BizReport : Trends & Ideas

Trends & Ideas

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Monday, September 03, 2007

Fifth Network launches page view time metric

“Attention targeting” is the newest metric by which to sell advertising and it is particularly aimed at marketers looking for brand exposure. >>

Friday, August 31, 2007

Three-quarters of U.S. youngsters have visited a blog

While a recent eMarketer study found that most British businesses don’t currently use blogs on a regular basis, new research by Synovate for MediaPost’s Marketing Daily is far more optimistic about the future of blogging in the U.S. >>

Thursday, August 30, 2007

China gets first international online payment service

The barriers between China’s 163 million Internet users and the rest of the world are slowly coming down. A Chinese online payment service has announced the launch of a new international service. >>

Wednesday, August 29, 2007

Ads in video preferable to subscription charges

Consumers are happy to view in-video advertising and prefer this method to paying a fee to watch videos, found a new study into online video advertising. >>

Wednesday, August 29, 2007

Over-55's embrace online banking

Over-55s have become the greatest proportion of new internet banking users over the last five years, according to new data released by the APACS in the U.K. >>

Wednesday, August 29, 2007

Businesses are under-utilizing blogs

Companies aren’t convinced that blogging is good for business and the number using them as part of their marketing mix is very low compared to traditional online tools. >>

Wednesday, August 29, 2007

Web 2.0 content sites are better for marketers

All content sites are not created equally. That is the word from a recent Jupiter Research study that compared content sites with and without several Web 2.0 platforms. >>

Wednesday, August 29, 2007

Bluepulse expands mobile social marketing sites

Social marketers in the US who are also interested in the mobile space have a new company to consider. Bluepulse, the Australian social network for mobile devices, is headed to North America. >>

Tuesday, August 28, 2007

Does Yahoo Search hold the key to online spending?

SiCap Industries, a retailer of natural health remedies with a bustling online business, is crediting Yahoo's search engine with increasing their bottom line. That is because, according to the company, Yahoo searchers spend about 30% more than other consumers. >>

Monday, August 27, 2007

YouTube launches in-video ads

The recent introduction of in-video overlay ads on selected YouTube content has drawn both criticism and praise from advertisers and users. >>

Monday, August 27, 2007

British consumers wary of price comparison websites

More and more consumers are turning away from shopping comparison websites as they become aware that many are not as impartial as they first appear. >>

Monday, August 27, 2007

Video ads on media sites are more effective

Rather than randomly placing video ads on high traffic websites, marketers should consider placing the bulk of their vid-ads on media websites. That is the finding from a recent Online Publisher's Association (OPA) study. >>

Monday, August 27, 2007

Is Facebook working on a new targeting system?

There is no word from Facebook, but a recent article in the Wall Street Journal says the social networking space could be revolutionizing the online ad market - by creating a platform that predicts how receptive users are to online ads. >>

Friday, August 24, 2007

Study: Consoles will drive in-game revenue

With more gaming consoles being developed with online capabilities, users are increasingly playing one another from miles away. According to a new study from ABI Research, these consoles will soon begin driving in-game ad sales. >>

Wednesday, August 22, 2007

Community papers get a boost from CoolerAds

A new online ad platform is helping community newspapers get back online with their readers. Called CoolerAds, the platform offers online classified and display ads as well as a local search platform. >>

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