BizReport : Trends & Ideas

Trends & Ideas

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Wednesday, August 01, 2007

Google puts different slant on behavioral targeting

Google believes that search patterns, identified at the time of a user’s search, are more relevant to search advertising than a deeper user profile built up over time. >>

Wednesday, August 01, 2007

Magazines buying existing web brands

As well as building their own Internet destinations, magazines have turned to buying existing web brands as a way of increasing their online content and audiences. >>

Tuesday, July 31, 2007

AdWords clients given Campaign Optimizer tool

Google has released a new tool for their AdWords clients that will analyze advertising campaign settings and report back on what has, and what hasn’t, been working. >>

Tuesday, July 31, 2007

Yahoo refines pre-search query function

Back in 2004, Google launched its pre-search query function, Google Suggest. In June this year Ask3D was launched, offering a similar query refinement feature and more recently Yahoo has jumped on the pre-search query bandwagon with Search Suggest. >>

Tuesday, July 31, 2007

NYTimes.com launches Video Lounge for long-form ads

According to some online advertising experts, pre- and post-roll advertising isn’t giving viewers the best user experience, yet few alternatives exist. The New York Times has made a move towards long-form online videos and have just launched their Video Lounge. >>

Tuesday, July 31, 2007

DailyMotion engages copyright detection tool

One of the hurdles with online video has been the threat of copyright infringement. YouTube has suffered many complaints citing copyright infringement. New video sharing site DailyMotion has launched a tool that detects copyrighted videos to prevent publication. >>

Monday, July 30, 2007

Microsoft forms group to research ad and search technologies

Microsoft is on a mission to ensure can they develop effective and creative ways of delivering value for advertisers. To this end they have created a new group to be headed up by the former chief scientist for Microsoft's Search & Advertising Platform Group. >>

Monday, July 30, 2007

A new Lookery at advertising on Facebook

A couple of Internet entrepreneurs are launching an ad network for Facebook applications, giving advertisers access to the social network’s millions of users. >>

Monday, July 30, 2007

Interbrand survey finds Google most improved brand

Interbrand and Businessweek's annual survey of global brands shows that, this year, the search giant Google has been deemed the world’s most improved brand. >>

Monday, July 30, 2007

Magazines turn to the Internet for readers, revenue

More magazines are looking to the Internet to keep readers interested in their offerings. According to a recent report from the Magazine Publishers of America (MPA), magazines increased their digital initiatives by more than 135% this year. >>

Friday, July 27, 2007

comScore launches new audience segmentation tool

Nielsen//NetRatings recently introduced new web audience measurement tools, and comScore has just made a similar move. >>

Friday, July 27, 2007

Forecast: Online video ads will reach $775 million

The forecast for online video just keeps growing. According to a new report from eMarketer, video advertising will grow about 89% in 2007, to reach $775 million. >>

Friday, July 27, 2007

Microsoft acquires Internet ad exchange

Microsoft is “hellbent and determined” to become a “powerhouse” in the advertising business, according to CEO Steve Ballmer. As if to underline the point, Microsoft has just signed a deal to acquire an internet ad exchange. >>

Thursday, July 26, 2007

Online video viewers prefer professional productions

Nearly 20 percent of online adults watch online video daily, according to the Pew Internet & American Life Project, and they prefer professionally produced material. >>

Thursday, July 26, 2007

Across the globe, kids want technology

It doesn't matter where they are from, the world's youth love technology. According to a new study from MTV and Microsoft, kids see mobile phones, iPods and handheld devices as status symbols and use them often. However, these kids aren't geeks and really don't care how the gadgets work. >>

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