BizReport : Trends & Ideas

Trends & Ideas

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Monday, August 27, 2007

YouTube launches in-video ads

The recent introduction of in-video overlay ads on selected YouTube content has drawn both criticism and praise from advertisers and users. >>

Monday, August 27, 2007

British consumers wary of price comparison websites

More and more consumers are turning away from shopping comparison websites as they become aware that many are not as impartial as they first appear. >>

Monday, August 27, 2007

Video ads on media sites are more effective

Rather than randomly placing video ads on high traffic websites, marketers should consider placing the bulk of their vid-ads on media websites. That is the finding from a recent Online Publisher's Association (OPA) study. >>

Monday, August 27, 2007

Is Facebook working on a new targeting system?

There is no word from Facebook, but a recent article in the Wall Street Journal says the social networking space could be revolutionizing the online ad market - by creating a platform that predicts how receptive users are to online ads. >>

Friday, August 24, 2007

Study: Consoles will drive in-game revenue

With more gaming consoles being developed with online capabilities, users are increasingly playing one another from miles away. According to a new study from ABI Research, these consoles will soon begin driving in-game ad sales. >>

Wednesday, August 22, 2007

Community papers get a boost from CoolerAds

A new online ad platform is helping community newspapers get back online with their readers. Called CoolerAds, the platform offers online classified and display ads as well as a local search platform. >>

Monday, August 20, 2007

Which video hub is best for your online dollar?

As more content sites offer streaming video as an option for news, sports and entertainment, more ad dollars are put toward video advertising. But which video hubs reach the users you want to reach? >>

Thursday, August 16, 2007

Niche ad network launched to target gay web users

Advertisers can now reach the highly profitable and largely untapped gay market via a new advertising network. >>

Thursday, August 16, 2007

Ethnic targeting in U.K. just got easier

A new ad network has been set up to allow advertisers easier access to the burgeoning Asian communities across the U.K. >>

Thursday, August 16, 2007

Eggnetwork gives advertisers access to Facebook users

VideoEgg powers over 680 million video plays a month, monetizing those videos through ads. Now it has shifted tactics to become an ad network for Facebook applications. >>

Thursday, August 16, 2007

AOL's GameDaily revamp includes social features

The world of gaming is going social. With AOL's revamped GameDaily set to include user reviews, widgets and other rich media resources, users - and advertisers - have a lot more to look forward to. >>

Wednesday, August 15, 2007

“Flick to Click” new shopping trend

British consumers are using offline catalogues to search for products, before logging on to buy them, found a new report by Experian. >>

Wednesday, August 15, 2007

Hitwise election center will track political websites

With just over a year before the next presidential election in the United States, politicians are hitting the pavement and the world wide web. To help clear the air surrounding many of the new sites, online metrix firm Hitwise has launched a data center for political websites. >>

Wednesday, August 15, 2007

Email marketing outstrips direct mail in U.K.

The volume of marketing emails sent in the U.K. has overtaken direct mail for the first time, according to the British Direct Marketing Association. >>

Tuesday, August 14, 2007

MySpace beta testing ad targeting program

According to a recent interview with News Corp.’s chief revenue officer, MySpace has been beta testing an ad targeting program that they intend to go public with, albeit on a limited scale, next week. >>

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