BizReport : Trends & Ideas

Trends & Ideas

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Tuesday, July 31, 2007

DailyMotion engages copyright detection tool

One of the hurdles with online video has been the threat of copyright infringement. YouTube has suffered many complaints citing copyright infringement. New video sharing site DailyMotion has launched a tool that detects copyrighted videos to prevent publication. >>

Monday, July 30, 2007

Microsoft forms group to research ad and search technologies

Microsoft is on a mission to ensure can they develop effective and creative ways of delivering value for advertisers. To this end they have created a new group to be headed up by the former chief scientist for Microsoft's Search & Advertising Platform Group. >>

Monday, July 30, 2007

A new Lookery at advertising on Facebook

A couple of Internet entrepreneurs are launching an ad network for Facebook applications, giving advertisers access to the social network’s millions of users. >>

Monday, July 30, 2007

Interbrand survey finds Google most improved brand

Interbrand and Businessweek's annual survey of global brands shows that, this year, the search giant Google has been deemed the world’s most improved brand. >>

Monday, July 30, 2007

Magazines turn to the Internet for readers, revenue

More magazines are looking to the Internet to keep readers interested in their offerings. According to a recent report from the Magazine Publishers of America (MPA), magazines increased their digital initiatives by more than 135% this year. >>

Friday, July 27, 2007

comScore launches new audience segmentation tool

Nielsen//NetRatings recently introduced new web audience measurement tools, and comScore has just made a similar move. >>

Friday, July 27, 2007

Forecast: Online video ads will reach $775 million

The forecast for online video just keeps growing. According to a new report from eMarketer, video advertising will grow about 89% in 2007, to reach $775 million. >>

Friday, July 27, 2007

Microsoft acquires Internet ad exchange

Microsoft is “hellbent and determined” to become a “powerhouse” in the advertising business, according to CEO Steve Ballmer. As if to underline the point, Microsoft has just signed a deal to acquire an internet ad exchange. >>

Thursday, July 26, 2007

Online video viewers prefer professional productions

Nearly 20 percent of online adults watch online video daily, according to the Pew Internet & American Life Project, and they prefer professionally produced material. >>

Thursday, July 26, 2007

Across the globe, kids want technology

It doesn't matter where they are from, the world's youth love technology. According to a new study from MTV and Microsoft, kids see mobile phones, iPods and handheld devices as status symbols and use them often. However, these kids aren't geeks and really don't care how the gadgets work. >>

Wednesday, July 25, 2007

Superpages.com beta tests video ads

Superpages.com has begun beta testing a local video advertising program that, while launching in the Seattle, Los Angeles and San Francisco Bay area, will eventually be rolled out across the U.S. >>

Tuesday, July 24, 2007

Three-quarters of U.S. households have broadband

New research released by the Consumer Electronics Association has revealed that the majority of online U.S. households have broadband Internet access. >>

Tuesday, July 24, 2007

Study: Build registered user lists with archived webcasts

Publishers and podcasters should leave their content on-site for longer periods of time, according to a recent study. By doing so, B2B marketers and publishers may actually increase registrants for future webcasts, at the same time increasing their lead generation. >>

Tuesday, July 24, 2007

Lifetime rolls out casual games

MMOGs may be garnering more headlines, but the Lifetime Network is betting that casual games will become even more mainstream in the coming months. The online portal is rolling out a series of casual games for their target market - middle-aged women - complete with advertising inserts. >>

Monday, July 23, 2007

Not all in-game ads are equal

In-game ads represent an ideal opportunity for marketers to reach millions of users, especially those in the tough-to-target 18-34 year old age group. However, results of a new study show that not all in-game ads are as effective at grabbing attention as those that are placed on the "primary camera plane". >>

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