catch Millennial eyes with electronic coupons

To get your printed coupon in front of a Millennial is hard work, to make them cut it out and use it is almost impossible. Why? Because the majority of Millennials get their information, and therefore marketing messages, online or via their mobile phones. >>

Monday, September 22, 2008

Opt-Intelligence rolls out LeadServe

If you're looking for another way to generate leads, consider researching a new offering from Opt-Intelligence. The lead generation platform, called LeadServe, generates leads for marketers directly from consumers who opt to receive advertising offers when they register in new websites. >>

Friday, September 19, 2008

BuzzLogic invites conversation into ad network

Blogs may be the step-children of pure content sites, but advertisers are still willing to take a chance on blog advertising - as long as the blog in question touts a high level of influence. Enter BuzzLogic's new platform which places influential blogs directly in the paths of marketers. >>

Thursday, September 18, 2008

Is your website mobile-friendly?

Have you checked out what your website looks like on a mobile device? No? Perhaps you should before consumers start browsing the malls for their holiday shopping, mobile device in hand. >>

Thursday, September 18, 2008

eXelate launches new dashboard for behavioral targeting

This week eXelate is launching a new dashboard for advertisers using their behavioral targeting exchange which should help marketers keep a firmer grasp on their online campaigns. The dashboard gives marketers real time information including revenue generation, performance and audience composition. >>

Thursday, September 18, 2008

Can anonymous information increase your bottom line?

A new venture, called BlueKai, is betting anonymous shopping information can help etailers across the World Wide Web. Launched this week, the data exchange forms partnerships with data sellers to distribute anonymous shopping behaviors and data that will - hopefully - drive better monetization of websites. >>

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