BizReport : Trends & Ideas

Trends & Ideas

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Thursday, October 04, 2007

Study: Consumers don't go mobile with Web 2.0

Before putting all the aspects of Web 2.0 into mobile campaigns, marketers should pay attention to a recent study from Avenue A|Razorfish. According to the study consumers love web 2.0 but so far haven't begun incorporating Web 2.0 into their online mobile habits enough to make advertising Web 2.0 on mobiles effective. >>

Wednesday, October 03, 2007

Local search, video will drive online ad spending

Marketers can look for a large boost from local search and online video in the coming year. According to a new forecast from ZenithOptimedia, marketers will see a 30% increase in the online ad spend from local search and online video. >>

Tuesday, October 02, 2007

British online ad spend keeps on rising

British advertisers continue to increase their online spend and, according to recent figures released by the Interactive Advertising Bureau, the trend shows no sign of levelling out. >>

Tuesday, October 02, 2007

Online properties jump to join ADSDAQ

In a little more than two months, nearly 100 more online properties have jumped to get on board with a new ad-serving property called ADSDAQ. The ad exchange is very reminiscent of how Wall Street works. >>

Monday, October 01, 2007

AdSense for YouTube around the corner?

Google is rumored to be testing a new feature. According to reports out this week, Google is beta testing AdSense ads embedded into YouTube video players, allowing publishers to better monetize the medium. >>

Monday, October 01, 2007

CPA vs. CPC: Which Is Better?

With a recent survey from Quidco pointing out that consumers are not hitting comparison shopping engines as they have in the past, marketers have wondered if that also spells the end of the cost-per-click advertising model. >>

Friday, September 28, 2007

Should marketers go "green" to win consumers?

There have been many advertising campaigns launched in recent months that have focused on the environmental benefits of products. But a recent study from Ipsos Reid indicates that these "green" campaigns aren't winning consumers over. Is this a wasted effort? >>

Thursday, September 27, 2007

Internet popular with hobbyists

A telephone survey conducted earlier this year, as part of the Pew Internet and American Life Project research, found that a large percentage of Internet users look for information on their hobbies online. >>

Thursday, September 27, 2007

Changes ahead for MSN Live Search

Beginning this week, and for the next month or so, Microsoft is rolling out changes to the way Live Search makes queries and how results are displayed, in a bid to snatch some of Google’s share of the search market. >>

Thursday, September 27, 2007

Bud.tv flat but it won't be scrapped

Bud.tv is barely treading water with visitor numbers dwindling, but Anheuser-Busch doesn't intend giving up on its online video site just yet. >>

Thursday, September 27, 2007

Exponential offers advanced targeting

Creating a great ad is the first step but without proper targeting, those ads will not reach the right consumer. Exponential is hoping to help marking with an advanced targeting mechanism offered through ad network Tribal Fusion. >>

Thursday, September 27, 2007

Digitas: Widgets are better than mobile

Don't forget about mobile, but concentrate on widgets. That is the thought behind a recent report about interactive agency Digitas. According to the company widgets are catching on much faster with advertisers while mobile platforms are still marginalized. >>

Wednesday, September 26, 2007

Online television to rise in popularity in the U.K.

The British are slowly switching demand from traditional television, satellite and cable to more on-demand solutions, according to entertainment market analysts Screen Digest. >>

Wednesday, September 26, 2007

Premium .mobi domain names go under the hammer

After the initial rush for .mobi domain names, some of the most desirable .mobi domain names are being sold off by dotMobi. >>

Tuesday, September 25, 2007

Survey: economy will push more ad dollars online

With more and more advertisers looking for a better return on their investments, many are considering online platforms to get it. According to a recent study for MediaPost, the current economy will push even more advertising dollars into the online space as we move into 2008. >>

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